Posts

Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.

As a former VR startup founder who tried to revolutionize real estate tours in the mid-2010s, I've seen the challenges of virtual reality firsthand. When Apple unveiled their Vision Pro headset, it felt like a pivotal moment for the technology I once bet my career on. Here's my perspective on how Apple is tackling VR's biggest hurdles.

Donald Trump's rallies draw thousands of devoted followers who wait hours to see him speak, creating an almost religious fervor among his base. This cult-like devotion inspired me to design a poster depicting him as a false idol.

My poster depicting Vladimir Putin as a false idol won a Gold Award in the Graphis Poster 2024 Awards. Created in response to Russia's invasion of Ukraine, the design features a golden bust of Putin against a red backdrop with "FALSE" written in both Russian and English. The poster was printed and displayed in Kyiv, and a limited-edition screen print raised funds for Ukrainian humanitarian aid.

After NPR's Mara Liasson commented on minority rule in the United States, I wanted to investigate the numbers behind Supreme Court appointments. What I found about presidential popular votes and Senate confirmations was striking enough that I needed to visualize it.

After decades away from print newspapers, I rediscovered the tactile joy of reading the San Francisco Chronicle over breakfast. The crisp pages, inky scent, and familiar sections brought back memories of Sunday mornings in North Beach cafes—reminding me that sometimes the medium truly is part of the message.

Drawing from my time at Apple and insights from Ken Kocienda's 'Creative Selection,' I share how Steve Jobs shaped Apple's legendary design process through relentless exploration and refinement. From creating hundreds of packaging mockups to weekly design reviews in the mysterious Diplomacy room, this is an insider's look at how Apple's obsession with quality came to life under Steve's ultimate creative direction.

I was feeling emotionally off today and I wasn’t quite sure until I realized that the events of January 6, 2021 deeply affected me as a patriotic American. At the time, I thought it was the culmination—the last act of a power-hungry, extremist wing of our country. Donald Trump and his deliberate peddlers of lies and misinformation had incubated and unleashed this insurrectionist mob against the Capitol, against the United States. But I was wrong.

As a design hiring manager, I've seen what works and what doesn't in product design interviews. From nailing the screening call to acing design challenges, here's my insider perspective on how to present yourself effectively throughout the interview process.

Your portfolio is often a hiring manager's first real look at your work. Learn how to create a compelling portfolio website that showcases your best projects through clear, focused case studies—while avoiding common pitfalls that can turn recruiters away.