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I became an associate creative director (ACD) in 2005, ten years after I started working professionally. I was hired by the digital agency Organic into that role. I remembered struggling mightily with trusting my team to do the work. In my previous job as an art director, I hated it when my ACD or CD would go into my files after I’d gone home and just redo stuff. I didn’t do that, but it was very difficult to fight the urge or to avoid designing my own direction. (I failed on the latter.) That’s an intrinsic problem.

Sometimes, the issue is extrinsic, especially when you’re promoted into a leadership role from being an individual contributor (IC). The transition is a struggle. You get promoted because you were great at the work, and then the organization keeps pulling you back to do the work instead of leading at the level your new role demands.

Sabina Nawaz, writing for Harvard Business Review, explains why promotions grant potential but not always permission:

Research shows many midlevel and senior leaders still spend a disproportionate amount of time on tactical work rather than enterprise leadership. In my coaching work with senior leaders, I’ve found that while promotions provide the potential to lead strategically, they don’t always grant permission to do so. To gain that, you must do the hidden (and harder) work of redefining how you think, behave, and interact within the system.

That phrase, “potential but not permission,” is the whole problem in four words. You have the title, but the org’s muscle memory keeps treating you like your old self.

Nawaz identifies a common culprit: bosses who can’t let go of their former role:

Because the SVP had personally run my client’s division for years, he struggled to let go of intervening in the VP’s work. Six months into the transition, the SVP was still reviewing every decision, overriding calls, and re-engaging in tactical discussions he no longer needed to oversee. While he explained his involvement as giving feedback and advice, he was “overhelping,” a seemingly benign act that research suggests can ultimately erode trust, autonomy, and performance.

I’ve watched this pattern derail design organizations. A new creative director gets promoted, but the VP who used to hold that role keeps jumping into design reviews, redlining layouts, second-guessing type choices. The CD never develops their own judgment because their boss never leaves the room.

Nawaz’s advice for breaking the cycle is direct:

Take a quick glance at your calendar and ask yourself if it still reflects the activities, information flow, and ownership items of your prior role. Just as you need your boss to step back to empower you, you must redesign where you spend your time and which decisions to let your team fully own.

Your calendar doesn’t lie. If it’s packed with the same meetings you attended before your promotion, you haven’t actually made the transition. You’ve just added a new title to your old job.

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