Jaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.
Building an AI-powered brand strategy app taught me valuable lessons about product development, market validation, and the challenges of launching a product. Here's what I learned from my journey with Griffin AI—from ideation to eventual shutdown.
Re-platforming my website from WordPress to React seemed daunting for a non-developer like me. Yet, with AI tools like Cursor, I managed to navigate the complexities of modern web development. This article shares my journey and insights for others venturing into AI-assisted coding.
Under immense pressure, under the highest of expectations, Kamala Harris outperformed in her acceptance speech at the DNC, delivering way beyond what anyone anticipated. Her biography is what makes her relatable. It illustrates her values. And her story is the American story.
After resisting the initial urge to buy an Apple Vision Pro, I finally gave in to curiosity and purchased one. As someone who has designed VR experiences, I was impressed by the device's technological achievements.
Brand strategy isn't just about logos and color palettes—it's about finding the sweet spot between what your audience wants and what makes your brand unique. When you nail this intersection, you create something truly magical: an emotional connection that transforms casual customers into devoted fans. Let me show you how it works.
Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.
As a former VR startup founder who tried to revolutionize real estate tours in the mid-2010s, I've seen the challenges of virtual reality firsthand. When Apple unveiled their Vision Pro headset, it felt like a pivotal moment for the technology I once bet my career on. Here's my perspective on how Apple is tackling VR's biggest hurdles.
Donald Trump's rallies draw thousands of devoted followers who wait hours to see him speak, creating an almost religious fervor among his base. This cult-like devotion inspired me to design a poster depicting him as a false idol.
My poster depicting Vladimir Putin as a false idol won a Gold Award in the Graphis Poster 2024 Awards. Created in response to Russia's invasion of Ukraine, the design features a golden bust of Putin against a red backdrop with "FALSE" written in both Russian and English. The poster was printed and displayed in Kyiv, and a limited-edition screen print raised funds for Ukrainian humanitarian aid.