Posts tagged with “Design

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The Story Before the Story

January 17, 2025  •  3 min read
James Poniewozik, writing for The New York Times: > Whether they work in sand or spores, heavy-handed metaphor is the true material of choice for all these opening titles. The series are different in genres and tone. But all of them seem to have collectively decided that the best way to convey the sense of epic event TV is with an overture of shape-shifting, literal-minded screen-saver art. His point is that a recent trend in "prestige TV" main titles is to use particle effects…
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We’re All Publishers

January 5, 2025  •  2 min read
I’ve had Matthew Butterick’s _Practical Typography_ website/ebook bookmarked since I discovered it over ten years ago. It’s making the rounds again, and I think it’s a good reminder that we are all “professional writers” as he describes…
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Design’s Purpose Remains Constant

December 28, 2024  •  12 min readA stylized digital illustration of a person reclining in an Eames lounge chair and ottoman, rendered in a neon-noir style with deep blues and bright coral red accents. The person is shown in profile, wearing glasses and holding what appears to be a device or notebook. The scene includes abstract geometric lines cutting across the composition and a potted plant in the background. The lighting creates dramatic shadows and highlights, giving the illustration a modern, cyberpunk aesthetic.
Scary words for the UX profession: “Digital systems, not people, will do much of the craft of (screen-level) interaction design.” But here’s the truth—this isn’t the first time we’ve faced a shift like this. Just as we adapted from print to digital, and from CD-ROMs to the web, designers will evolve again. The tools may change, but the purpose of design remains constant. And that’s what makes our craft enduring.
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A Jaguar Meow

November 24, 2024  •  5 min readVibrant artistic composition featuring diverse models in striking, colorful fashion. The central figure is dressed in an elaborate orange-red gown, surrounded by models in bold outfits of pink, red, yellow, and orange tones. The background transitions between shades of orange and pink, with the word ‘JAGUAR’ displayed prominently in the center.
Jaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.
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How I Built and Launched an AI-Powered App

November 11, 2024  •  10 min readGriffin AI logo
Building an AI-powered brand strategy app taught me valuable lessons about product development, market validation, and the challenges of launching a product. Here's what I learned from my journey with Griffin AI—from ideation to eventual shutdown.
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What Is Brand Strategy and Why Is It So Powerful

February 5, 2024  •  8 min readWhat is brand strategy and why is it so powerful
Brand strategy isn't just about logos and color palettes—it's about finding the sweet spot between what your audience wants and what makes your brand unique. When you nail this intersection, you create something truly magical: an emotional connection that transforms casual customers into devoted fans. Let me show you how it works.
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Why Is Brand Strategy Important

January 15, 2024  •  6 min readWhy is brand strategy important
Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.
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I Read the Newspaper Today, Oh Boy!

February 18, 2022  •  3 min readNewspaper
After decades away from print newspapers, I rediscovered the tactile joy of reading the San Francisco Chronicle over breakfast. The crisp pages, inky scent, and familiar sections brought back memories of Sunday mornings in North Beach cafes—reminding me that sometimes the medium truly is part of the message.
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The Apple Design Process

January 19, 2022  •  6 min readCreative Selection book with Roger Wong's Apple badge
Drawing from my time at Apple and insights from Ken Kocienda's 'Creative Selection,' I share how Steve Jobs shaped Apple's legendary design process through relentless exploration and refinement. From creating hundreds of packaging mockups to weekly design reviews in the mysterious Diplomacy room, this is an insider's look at how Apple's obsession with quality came to life under Steve's ultimate creative direction.
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Representation Is Powerful

June 13, 2020  •  2 min readWhere are the Black Designers
As a design student in the 1990s, I never questioned why all our celebrated design heroes were white men. Today, with Black designers making up only 3% of the industry, it's time to examine how we teach design history and create meaningful representation in our field.