In my most recent post, I called out our design profession, for our part in developing these addictive products. Jeffrey Inscho, brings it back up to the tech industry at large and observes they’re actually publishers:

The executives at these companies will tell you they’re neutral platforms, that they don’t choose what content gets seen. This is a lie. Every algorithmic recommendation is an editorial decision. When YouTube’s algorithm suggests increasingly extreme political content to keep someone watching, that’s editorial. When Facebook’s algorithm amplifies posts that generate angry reactions, that’s editorial. When Twitter’s trending algorithms surface conspiracy theories, that’s editorial.

They are publishers. They have always been publishers. They just don’t want the responsibility that comes with being publishers.

His point is that if these social media platforms are sorting and promoting posts, it’s an editorial approach and they should be treated like newspapers. “It’s like a newspaper publisher claiming they’re not responsible for what appears on their front page because they didn’t write the articles themselves.”

The answer, Inscho argues, is regulation of the algorithms.