I’m Roger Wong, a seasoned design leader and creative director of the brand and software studio Wong.Digital. Currently leading design at BuildOps.
Latest Posts
A Jaguar Meow
November 24, 2024 • 5 min read
Jaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.
How I Built and Launched an AI-Powered App
November 11, 2024 • 10 min read
Building an AI-powered brand strategy app taught me valuable lessons about product development, market validation, and the challenges of launching a product. Here's what I learned from my journey with Griffin AI—from ideation to eventual shutdown.
Re-Platforming with a Lot of Help From AI
November 3, 2024 • 8 min read
Re-platforming my website from WordPress to React seemed daunting for a non-developer like me. Yet, with AI tools like Cursor, I managed to navigate the complexities of modern web development. This article shares my journey and insights for others venturing into AI-assisted coding.
Latest Links
Leica’s engraved fonts
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Arun Venkatesan
Regarding — and, Well, Against — Substack
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Daring Fireball
Chicago Kare
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Duane King