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Luke Wroblewski gets at something that’s been gnawing at me for years: Figma as the source of truth gets stale as soon as it’s handed off. The code, the final user-facing screen in the browser or on their device is the source of truth.

I’ve seen the same pattern play out… design teams invest a lot of time in creating a system, then struggle to keep it up to date as the actual product evolves. Inevitably the design system ends up describing a product that no longer exists.

But now with AI agents, he argues, there’s another way:

When agents write most of the code, the design system can become part of what I’ve called the AI steering layer: the context that keeps every website update aligned with brand, design, and development guidelines. Put simply, a design system for agents is a steering layer for a site’s design and front-end code.

With AI agents, anyone on a team can update a website. Marketing adds landing pages, engineering adds docs, a PM tweaks the pricing page. Each of their agents will happily implement its own tone and voice, colors, spacing, etc. unless something steers them toward a unified whole.

That’s the case for collaborative steering. A design lead and front-end lead define the grid, fonts, colors, spacing, and components once, and everyone’s agents are “snapped to” it. The team keeps shipping and the site keeps its integrity.

Agreed. It’s DESIGN.md and other related brand, style, and design system context. Still need a design system though and shared components that live in the code.

Two side-by-side design system pages showing a color palette with Black, Grey, Yellow, Citrus, and Moss swatches, and a buttons component page with Black, Citrus, White, and Outline variants.

LukeW | Design Systems for AI Agents

For as long as I’ve been working on design systems (20+ years, oof!), I’ve seen the same pattern play out... design teams invest a lot of time in creating a sys...

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I was lucky enough to spend some time in Brazil a few weeks ago, including two days in São Paulo. What a lovely, vibrant city.

Elaine Ramos in It’s Nice That profiles the graphic design scene in the city. One of my favorites from her article:

…the identity created by Sarau for Bar Ovo in 2024 draws directly on lithographic labels – especially cachaça labels – matchboxes and other packaging, and advertising from the first half of the 20th century, with its profusion of frames, shadows, and line gradients. Pedro Almeida, one of Sarau’s partners, tells me about the reference in the original brief – the collection of chickens that inspired the owners to name the bar – and their concern with giving it the feel of a Brazilian boteco, an unpretentious neighbourhood bar (hipsterism by the book…!).

As the largest metro in the Americas, São Paulo is sprawling and constantly building. More business-focused and forward-looking than its older rival, Rio, this city is about progress over preservation.

Ramos again:

This nostalgic wave is neither new nor unique to São Paulo. Much has already been said about hipsterism and its endless pursuit of the genuine, the local, and the organic, only to be quickly absorbed into the mainstream. But in a city averse to any notion of preservation, shaped not only by rampant real estate speculation but also by a deeply rooted culture of constant renovation, where only a handful of bars have survived for decades largely unchanged – the truly authentic ones – this emulation of tradition takes on an ironic edge.

Graphic designers are left with the difficult task of manufacturing the signs of authenticity and symbolically reconstructing the memory erased by this constant transformation, giving each new bar a distinctive character that can attract its audience and restore something of the affective life and sense of belonging the city has swallowed up. Luckily, some designers are finding inventive ways to do that.

Colorful collage of bold Brazilian graphic posters for Salva Bar overlaid with text reading "The View From São Paulo.

How retro branding is bringing warmth and fun to São Paulo’s bars and restaurants

Our São Paulo correspondent outlines the references, details and techniques being deployed by Brazilian design studios to bring playfulness and nostalgia to the city’s streets.

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Collection of iOS interface elements showcasing Liquid Glass design system including keyboards, menus, buttons, toggles, and dialogs with translucent materials on dark background.

Breaking Down Apple’s Liquid Glass: The Tech, The Hype, and The Reality

I kind of expected it: a lot more ink was spilled on Liquid Glass—particularly on social media. In case you don’t remember, Liquid Glass is the new UI for all of Apple’s platforms. It was announced Monday at WWDC 2025, their annual developers conference.

The criticism is primarily around legibility and accessibility. Secondary reasons include aesthetics and power usage to animate all the bubbles.

A futuristic scene with a glowing, tech-inspired background showing a UI design tool interface for AI, displaying a flight booking project with options for editing and previewing details. The screen promotes the tool with a “Start for free” button.

Beyond the Prompt: Finding the AI Design Tool That Actually Works for Designers

There has been an explosion of AI-powered prompt-to-code tools within the last year. The space began with full-on integrated development environments (IDEs) like Cursor and Windsurf. These enabled developers to use leverage AI assistants right inside their coding apps. Then came a tools like v0, Lovable, and Replit, where users could prompt screens into existence at first, and before long, entire applications.

