I knew instantly that the brand identity was paying homage to Eadweard Muybridge’s famous photographic studies of a galloping horse. It’s a logo for an AI video company.
The whole case study from Jody Hudson-Powell and Luke Powell of Pentagram is great.
Visuals of the DayI was visiting a customer of ours in Denver this week. They're an HVAC contractor and we were camped out in one of their conference rooms where they teach their service technicians. On the walls, among posters of air conditioning diagrams were a couple of safety posters. At first glance they look like they're from the 1950s and ’60s, but upon closer inspection, they're from 2016! The only credit I can find on the internet is the copywriter, John Wrend.
LinkedLogos are no longer the sole defining element of a brand, as dynamic branding, AI personalization, and social media dominance challenge their relevance. While still valuable as anchors of identity, logos must evolve into adaptable, integrated tools to thrive in today’s fluid and experience-driven branding landscape.