As a certified Star Wars geek, I love this TED talk from ILM’s Rob Bedrow. For the uninitiated, Industrial Light & Magic, or ILM, is the company that George Lucas founded to make all the special effects for the original and subsequent Star Wars films. The firm has been an award-winning pioneer in special and visual effects, responsible for the dinosaurs in Jurassic Park, the liquid metal T-1000 in Terminator 2: Judgement Day, and the de-aging of Harrison Ford in Indiana Jones and the Dial of Destiny.
The point Bedrow makes is simple: ILM creates technology in service of the storyteller, or creative.
I believe that we’re designed to be creative beings. It's one of the most important things about us. That’s one of the reasons we appreciate and we just love it when we see technology and creativity working together. We see this on the motion control on the original “Star Wars” or on “Jurassic Park” with the CG dinosaurs for the first time. I think we just love it when we see creativity in action like this. Tech and creative working together. If we fast forward to 2020, we can see the latest real-time virtual production techniques. This was another creative innovation driven by a filmmaker. In this case, it’s Jon Favreau, and he had a vision for a giant Disney+ “Star Wars” series.
He later goes on to show a short film test made be a lone artist at ILM using an internal AI tool. It’s never-before-seen creatures that could exist in the Star Wars universe. I mean, for now they look like randomized versions of Earth animals and insects, but if you squint, you can see where the technology is headed.
Bedrow goes on…
Now the tech companies on their own, they don’t have the whole picture, right? They’re looking at a lot of different opportunities. We’re thinking about it from a filmmaking perspective. And storytellers, we need better artist-focused tools. Text prompts alone, they’re not great ways to make a movie. And it gets us excited to think about that future where we are going to be able to give artists these kinds of tools.
Again, artists—or designers, or even more broadly, professionals—need fine-grained control to adjust the output of AI.
Watch the whole thing. Instead of a doom and gloom take on AI, it’s an uplifting one that shows us what’s possible.
Star Wars Changed Visual Effects — AI Is Doing It Again
Jedi master of visual effects Rob Bredow, known for his work at Industrial Light & Magic and Lucasfilm, takes us on a cinematic journey through the evolution of visual effects, with behind-the-scenes stories from the making of fan favorites like “Jurassic Park,” “Star Wars,” “Indiana Jones” and more. He shares how artist-driven innovation continues to blend old and new technology, offering hope that AI won’t replace creatives but instead will empower artists to create new, mind-blowing wonders for the big screen. (Recorded at TED2025 on April 8, 2025)