Sara Paul writing for NN/g:
The core principles of UX and product design remain unchanged, and AI amplifies their importance in many ways. To stay indispensable, designers must evolve: adapt to new workflows, deepen their judgment, and double down on the uniquely human skills that AI can’t replace.
They spoke with seven UX practitioners to get their take on AI and the design profession.
There is a growing misconception that AI tools can take over design, engineering, and strategy. However, designers offer more than interaction and visual-design skills. They offer judgment, built on expertise that AI cannot replicate.
Our panelists return to a consistent message: across every tech hype cycle, from responsive design to AI, the value of design hasn’t changed. Good design goes deeper than visuals; it requires critical thinking, empathy, and a deep understanding of user needs.