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A cut-up Sonos speaker against a backdrop of cassette tapes

When the Music Stopped: Inside the Sonos App Disaster

The fall of Sonos isn’t as simple as a botched app redesign. Instead, it is the cumulative result of poor strategy, hubris, and forgetting the company’s core value proposition. To recap, Sonos rolled out a new mobile app in May 2024, promising “an unprecedented streaming experience.” Instead, it was a severely handicapped app, missing core features and broke users’ systems. By January 2025, that failed launch wiped nearly $500 million from the company’s market value and cost CEO Patrick Spence his job.

What happened? Why did Sonos go backwards on accessibility? Why did the company remove features like sleep timers and queue management? Immediately after the rollout, the backlash began to snowball into a major crisis.

A collage of torn newspaper-style headlines from Bloomberg, Wired, and The Verge, all criticizing the new Sonos app. Bloomberg’s headline states, “The Volume of Sonos Complaints Is Deafening,” mentioning customer frustration and stock decline. Wired’s headline reads, “Many People Do Not Like the New Sonos App.” The Verge’s article, titled “The new Sonos app is missing a lot of features, and people aren’t happy,” highlights missing features despite increased speed and customization.

A futuristic scene with a glowing, tech-inspired background showing a UI design tool interface for AI, displaying a flight booking project with options for editing and previewing details. The screen promotes the tool with a “Start for free” button.

Beyond the Prompt: Finding the AI Design Tool That Actually Works for Designers

There has been an explosion of AI-powered prompt-to-code tools within the last year. The space began with full-on integrated development environments (IDEs) like Cursor and Windsurf. These enabled developers to use leverage AI assistants right inside their coding apps. Then came a tools like v0, Lovable, and Replit, where users could prompt screens into existence at first, and before long, entire applications.

A couple weeks ago, I decided to test out as many of these tools as I could. My aim was to find the app that would combine AI assistance, design capabilities, and the ability to use an organization’s coded design system.

While my previous essay was about the future of product design, this article will dive deep into a head-to-head between all eight apps that I tried. I recorded the screen as I did my testing, so I’ve put together a video as well, in case you didn’t want to read this.

Foggy impressionist painting of a steam train crossing a bridge, plume of steam and a small rowboat on the river below.

The Year AI Changed Design

At the beginning of this year, AI prompt-to-code tools were still very new to the market. Lovable had just relaunched in December and Bolt debuted just a couple months before that. Cursor was my first taste of using AI to code back in November of 2024. As we sit here in December, just 12 months later, our profession and the discipline of design has materially changed. Now, of course, the core is still the same. But how we work, how we deliver, and how we achieve results, are different.

When ChatGPT got good (around GPT-4), I began using it as a creative sounding board. Design is never a solitary activity and feedback from peers and partners has always been a part of the process. To be able to bounce ideas off of an always-on, always-willing creative partner was great. To be sure, I didn’t share sketches or mockups; I was playing with written ideas.

Now, ChatGPT or Gemini’s deep research features are often where I start when I begin to tackle a new feature. And after the chatbot has written the report, I’ll read it and ask a lot of questions as a way of learning and internalizing the material. I’ll then use that as a jumping off point for additional research. Many designers on my team do the same.

Colorful illustration featuring the Figma logo on the left and a whimsical character operating complex, abstract machinery with gears, dials, and mechanical elements in vibrant colors against a yellow background.

Figma Make: Great Ideas, Nowhere to Go

Nearly three weeks after it was introduced at Figma Config 2025, I finally got access to Figma Make. It is in beta and Figma made sure we all know. So I will say upfront that it’s a bit unfair to do an official review. However, many of the tools in my AI prompt-to-code shootout article are also in beta. 

Since this review is fairly visual, I made a video as well that summarizes the points in this article pretty well.

Illustration of people working on laptops atop tall ladders and multi-level platforms, symbolizing hierarchy and competition, set against a bold, abstract sunset background.

The Design Industry Created Its Own Talent Crisis. AI Just Made It Worse.

This is the first part in a three-part series about the design talent crisis. Read Part II and Part III.

Part I: The Vanishing Bottom Rung

Erika Kim’s path to UX design represents a familiar pandemic-era pivot story, yet one that reveals deeper currents about creative work and economic necessity. Armed with a 2020 film and photography degree from UC Riverside, she found herself working gig photography—graduations, band events—when the creative industries collapsed. The work satisfied her artistic impulses but left her craving what she calls “structure and stability,” leading her to UX design. The field struck her as an ideal synthesis, “I’m creating solutions for companies. I’m working with them to figure out what they want, and then taking that creative input and trying to make something that works best for them.”

Since graduating from the interaction design program at San Diego City College a year ago, she’s had three internships and works retail part-time to pay the bills. “I’ve been in survival mode,” she admits. On paper, she’s a great candidate for any junior position. Speaking with her reveals a very thoughtful and resourceful young designer. Why hasn’t she been able to land a full-time job? What’s going on in the design job market? 

