Posts in Essays

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The Mainstream Fox News

March 27, 2017  •  5 min readGlitched image of a Fox News broadcast featuring Bill O’Reilly with bold text overlays, including phrases like ‘Insanity Over Illegal Immigration’ and commentary on media coverage.
While Fox News criticizes “mainstream media,” it’s the most-watched news network in America, shaping narratives as much as it claims others do. Its focus on a Maryland rape case over the AHCA’s defeat highlights how editorial choices reflect and reinforce worldviews, underscoring the power and bias of media today.
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For the Rest of Us

May 9, 2014  •  5 min readStill from Apple's Your Verse ad
Apple's recent advertising campaigns "Your Verse" and "Powerful" aren't just commercials—they're rallying cries for the faithful. As a long-time Apple fan and former employee, I see these ads following in the footsteps of the legendary "Think Different" campaign, serving to inspire existing users rather than convert new ones.
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Adapt or Die

March 9, 2012  •  6 min readIllustration of a snake in a tablet
As tablets and smartphones become our primary computing devices, the line between work and personal life continues to blur. For designers and marketers, ignoring this shift toward mobile-first content consumption isn't just shortsighted—it's potentially fatal.
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Using the iPad to Reshape Content

March 1, 2011  •  4 min read
_The New York Times_ recently published an article about how apps and web services are enabling consumers to customize how they read their online content. From apps like Flipboard and Pulse to services like Readability and Instapaper, users are increasingly demanding to consume content whenever, wherever and however they want.
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The Need to Breathe

April 3, 2010  •  2 min read
"1000+" should be a familiar number for Google Reader users. My RSS feeds have been neglected in past months. Emails from AdAge.com, Creativity-Online, and links from friends go unread and unclicked. I've just been running 100 miles per hour at work. This is not to slam my current employer (because I truly like working here), but more of an observation.
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The Benefits of Having One Agency

November 11, 2009  •  3 min read
There's been a lot of chatter in recent weeks about how so-called "digital" agencies are or are not ready to be the lead for a campaign. But I think the question is a little off.
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Do Big Ideas Still Matter? Yes.

July 21, 2009  •  3 min readIllustration of a lightbulb with a crown
In the age of digital and social media, and in the age of realtime marketing, what matters more? The big idea or the smaller idea and execution?
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Creation with a Crowd

April 18, 2009  •  4 min read
While sites like crowdSPRING represent the problematic side of creative crowdsourcing—asking designers to work for free—there are ethical ways to harness collective creativity. Through examples like Weezer's collaborative songwriting and Intel's Mass Animation project, I explore how voluntary participation and fair compensation can make crowdsourced creativity work.