Brand strategy isn't just about logos and color palettes—it's about finding the sweet spot between what your audience wants and what makes your brand unique. When you nail this intersection, you create something truly magical: an emotional connection that transforms casual customers into devoted fans. Let me show you how it works.
Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.
As a design hiring manager, I've seen what works and what doesn't in product design interviews. From nailing the screening call to acing design challenges, here's my insider perspective on how to present yourself effectively throughout the interview process.
Your portfolio is often a hiring manager's first real look at your work. Learn how to create a compelling portfolio website that showcases your best projects through clear, focused case studies—while avoiding common pitfalls that can turn recruiters away.
After decades of experience hiring designers, I've learned what makes candidates stand out. In this first part of a three-part series, I share essential tips for crafting your resume and LinkedIn profile to catch a hiring manager's attention. The key? Remember that design leaders are your users—we're busy people who need to quickly assess if you're the right fit.
After dealing with frustrating CarPlay issues in my Honda CR-V, I decided to make the switch to Tesla. The buying process was unlike any car purchase I'd experienced before—both easier in some ways and more confusing in others. Here's my complete guide to help you navigate buying a Tesla, from test drive to delivery.
As a designer, I've always been fascinated by how Comic-Con creates such passionate brand loyalty. By examining the core elements of storytelling - from worldbuilding to character development - we can apply these same principles to create more compelling brands and products. Here's what I learned from studying one of pop culture's biggest phenomena.
After losing years of work to a catastrophic hard drive failure, I developed a comprehensive backup strategy using both local and cloud solutions. Here's my battle-tested approach to keeping data safe using RAID, NAS, Dropbox, and automated cloud backups.
As a designer, I can't help but notice typography everywhere I go—from fancy restaurant menus to local café signage. One particular typographical detail drives me especially crazy, and it's a perfect example of how modern technology has both democratized and potentially diminished the craft of professional design.