I’m Roger Wong, a seasoned design leader and creative director of the brand and software design studio Wong.Digital. Currently leading design at BuildOps.
Latest Posts
A Complete Obsession
February 9, 2025 • 3 min read
My wife and I are big movie lovers. Every year, between January and March, we race to see all the Oscar-nominated films. We watched _A Complete Unknown_ last night and _The Brutalist_ a couple of weeks ago. The latter far outshines the former as a movie, but both share a common theme: the creative obsession. …
Trump 2.0 Unleashed
February 2, 2025 • 6 min read
For my mental health, I've been purposely avoiding the news since the 2024 presidential election. But as I slowly dip my toe back into the news cycle through occasional glimpses of headlines and social media, I'm struck by the disturbing parallels between Trump's first two weeks in office and Hitler's systematic dismantling of German democracy in 1933.
Chickens to Chatbots: Web Design’s Next Evolution
January 25, 2025 • 8 min read
Remember the Subservient Chicken? That quirky Burger King website where you could type commands to make a guy in a chicken suit do stuff? Two decades later, we're still typing commands into boxes—but now we're talking to AI. As designers grapple with a web increasingly built for machines rather than humans, we're facing a familiar challenge: how to create delightful experiences within new technical constraints. From Flash microsites to AI-readable interfaces, web design is evolving once again.
Economics of Web Dev Are Changing
January 22, 2025 • 3 min readI love this essay from Baldur Bjarnason, maybe because his stream of consciousness style is so similar to my own. He compares the rapidly changing economics of web and software development to the film, TV, and publishing industries.
Before we get to web dev, let's look at the film industry, as disrupted by streaming…
The Great Office Reset
January 19, 2025 • 14 min read
After spending four frigid days in Toronto with my design team, I've been thinking about what makes in-person collaboration truly valuable—and what doesn't. While tech companies debate return-to-office mandates, I found myself in a conference room with three designers and a whiteboard, tackling a pressing feature deadline. What emerged wasn't just a solution to our immediate challenge, but a deeper understanding of when being together matters and when it doesn't.