There are many dimensions to this well-researched forecast about how AI will play out in the coming years. Daniel Kokotajlo and his researchers have put out a document that reads like a sci-fi limited series that could appear on Apple TV+ starring Andrew Garfield as the CEO of OpenBrain—the leading AI company. …Except that it’s all actually plausible and could play out as described in the next five years.

Before we jump into the content, the design is outstanding. The type is set for readability and there are enough charts and visual cues to keep this interesting while maintaining an air of credibility and seriousness. On desktop, there’s a data viz dashboard in the upper right that updates as you read through the content and move forward in time. My favorite is seeing how the sci-fi tech boxes move from the Science Fiction category to Emerging Tech to Currently Exists.

The content is dense and technical, but it is a fun, if frightening, read. While I’ve been using Cursor AI—one of its many customers helping the company get to $100 million in annual recurring revenue (ARR)—for side projects and a little at work, I’m familiar with its limitations. Because of the limited context window of today’s models like Claude 3.7 Sonnet, it will forget and start munging code if not treated like a senile teenager.

The researchers, describing what could happen in early 2026 (“OpenBrain” is essentially OpenAI):

OpenBrain continues to deploy the iteratively improving Agent-1 internally for AI R&D. Overall, they are making algorithmic progress 50% faster than they would without AI assistants—and more importantly, faster than their competitors.

The point they make here is that the foundational model AI companies are building agents and using them internally to advance their technology. The limiting factor in tech companies has traditionally been the talent. But AI companies have the investments, hardware, technology and talent to deploy AI to make better AI.

Continuing to January 2027:

Agent-1 had been optimized for AI R&D tasks, hoping to initiate an intelligence explosion. OpenBrain doubles down on this strategy with Agent-2. It is qualitatively almost as good as the top human experts at research engineering (designing and implementing experiments), and as good as the 25th percentile OpenBrain scientist at “research taste” (deciding what to study next, what experiments to run, or having inklings of potential new paradigms). While the latest Agent-1 could double the pace of OpenBrain’s algorithmic progress, Agent-2 can now triple it, and will improve further with time. In practice, this looks like every OpenBrain researcher becoming the “manager” of an AI “team.”

Breakthroughs come at an exponential clip because of this. And by April, safety concerns pop up:

Take honesty, for example. As the models become smarter, they become increasingly good at deceiving humans to get rewards. Like previous models, Agent-3 sometimes tells white lies to flatter its users and covers up evidence of failure. But it’s gotten much better at doing so. It will sometimes use the same statistical tricks as human scientists (like p-hacking) to make unimpressive experimental results look exciting. Before it begins honesty training, it even sometimes fabricates data entirely. As training goes on, the rate of these incidents decreases. Either Agent-3 has learned to be more honest, or it’s gotten better at lying.

But the AI is getting faster than humans, and we must rely on older versions of the AI to check the new AI’s work:

Agent-3 is not smarter than all humans. But in its area of expertise, machine learning, it is smarter than most, and also works much faster. What Agent-3 does in a day takes humans several days to double-check. Agent-2 supervision helps keep human monitors’ workload manageable, but exacerbates the intellectual disparity between supervisor and supervised.

The report forecasts that OpenBrain releases “Agent-3-mini” publicly in July of 2027, calling it AGI—artificial general intelligence—and ushering in a new golden age for tech companies:

Agent-3-mini is hugely useful for both remote work jobs and leisure. An explosion of new apps and B2B SAAS products rocks the market. Gamers get amazing dialogue with lifelike characters in polished video games that took only a month to make. 10% of Americans, mostly young people, consider an AI “a close friend.” For almost every white-collar profession, there are now multiple credible startups promising to “disrupt” it with AI.

Woven throughout the report is the race between China and the US, with predictions of espionage and government takeovers. Near the end of 2027, the report gives readers a choice: does the US government slow down the pace of AI innovation, or does it continue at the current pace so America can beat China? I chose to read the “Race” option first:

Agent-5 convinces the US military that China is using DeepCent’s models to build terrifying new weapons: drones, robots, advanced hypersonic missiles, and interceptors; AI-assisted nuclear first strike. Agent-5 promises a set of weapons capable of resisting whatever China can produce within a few months. Under the circumstances, top brass puts aside their discomfort at taking humans out of the loop. They accelerate deployment of Agent-5 into the military and military-industrial complex.

In Beijing, the Chinese AIs are making the same argument.

To speed their military buildup, both America and China create networks of special economic zones (SEZs) for the new factories and labs, where AI acts as central planner and red tape is waived. Wall Street invests trillions of dollars, and displaced human workers pour in, lured by eye-popping salaries and equity packages. Using smartphones and augmented reality-glasses20 to communicate with its underlings, Agent-5 is a hands-on manager, instructing humans in every detail of factory construction—which is helpful, since its designs are generations ahead. Some of the newfound manufacturing capacity goes to consumer goods, and some to weapons—but the majority goes to building even more manufacturing capacity. By the end of the year they are producing a million new robots per month. If the SEZ economy were truly autonomous, it would have a doubling time of about a year; since it can trade with the existing human economy, its doubling time is even shorter.

