FEED 2009 has now been released and I feel privileged to have been a part of this one. If you haven't already checked it out, please do so. The report and findings are very compelling and eye-opening. I wanted to share a little bit about the process we went through in designing the new report.
In the age of digital and social media, and in the age of realtime marketing, what matters more? The big idea or the smaller idea and execution?
Fellow Razorfisher and social media guru Shiv Singh asks, in the age of social media, do big ideas matter less? Truth be told, I've been thinking about how to craft my reaction to this since I first read a similar tweet from Michael Lebowitz, CEO of Big Spaceship…
Customer and user experience is not always about the website, the phone call, or person-to-person interaction in a store. It can also come through the form of packaging.
While sites like crowdSPRING represent the problematic side of creative crowdsourcing—asking designers to work for free—there are ethical ways to harness collective creativity. Through examples like Weezer's collaborative songwriting and Intel's Mass Animation project, I explore how voluntary participation and fair compensation can make crowdsourced creativity work.
As a designer, I can't help but notice typography everywhere I go—from fancy restaurant menus to local café signage. One particular typographical detail drives me especially crazy, and it's a perfect example of how modern technology has both democratized and potentially diminished the craft of professional design.
Yesterday the design and advertising community was abuzz over the leaked presentation deck for the new Pepsi logo by the Arnell Group. Yes it is absolutely a work of pure horseshit. But, I was reminded of the decks that my colleagues and I create every day and how somebody's horseshit may be someone else's chocolate cake.