I love this wonderfully written piece by Julie Zhou exploring the Ghiblification of everything. On how we feel about a month later:
The second watching never commands the same awe as the first. The 20th bite doesn’t dance on the tongue as exquisitely. And the 200th anime portrait certainly no longer impresses the way it once did.
The sad truth is that oversaturation strangles quality. Nothing too easy can truly be tasteful.
She goes on to make a point that Studio Ghibli’s quality is beyond style—it’s of narrative and imagination.
AI-generated images in the “Ghibli style” may borrow its surface features but they don’t capture the soul of what makes Studio Ghibli exceptional in quality. They lack the narrative depth, the handcrafted devotion, and the cultural resonance.
Like a celebrity impersonator, the ChatGPT images borrow from the cache of the original. But sadly, hollowly, it’s not the same. What made the original shimmer is lost in translation.
And rather than going down the AI-is-enshitification conversation, Zhou pivots a little, focusing on the technological quality and the benefits it brings.
…ChatGPT could offer a flavor of magic that Studio Ghibli could never achieve, the magic of personalization.
…
The quality of Ghibli-fication is the quality of the new image model itself, one that could produce so convincing an on-the-fly facsimile of a photograph in a particular style that it created a "moment" in public consciousness. ChatGPT 4o beat out a number of other image foundational models for this prize.

The AI Quality Coup
What exactly is "great" work now?