Roger Wong is a design leader writing about AI, design leadership, and the future of product design—with over two decades of experience at Apple, Microsoft, Samsung, and BuildOps.
I’ve led design teams at companies ranging from startups to some of the biggest names in tech, cofounded a VR startup called Transported, and built an AI-powered brand strategy tool. These days I’m Head of Design at BuildOps, where I lead a team working on field service management software. I write here about what I’m learning, what I think is changing, and where design is headed. I live in San Diego with my family. I do not surf.
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Career Highlights
- Head of Design at BuildOps
- VP of Design at Convex (acquired by ServiceTitan)
- Cofounded VR real estate startup, Transported
- Built and managed an in-house creative agency at TrueCar
- Managed team of over 40 creatives to support Samsung Mobile
- Created DesignScene, an iPad app that Apple deemed “App of the Week”
- Redesigned CBS.com, eBay Motors, Visa Signature
- Created the original Genius Bar video loops and reservation system for Apple retail stores
- Worked directly with Steve Jobs on the “Welcome” animation for Mac OS X, Pixar.com, and pitch decks
Media
- “The ‘Empowered Team’ illusion and the Post-Figma Reality,” UX Spotlight by Userlytics, July 27, 2026
- “23 leaders share their most influential business books,” Fast Company, April 10, 2026
- “Hire junior designers today or risk a broken pipeline,” Fast Company, March 24, 2026
- “Rating AI Design to Code Products + Hacks for ChatGPT & Claude [Roger Wong],” Design of AI podcast, May 14, 2025
Industry Engagement
- Former adjunct professor of graphic design at San Diego City College
- Former Advisory Board Member at San Diego City College Graphic Design Program
- Panelist at San Diego Startup Week
- Judge at Adobe Creative Jam in San Diego
- Judge at AIGA San Diego Portfolio Review
- Former adjunct professor at Miami Ad School
- Member of AIGA
Contact
For inquiries, including requests for interviews, collaborations, and my portfolio, send an email to hello[at]rogerwong[dot]me.
How I Write This
I use AI to help me write this blog. The hard work of curation, ideation, and arguments are all mine. What the models help with is production—putting the ideas into sentences, determining the related posts, the slug, and tags. I iterate a lot. I spent most of my career as a creative and design director, leading others on projects. I’m doing the same here with my small army of AI agents.
Colophon
This site is built using the Astro framework and hosted on Vercel, with search powered by Algolia. Web analytics is self-hosted Umami. Code is co-authored with Claude Code. The typefaces are GT America, Questa Slab, and Gorton Perfected. The icons are from Streamline.