About

This site represents my points of view on design in many of its forms (UX, graphic, branding, and more), AI, the general tech industry, Apple, and sometimes politics.

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I am a forward-thinking design leader with extensive experience in cultivating brand loyalty and enhancing customer experiences for prominent tech companies like Apple, Microsoft, Cisco, and Intel. My career spans over two decades during which I founded Wong.Digital, led design at two startups, and managed significant creative teams, notably for Samsung Mobile. My passion for innovation is demonstrated through my cofounding of Transported VR, a pioneering venture in virtual reality real estate, and my side project of developing an AI tool to assist designers in crafting brand strategies. My contributions to the design field have been recognized by Communication Arts, Graphis, One Show, Clio Awards, and Cannes Lions. Holding a BFA in graphic design from the California College of the Arts, I have also contributed to academics as a professor and advisory board member at San Diego City College. I live in San Diego with my family. I do not surf.

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Career Highlights

  • Head of Design at BuildOps
  • VP of Design at Convex (acquired by ServiceTitan)
  • Cofounded VR real estate startup, Transported
  • Built and managed an in-house creative agency at TrueCar
  • Managed team of over 40 creatives to support Samsung Mobile
  • Created DesignScene, an iPad app that Apple deemed “App of the Week”
  • Redesigned CBS.com, eBay Motors, Visa Signature
  • Created the original Genius Bar video loops and reservation system for Apple retail stores
  • Worked directly with Steve Jobs on the “Welcome” animation for Mac OS X, Pixar.com, and pitch decks

Industry Engagement

  • Former adjunct professor of graphic design at San Diego City College
  • Former Advisory Board Member at San Diego City College Graphic Design Program
  • Panelist at San Diego Startup Week 2018
  • Judge at Adobe Creative Jam in San Diego
  • Judge at AIGA San Diego Portfolio Review 2018–19
  • Former adjunct professor at Miami Ad School
  • Member of AIGA since 1995

Contact

For inquiries, including requests for my portfolio, send an email to hello[at]rogerwong[dot]me.

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This site is built with Next.js with a Payload CMS backend and hosted on Vercel. Custom code is mostly generated using various models from Anthropic, OpenAI, and Google, and edited with Cursor. The typefaces are GT America, Questa Slab, and Gorton Perfected. The icons are from Streamline.