Posts tagged with “Industry Insights”

As a tech industry observer, I've long been frustrated by mainstream media's misrepresentation of technology issues. The New York Times' recent coverage of Apple's App Store policies demonstrates this problem perfectly - from misunderstanding MDM technology to making flawed monopoly arguments, their reporting shows a fundamental lack of technical understanding while sending mixed messages about platform responsibility.

Apple's recent advertising campaigns "Your Verse" and "Powerful" aren't just commercials—they're rallying cries for the faithful. As a long-time Apple fan and former employee, I see these ads following in the footsteps of the legendary "Think Different" campaign, serving to inspire existing users rather than convert new ones.

As tablets and smartphones become our primary computing devices, the line between work and personal life continues to blur. For designers and marketers, ignoring this shift toward mobile-first content consumption isn't just shortsighted—it's potentially fatal.

_The New York Times_ recently published an article about how apps and web services are enabling consumers to customize how they read their online content. From apps like Flipboard and Pulse to services like Readability and Instapaper, users are increasingly demanding to consume content whenever, wherever and however they want.

"1000+" should be a familiar number for Google Reader users. My RSS feeds have been neglected in past months. Emails from AdAge.com, Creativity-Online, and links from friends go unread and unclicked. I've just been running 100 miles per hour at work. This is not to slam my current employer (because I truly like working here), but more of an observation.

There's been a lot of chatter in recent weeks about how so-called "digital" agencies are or are not ready to be the lead for a campaign. But I think the question is a little off.

In the age of digital and social media, and in the age of realtime marketing, what matters more? The big idea or the smaller idea and execution?

Fellow Razorfisher and social media guru Shiv Singh asks, in the age of social media, do big ideas matter less? Truth be told, I've been thinking about how to craft my reaction to this since I first read a similar tweet from Michael Lebowitz, CEO of Big Spaceship…

While sites like crowdSPRING represent the problematic side of creative crowdsourcing—asking designers to work for free—there are ethical ways to harness collective creativity. Through examples like Weezer's collaborative songwriting and Intel's Mass Animation project, I explore how voluntary participation and fair compensation can make crowdsourced creativity work.

Yesterday the design and advertising community was abuzz over the leaked presentation deck for the new Pepsi logo by the Arnell Group. Yes it is absolutely a work of pure horseshit. But, I was reminded of the decks that my colleagues and I create every day and how somebody's horseshit may be someone else's chocolate cake.