I’m Roger Wong, a seasoned design leader and creative director of the brand and software studio Wong.Digital. Currently leading design at BuildOps.

Roger Wong

Latest Posts

A Jaguar Meow

November 24, 2024  •  5 min readVibrant artistic composition featuring diverse models in striking, colorful fashion. The central figure is dressed in an elaborate orange-red gown, surrounded by models in bold outfits of pink, red, yellow, and orange tones. The background transitions between shades of orange and pink, with the word ‘JAGUAR’ displayed prominently in the center.

Jaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.

How I Built and Launched an AI-Powered App

November 11, 2024  •  10 min readGriffin AI logo

Building an AI-powered brand strategy app taught me valuable lessons about product development, market validation, and the challenges of launching a product. Here's what I learned from my journey with Griffin AI—from ideation to eventual shutdown.

Re-Platforming with a Lot of Help From AI

November 3, 2024  •  8 min readCloseup of MU/TH/UR 9000 computer screen from the movie Alien:Romulus

Re-platforming my website from WordPress to React seemed daunting for a non-developer like me. Yet, with AI tools like Cursor, I managed to navigate the complexities of modern web development. This article shares my journey and insights for others venturing into AI-assisted coding.