Posts in Essays

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Do Big Ideas Still Matter? Yes.

July 21, 2009  •  3 min readIllustration of a lightbulb with a crown
In the age of digital and social media, and in the age of realtime marketing, what matters more? The big idea or the smaller idea and execution?
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Creation with a Crowd

April 18, 2009  •  4 min read
While sites like crowdSPRING represent the problematic side of creative crowdsourcing—asking designers to work for free—there are ethical ways to harness collective creativity. Through examples like Weezer's collaborative songwriting and Intel's Mass Animation project, I explore how voluntary participation and fair compensation can make crowdsourced creativity work.