A couple weeks ago, I decided to test out as many of these tools as I could. My aim was to find the app that would combine AI assistance, design capabilities, and the ability to use an organization’s coded design system.

While my previous essay was about the future of product design, this article will dive deep into a head-to-head between all eight apps that I tried. I recorded the screen as I did my testing, so I’ve put together a video as well, in case you didn’t want to read this.

A cut-up Sonos speaker against a backdrop of cassette tapes

When the Music Stopped: Inside the Sonos App Disaster

The fall of Sonos isn’t as simple as a botched app redesign. Instead, it is the cumulative result of poor strategy, hubris, and forgetting the company’s core value proposition. To recap, Sonos rolled out a new mobile app in May 2024, promising “an unprecedented streaming experience.” Instead, it was a severely handicapped app, missing core features and broke users’ systems. By January 2025, that failed launch wiped nearly $500 million from the company’s market value and cost CEO Patrick Spence his job.

What happened? Why did Sonos go backwards on accessibility? Why did the company remove features like sleep timers and queue management? Immediately after the rollout, the backlash began to snowball into a major crisis.

A collage of torn newspaper-style headlines from Bloomberg, Wired, and The Verge, all criticizing the new Sonos app. Bloomberg’s headline states, “The Volume of Sonos Complaints Is Deafening,” mentioning customer frustration and stock decline. Wired’s headline reads, “Many People Do Not Like the New Sonos App.” The Verge’s article, titled “The new Sonos app is missing a lot of features, and people aren’t happy,” highlights missing features despite increased speed and customization.

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The Design Industry Created Its Own Talent Crisis. AI Just Made It Worse.

This is the first part in a three-part series about the design talent crisis. Read Part II and Part III.

Part I: The Vanishing Bottom Rung

Erika Kim’s path to UX design represents a familiar pandemic-era pivot story, yet one that reveals deeper currents about creative work and economic necessity. Armed with a 2020 film and photography degree from UC Riverside, she found herself working gig photography—graduations, band events—when the creative industries collapsed. The work satisfied her artistic impulses but left her craving what she calls “structure and stability,” leading her to UX design. The field struck her as an ideal synthesis, “I’m creating solutions for companies. I’m working with them to figure out what they want, and then taking that creative input and trying to make something that works best for them.”

Since graduating from the interaction design program at San Diego City College a year ago, she’s had three internships and works retail part-time to pay the bills. “I’ve been in survival mode,” she admits. On paper, she’s a great candidate for any junior position. Speaking with her reveals a very thoughtful and resourceful young designer. Why hasn’t she been able to land a full-time job? What’s going on in the design job market? 

A red-crowned crane soaring over misty mountain waterfalls in a Japanese ink-wash style illustration with pink-blossomed trees and teal rocky cliffs.

Spec-Driven Development: It Looks Like Waterfall (And I Feel Fine)

We’ve been talking a lot about agentic engineering, how software is now getting built with AI. As I look to see how design can complement this new development paradigm, a newish methodology called spec-driven development caught my eye. The idea is straightforward: you write a detailed specification first, then AI agents generate the code from it. The specification becomes the source of truth, not the code.

My first reaction when I started reading about SDD was: wait, isn’t this just waterfall?

Seriously. You gather requirements. You write them down in a structured document. You hand that document to someone (or something) that builds to spec. That’s the waterfall pattern. We spent two decades running away from it, and now it’s back wearing a blue Patagonia vest and calling itself a methodology.

Silhouette of a meditating person beneath a floating iridescent crystal-like structure emitting vertical rainbow light

Product Design Is Changing

I made my first website in Macromedia Dreamweaver in 1999. Its claim to fame was an environment with code on one side and a rudimentary WYSIWYG editor on the other. My site was a simple portfolio site, with a couple of animated GIFs thrown in for some interest. Over the years, I used other tools to create for the web, but usually, I left the coding to the experts. I’d design in Photoshop, Illustrator, Sketch, or Figma and then hand off to a developer. Until recently, with rebuilding this site a couple of times and working on a Severance fan project.

A couple weeks ago, as an experiment, I pointed Claude Code at our BuildOps design system repo and asked it to generate a screen using our components. It worked after about three prompts. Not one-shotted, but close. I sat there looking at a functioning UI—built from our actual components—and realized I’d just skipped the entire part of my job that I’ve spent many years doing: drawing pictures of apps and websites in a design tool, then handing them to someone else to build.

