Posts in Notes

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The Story Before the Story

January 17, 2025  •  3 min read
James Poniewozik, writing for The New York Times: > Whether they work in sand or spores, heavy-handed metaphor is the true material of choice for all these opening titles. The series are different in genres and tone. But all of them seem to have collectively decided that the best way to convey the sense of epic event TV is with an overture of shape-shifting, literal-minded screen-saver art. His point is that a recent trend in "prestige TV" main titles is to use particle effects…
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Zuckerberg believes Apple “[hasn’t] really invented anything great in a while…”

January 11, 2025  •  3 min read
Appearing on Joe Rogan's podcast, this week, Meta CEO Mark Zuckerberg said that Apple “[hasn’t] really invented anything great in a while.” He said, “Steve Jobs invented the iPhone and now they’re just kind of sitting on it 20 years later.” Let's take a look at some hard metrics, shall we?
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We’re All Publishers

January 5, 2025  •  2 min read
I’ve had Matthew Butterick’s _Practical Typography_ website/ebook bookmarked since I discovered it over ten years ago. It’s making the rounds again, and I think it’s a good reminder that we are all “professional writers” as he describes…
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30 Years of Mac

January 25, 2014  •  1 min read
How I spent months convincing my dad to buy me my first Mac, and the hours I logged at Computerland waiting for that day.
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Walking Over The Same Ground

April 13, 2013  •  1 min read
Watching the premiere of _Mad Men_ season six, I _loved_ that Peggy Olson blasted her creative team for bringing her three variations on the same idea. These are words to remember.
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Putting a Dent in the Universe

October 6, 2011  •  2 min readSteve Jobs
From playing with MacPaint as a seventh grader to working directly with Steve Jobs at Pixar, my journey with Apple spans decades. While Jobs was demanding and direct, his push for perfection helped shape not just my career, but the entire tech landscape.
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Thank You, Steve

August 26, 2011  •  2 min readWelcome animation
While working at Apple, I had the unique experience of presenting the Mac OS X Panther setup animation directly to Steve Jobs. After 14 rounds of revisions, his dedication to perfection taught me an invaluable lesson: Keep going until it's right. Don't settle.
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Concept != Layout

July 13, 2009  •  2 min read
Fellow Razorfisher and social media guru Shiv Singh asks, in the age of social media, do big ideas matter less? Truth be told, I've been thinking about how to craft my reaction to this since I first read a similar tweet from Michael Lebowitz, CEO of Big Spaceship…
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Sell the Horseshit

February 12, 2009  •  2 min read
Yesterday the design and advertising community was abuzz over the leaked presentation deck for the new Pepsi logo by the Arnell Group. Yes it is absolutely a work of pure horseshit. But, I was reminded of the decks that my colleagues and I create every day and how somebody's horseshit may be someone else's chocolate cake.