Do Big Ideas Still Matter? Yes.

In the age of digital and social media, and in the age of realtime marketing, what matters more? The big idea or the smaller idea and execution? Many digital agencies have been experimenting with new ways of working to try to get at those ideas and executions that a traditional agency couldn’t dream of. I […]

Concept != Layout

Fellow Razorfisher and social media guru Shiv Singh asks, in the age of social media, do big ideas matter less? Truth be told, I’ve been thinking about how to craft my reaction to this since I first read a similar tweet from Michael Lebowitz, CEO of Big Spaceship about how the old ad agency creative […]