That moment crystallized something I’d been circling all last year. I wrote last spring about how execution skills were being commoditized and the designer’s value was shifting toward taste and strategic direction. A month later I mapped out a timeline for how design systems would become the infrastructure that AI tools generate against—prompt, generate, deploy. That was ten months ago, and most of it is already happening. Product design is changing. Not in the way most people are talking about it, but in a way that’s more fundamental and more interesting.

Claire Vo on her How I AI podcast gives a plain-language walkthrough of agent loops in Claude Code and Codex. The episode is technical, but the useful translation for designers is familiar: define the job, give it tools, decide what good output looks like, and make the system prove it. Once an agent can run without you, the interface problem moves into instructions, permissions, and checkpoints.

And then a couple other foundational things that I think are helpful when you’re running loops. And why are these things helpful before we get into what they are? They just keep the work clean.

If you are going to be yolo-ing loops all over the place, you’re going to want some consistency in execution, you’re going to want clean workspaces, you’re going to want conflicts resolved and avoided. And so, all these things are really to make those loops effective.

And so, what are the things? They are work trees. I feel like this entire podcast could be Git 101. But work trees are just basically a way to isolate the work, especially the coding work of an agent away from other agents’ work in a sandbox. There are skills, repeated ways to do common tasks. We have a full episode on what skills are from earlier last year when they came out. Plugins and connectors, these are just the tools that your agent has access to. […] Sub agents, both Codex and Claude Code allow you to kick off sub agents. This is just a way to federate out work from the main thread, so that sub agents can do specific tasks, especially validation. And then there’s some way to track state. And essentially just think of this is like a to-do list.

The practical translation for agent orchestration: write the operating conditions around the work before asking for the artifact.

Calling it a loop makes it sound like automation plumbing. The design work is the brief: what the agent can touch, what tools it can use, and how it knows it is finished.

The employee comparison makes the loop feel less exotic:

Now, people are going to ask, “What should I use a loop for?” And when you’re designing loops or designing agents, I say this is the time for the manager. You are designing a job. And so, just imagine that you’re onboarding an employee. That employee could be an executive assistant. That employee could be a customer service agent. That employee could be a software engineer.

Every Friday, EA, I would like you to review my calendar, see who canceled on me, where I could have used my time more effectively, if there are any follow-ups, and send me a Slack to get this done. Um and I want you to do that every Friday. Guess what? You’ve just designed a loop for your executive assistant. […]

So, I really like to think about loops as designing workflows and designing jobs to be done for people. It just happens to be that you can put this intelligent agent against the loop, and then it’s ready to go.

For designers, that last sentence is the translation layer. A designer already knows this move from creative direction: clear constraints produce better work than a blank request. The only difference is that the worker now happens to be software.

A loop without success criteria is just a faster way to make someone review the same ambiguity at a higher token cost.

We all want our agents to work for us on a schedule whenever we want, doing work that we don’t want to do. It’s great. What are some of the problems? One, loops can get expensive. So, I just kicked off an automation that happens on a regular basis. It does wide-ranging work. It decides when to spin off sub agents.

And it does loop-based validation, which means it’s burning tokens until it hits a threshold that it decides is successful. If you do not write that loop well, or your validation criteria is too thin, guess what? Your agent is going to burn tokens. I think we’ve seen this with open claw in particular or some of these agent harnesses is they’re really good at loops. They’re very diligent. They get interesting work done, but man, do they love to burn tokens.

[…] Loop-based prompting is just its own thing. Goal-based prompting in specific is just its own thing because you have to be very precise about evaluation and success criteria. If you are not, you will be very disappointed and use a lot of tokens for not a lot of output.

How to write AI agent loops in Claude Code and Codex

Claire Vo breaks down every agent loop type—heartbeat, cron, hook, and goal—from scratch: when each fits, and the worktrees, skills, subagents, and validation criteria a loop needs before it touches production.

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Beyond Provocative: How One AI Company’s Ad Campaign Betrays Humanity

I was in London last week with my family and spotted this ad in a Tube car. With the headline “Humans Were the Beta Test,” this is for Artisan, a San Francisco-based startup peddling AI-powered “digital workers.” Specifically an AI agent that will perform sales outreach to prospects, etc.

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Artisan ad as seen in London, June 2025

I’ve long left the Bay Area, but I know that the 101 highway is littered with cryptic billboards from tech companies, where the copy only makes sense to people in the tech industry, which to be fair, is a large part of the Bay Area economy. Artisan is infamous for its “Stop Hiring Humans” campaign which went up late last year. Being based in San Diego, much further south in California, I had no idea. Artisan wasn’t even on my radar.