Posts in Essays

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When the Music Stopped: Inside the Sonos App Disaster

February 20, 2025  •  17 min readA cut-up Sonos speaker against a backdrop of cassette tapes
In January 2025, Sonos CEO Patrick Spence was fired after a disastrous app redesign wiped nearly $500 million from the company's market value. But calling it just a "redesign" misses the deeper story of how a beloved audio company lost its way. Through conversations with multiple former employees who worked directly on the project, I discovered that what happened at Sonos wasn't simply a botched app update—it was the culmination of strategic missteps, organizational dysfunction, and forgotten values that had been building for years.
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A Complete Obsession

February 9, 2025  •  3 min readStill from _The Brutalist_. An architect, holding a blueprint, is at the center of a group of people.
My wife and I are big movie lovers. Every year, between January and March, we race to see all the Oscar-nominated films. We watched _A Complete Unknown_ last night and _The Brutalist_ a couple of weeks ago. The latter far outshines the former as a movie, but both share a common theme: the creative obsession. …
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Trump 2.0 Unleashed

February 2, 2025  •  6 min readA stylized upside-down American flag overlaid with a faded, high-contrast portrait of Donald Trump displaying an angry expression. The image has a stark, glitch-art aesthetic with digital distortion effects.
For my mental health, I've been purposely avoiding the news since the 2024 presidential election. But as I slowly dip my toe back into the news cycle through occasional glimpses of headlines and social media, I'm struck by the disturbing parallels between Trump's first two weeks in office and Hitler's systematic dismantling of German democracy in 1933.
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Chickens to Chatbots: Web Design’s Next Evolution

January 25, 2025  •  8 min readSurreal scene of a robotic chicken standing in the center of a dimly lit living room with retro furnishings, including leather couches and an old CRT television emitting a bright blue glow.
Remember the Subservient Chicken? That quirky Burger King website where you could type commands to make a guy in a chicken suit do stuff? Two decades later, we're still typing commands into boxes—but now we're talking to AI. As designers grapple with a web increasingly built for machines rather than humans, we're facing a familiar challenge: how to create delightful experiences within new technical constraints. From Flash microsites to AI-readable interfaces, web design is evolving once again.
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The Great Office Reset

January 19, 2025  •  14 min readA winter panoramic view from what appears to be a train window, showing a snowy landscape with bare deciduous trees and evergreens against a gray sky. The image has a moody, blue-gray tone and is divided into sections, suggesting movement or multiple shots stitched together.
After spending four frigid days in Toronto with my design team, I've been thinking about what makes in-person collaboration truly valuable—and what doesn't. While tech companies debate return-to-office mandates, I found myself in a conference room with three designers and a whiteboard, tackling a pressing feature deadline. What emerged wasn't just a solution to our immediate challenge, but a deeper understanding of when being together matters and when it doesn't.
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Design’s Purpose Remains Constant

December 28, 2024  •  12 min readA stylized digital illustration of a person reclining in an Eames lounge chair and ottoman, rendered in a neon-noir style with deep blues and bright coral red accents. The person is shown in profile, wearing glasses and holding what appears to be a device or notebook. The scene includes abstract geometric lines cutting across the composition and a potted plant in the background. The lighting creates dramatic shadows and highlights, giving the illustration a modern, cyberpunk aesthetic.
Scary words for the UX profession: “Digital systems, not people, will do much of the craft of (screen-level) interaction design.” But here’s the truth—this isn’t the first time we’ve faced a shift like this. Just as we adapted from print to digital, and from CD-ROMs to the web, designers will evolve again. The tools may change, but the purpose of design remains constant. And that’s what makes our craft enduring.
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Breadth vs. Depth: Lessons from Agencies and In-House Design

December 17, 2024  •  9 min readA close-up photograph of a newspaper's personal advertisements section, with one listing circled in red ink. The circled ad is titled "DESIGN NOMAD" and cleverly frames a designer's job search as a personal ad, comparing agency work to casual dating and seeking an in-house position as a long-term relationship. The surrounding text shows other personal ads in small, dense print arranged in multiple columns.
Just as casual dating helps you figure out what you want in a relationship, working at agencies early in your design career lets you explore different styles, clients, and problems before settling down in-house. Drawing from my nearly three decades of experience on both sides, I've learned there's real value in starting broad before going deep.
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The Greatest Story Ever Told

August 24, 2024  •  3 min readPhoto of Kamala Harris
Under immense pressure, under the highest of expectations, Kamala Harris outperformed in her acceptance speech at the DNC, delivering way beyond what anyone anticipated. Her biography is what makes her relatable. It illustrates her values. And her story is the American story.
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Transported into Spatial Computing

June 6, 2023  •  7 min readApple Vision Pro
As a former VR startup founder who tried to revolutionize real estate tours in the mid-2010s, I've seen the challenges of virtual reality firsthand. When Apple unveiled their Vision Pro headset, it felt like a pivotal moment for the technology I once bet my career on. Here's my perspective on how Apple is tackling VR's biggest hurdles.
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I Read the Newspaper Today, Oh Boy!

February 18, 2022  •  3 min readNewspaper
After decades away from print newspapers, I rediscovered the tactile joy of reading the San Francisco Chronicle over breakfast. The crisp pages, inky scent, and familiar sections brought back memories of Sunday mornings in North Beach cafes—reminding me that sometimes the medium truly is part of the message.