Jaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.
After resisting the initial urge to buy an Apple Vision Pro, I finally gave in to curiosity and purchased one. As someone who has designed VR experiences, I was impressed by the device's technological achievements.
Customer and user experience is not always about the website, the phone call, or person-to-person interaction in a store. It can also come through the form of packaging.