Do Big Ideas Still Matter? Yes.
July 21, 2009 • 3 min read
In the age of digital and social media, and in the age of realtime marketing, what matters more? The big idea or the smaller idea and execution?
Posts tagged with “Industry Insights”
Concept != Layout
July 13, 2009 • 2 min readFellow Razorfisher and social media guru Shiv Singh asks, in the age of social media, do big ideas matter less? Truth be told, I've been thinking about how to craft my reaction to this since I first read a similar tweet from Michael Lebowitz, CEO of Big Spaceship…
Creation with a Crowd
April 18, 2009 • 4 min readWhile sites like crowdSPRING represent the problematic side of creative crowdsourcing—asking designers to work for free—there are ethical ways to harness collective creativity. Through examples like Weezer's collaborative songwriting and Intel's Mass Animation project, I explore how voluntary participation and fair compensation can make crowdsourced creativity work.
Sell the Horseshit
February 12, 2009 • 2 min readYesterday the design and advertising community was abuzz over the leaked presentation deck for the new Pepsi logo by the Arnell Group. Yes it is absolutely a work of pure horseshit. But, I was reminded of the decks that my colleagues and I create every day and how somebody's horseshit may be someone else's chocolate cake.