Re-platforming my website from WordPress to React seemed daunting for a non-developer like me. Yet, with AI tools like Cursor, I managed to navigate the complexities of modern web development. This article shares my journey and insights for others venturing into AI-assisted coding.
Brand strategy isn't just about logos and color palettes—it's about finding the sweet spot between what your audience wants and what makes your brand unique. When you nail this intersection, you create something truly magical: an emotional connection that transforms casual customers into devoted fans. Let me show you how it works.
Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.
Drawing from my time at Apple and insights from Ken Kocienda's 'Creative Selection,' I share how Steve Jobs shaped Apple's legendary design process through relentless exploration and refinement. From creating hundreds of packaging mockups to weekly design reviews in the mysterious Diplomacy room, this is an insider's look at how Apple's obsession with quality came to life under Steve's ultimate creative direction.
How I transformed raw data about car-buying patterns into an elegant, circular infographic that tells a compelling story. Starting with a simple Excel chart, I created a sophisticated visualization that reveals the best times to buy a car—by day, month, and vehicle type.
When tasked with creating an infographic about exotic car company ownership, what started as a simple timeline evolved into something much more ambitious. Through deep research into automotive history and exploration of various visualization techniques, I developed a detailed 24" x 36" radial timeline poster that tells the complex story of luxury automotive brands and their changing corporate parents over the past century.
FEED 2009 has now been released and I feel privileged to have been a part of this one. If you haven't already checked it out, please do so. The report and findings are very compelling and eye-opening. I wanted to share a little bit about the process we went through in designing the new report.
As a designer, I can't help but notice typography everywhere I go—from fancy restaurant menus to local café signage. One particular typographical detail drives me especially crazy, and it's a perfect example of how modern technology has both democratized and potentially diminished the craft of professional design.