Sarah Gibbons and Huei-Hsin Wang, writing for Nielsen Norman Group:

What looks like “skipping the process” is just compressing it — running faster through the stages and using experience as a guide. […] What gets called “intuition” is really process, compressed and internalized through years of doing the work. The intuition designers trust was built by the very process they dismiss.

Gibbons and Wang on what comes after you stop pretending you’re not using one:

The real skill in modern design is not the ability to abandon process — it’s process literacy: picking the right approach and tool for the problem. Know which process fits the job and understand the risks of not following it. Better yet, don’t claim you’re not using a process if you’re just applying it differently.

The article responds directly to Anthropic’s Jenny Wen’s interview. Wen’s advice works because she’s a senior designer inside a well-resourced AI company with strong design culture. But we only hear about the wins. The solution-first prototypes that went nowhere, the features that shipped and saw no adoption, don’t make it into any public interviews. Most teams don’t have Wen’s conditions. And even inside teams that do, the advice assumes seniority. Junior designers haven’t accumulated the experience that make compression possible. They’re being told to skip a step they haven’t taken yet.