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From Craft to Curation: Design Leadership in the Age of AI

March 24, 2025  •  12 min readCloseup of a man with glasses, with code being reflected in the glasses
As AI tools reshape our creative industries, a profound skill inversion is taking place. The fundamentals of design—once defined by technical mastery of tools like Figma and Photoshop—are being upended as artificial intelligence demonstrates remarkable prowess in execution. When AI can generate functional interfaces in minutes and 95% of startup code is AI-written, the designer's value is rapidly shifting from pixel-perfect production to something more essential: the human capacity for vision, judgment, and taste. Welcome to the era where curation trumps craft, and where leading with intent becomes the true differentiator in an increasingly automated creative landscape.
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Your Outie Has Both Zaz and Pep: Building YourOutie.is with AI

March 16, 2025  •  8 min readA screenshot of the YourOutie.is website showing the Lumon logo at the top with the title "Outie Query System Interface (OQSI)" beneath it. The interface has a minimalist white card on a blue background with small digital patterns. The card contains text that reads "Describe your Innie to learn about your Outie" and a black "Get Started" button. The design mimics the retro-corporate aesthetic of the TV show Severance.
A tall man with curly, graying hair and a bushy mustache sits across from a woman with a very slight smile in a dimly lit room. There's pleasant, calming music playing. He's eager with anticipation to learn about his Outie. This is the premise of the show _Severance_ on Apple TV+, and it inspired me to create YourOutie.is—a wellness fact generator that took me from concept to launch in just four-and-a-half days. With the help of AI tools like Claude and Cursor, I built a nostalgic, HyperCard-esque experience that would make Lumon Industries proud. Here's how it happened.
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When the Music Stopped: Inside the Sonos App Disaster

February 20, 2025  •  17 min readA cut-up Sonos speaker against a backdrop of cassette tapes
In January 2025, Sonos CEO Patrick Spence was fired after a disastrous app redesign wiped nearly $500 million from the company's market value. But calling it just a "redesign" misses the deeper story of how a beloved audio company lost its way. Through conversations with multiple former employees who worked directly on the project, I discovered that what happened at Sonos wasn't simply a botched app update—it was the culmination of strategic missteps, organizational dysfunction, and forgotten values that had been building for years.
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The New FOX Sports Scorebug

February 11, 2025  •  2 min read
I was sitting on a barstool next to my wife in a packed restaurant in Little Italy. We were the lone Kansas City Chiefs supporters in a nest full of hipster Philadelphia Eagles fans. After Jon Batiste finished his fantastic rendition of the national anthem, and the teams took the field for kickoff, I noticed something. The scorebug—the broadcast industry’s term for the lower-third or chyron graphic at the bottom of the screen—was different, and in a good way. (Continued)
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A Complete Obsession

February 9, 2025  •  3 min readStill from _The Brutalist_. An architect, holding a blueprint, is at the center of a group of people.
My wife and I are big movie lovers. Every year, between January and March, we race to see all the Oscar-nominated films. We watched _A Complete Unknown_ last night and _The Brutalist_ a couple of weeks ago. The latter far outshines the former as a movie, but both share a common theme: the creative obsession. …
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Trump 2.0 Unleashed

February 2, 2025  •  6 min readA stylized upside-down American flag overlaid with a faded, high-contrast portrait of Donald Trump displaying an angry expression. The image has a stark, glitch-art aesthetic with digital distortion effects.
For my mental health, I've been purposely avoiding the news since the 2024 presidential election. But as I slowly dip my toe back into the news cycle through occasional glimpses of headlines and social media, I'm struck by the disturbing parallels between Trump's first two weeks in office and Hitler's systematic dismantling of German democracy in 1933.
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Chickens to Chatbots: Web Design’s Next Evolution

January 25, 2025  •  8 min readSurreal scene of a robotic chicken standing in the center of a dimly lit living room with retro furnishings, including leather couches and an old CRT television emitting a bright blue glow.
Remember the Subservient Chicken? That quirky Burger King website where you could type commands to make a guy in a chicken suit do stuff? Two decades later, we're still typing commands into boxes—but now we're talking to AI. As designers grapple with a web increasingly built for machines rather than humans, we're facing a familiar challenge: how to create delightful experiences within new technical constraints. From Flash microsites to AI-readable interfaces, web design is evolving once again.
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Economics of Web Dev Are Changing

January 22, 2025  •  3 min read
I love this essay from Baldur Bjarnason, maybe because his stream of consciousness style is so similar to my own. He compares the rapidly changing economics of web and software development to the film, TV, and publishing industries. Before we get to web dev, let's look at the film industry, as disrupted by streaming…
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The Great Office Reset

January 19, 2025  •  14 min readA winter panoramic view from what appears to be a train window, showing a snowy landscape with bare deciduous trees and evergreens against a gray sky. The image has a moody, blue-gray tone and is divided into sections, suggesting movement or multiple shots stitched together.
After spending four frigid days in Toronto with my design team, I've been thinking about what makes in-person collaboration truly valuable—and what doesn't. While tech companies debate return-to-office mandates, I found myself in a conference room with three designers and a whiteboard, tackling a pressing feature deadline. What emerged wasn't just a solution to our immediate challenge, but a deeper understanding of when being together matters and when it doesn't.
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The Story Before the Story

January 17, 2025  •  3 min read
James Poniewozik, writing for The New York Times: > Whether they work in sand or spores, heavy-handed metaphor is the true material of choice for all these opening titles. The series are different in genres and tone. But all of them seem to have collectively decided that the best way to convey the sense of epic event TV is with an overture of shape-shifting, literal-minded screen-saver art. His point is that a recent trend in "prestige TV" main titles is to use particle effects…