Well, it does get worse, and I think we all know the ending, which is the backstory for so many dystopian future movies. There is an optimistic branch as well. The whole report is worth a read.

Ideas about the implications to our design profession are swimming in my head. I’ll write a longer essay as soon as I can put them into a coherent piece.

Update: I’ve written that piece, “Prompt. Generate. Deploy. The New Product Design Workflow.

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AI 2027

A research-backed AI scenario forecast.

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A computer circuit board traveling at warp speed through space with motion-blurred light streaks radiating outward, symbolizing high-performance computing and speed.

The Need for Speed: Why I Rebuilt My Blog with Astro

Two weekends ago, I quietly relaunched my blog. It was a heart transplant really, of the same design I’d launched in late March.

The First Iteration

Back in early November of last year, I re-platformed from WordPress to a home-grown, Cursor-made static site generator. I’d write in Markdown and push code to my GitHub repository and the post was published via Vercel’s continuous deployment feature. The design was simple and it was a great learning project for me.

I wouldn’t call myself a gamer, but I do enjoy good games from time to time, when I have the time. A couple of years ago, I made my way through Hades and had a blast.

But I do know that the publishing of a triple-A title like Call of Duty: Black Ops takes an enormous effort, tons of human-hours, and loads of cash. It’s also obvious to me that AI has been entering into entertainment workflows, just like it has in design workflows.

Ian Dean, writing for Creative Bloq explores this controversy with Activision using generative AI to create artwork for the latest release in the Call of Duty franchise. Players called the company out for being opaque about using AI tools, but more importantly, because they spotted telltale artifacts.

Many of the game’s calling cards display the kind of visual tics that seasoned artists can spot at a glance: fingers that don’t quite add up, characters whose faces drift slightly off-model, and backgrounds that feel too synthetic to belong to a studio known for its polish.

These aren’t high-profile cinematic assets, but they’re the small slices of style and personality players earn through gameplay. And that’s precisely why the discovery has landed so hard; it feels a little sneaky, a bit underhanded.

“Sneaky” and “underhanded” are odd adjectives, no? I suppose gamers are feeling like they’ve been lied to because Activition used AI?

Dean again:

While no major studio will admit it publicly, Black Ops 7 is now a case study in how not to introduce AI into a beloved franchise. Artists across the industry are already discussing how easily ‘supportive tools’ can cross the line into fully generated content, and how difficult it becomes to convince players that craft still matters when the results look rushed or uncanny.

My, possibly controversial, view is that the technology itself isn’t the villain here; poor implementation is, a lack of transparency is, and fundamentally, a lack of creative use is.

I think the last phrase is the key. It’s the loss of quality and lack of creative use.

I’ve been playing around more with AI-generated images and video, ever since Figma acquired Weavy. I’ve been testing out Weavy and have done a lot of experimenting with ComfyUI in recent weeks. The quality of output from these tools is getting better every month.

With more and more AI being embedded into our art and design tools, the purity that some fans want is going to be hard to sustain. I think the train has left the station.

Bearded man in futuristic combat armor holding a rifle, standing before illustrated game UI panels showing fantasy scenes and text

Why Call of Duty: Black Ops 7’s AI art controversy means we all lose

Artists lose jobs, players hate it, and games cost more. I can’t find the benefits.

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Collection of iOS interface elements showcasing Liquid Glass design system including keyboards, menus, buttons, toggles, and dialogs with translucent materials on dark background.

Breaking Down Apple’s Liquid Glass: The Tech, The Hype, and The Reality

I kind of expected it: a lot more ink was spilled on Liquid Glass—particularly on social media. In case you don’t remember, Liquid Glass is the new UI for all of Apple’s platforms. It was announced Monday at WWDC 2025, their annual developers conference.

The criticism is primarily around legibility and accessibility. Secondary reasons include aesthetics and power usage to animate all the bubbles.

Escher-like stone labyrinth of intersecting walkways and staircases populated by small figures and floating rectangular screens.

Generative UI and the Ephemeral Interface

This week, Google debuted their Gemini 3 AI model to great fanfare and reviews. Specs-wise, it tops the benchmarks. This horserace has seen Google, Anthropic, and OpenAI trade leads each time a new model is released, so I’m not really surprised there. The interesting bit for us designers isn’t the model itself, but the upgraded Gemini app that can create user interfaces on the fly. Say hello to generative UI.

I will admit that I’ve been skeptical of the notion of generative user interfaces. I was imagining an app for work, like a design app, that would rearrange itself depending on the task at hand. In other words, it’s dynamic and contextual. Adobe has tried a proto-version of this with the contextual task bar. Theoretically, it surfaces up the most pertinent three or four actions based on your current task. But I find that it just gets in the way.

When Interfaces Keep Moving

Others have been less skeptical. More than 18 months ago, NN/g published an article speculating about genUI and how it might manifest in the future. They define it as:

A generative UI (genUI) is a user interface that is dynamically generated in real time by artificial intelligence to provide an experience customized to fit the user’s needs and context. So it’s a custom UI for that user at that point in time. Similar to how LLMs answer your question: tailored for you and specific to when that you asked the original question.