Hey designer, how are you? What is distracting you? Who are you having trouble working with?
Those are a couple of the questions designer Nikita Samutin and UX researcher Elizaveta Demchenko asked 340 product designers in a survey and in 10 interviews. They published their findings in a report called “State of Product Design: An Honest Conversation About the Profession.”
When I look at the calendars of the designers on my team, I see loads of meetings scheduled. So it’s no surprise to me that 64% of respondents said that switching between tasks distracted them. “Multitasking and unpredictable communication are among the main causes of distraction and stress for product designers,” the researchers wrote.
The most interesting to me, are the results in the section, “How Designers See Their Role.” Sixty-percent of respondents want to develop leadership skills and 47% want to improve presenting ideas.
For many, “leadership” doesn’t mean managing people—it means scaling influence: shaping strategy, persuading stakeholders, and leading high-impact projects. In other words, having a stronger voice in what gets built and why.
It’s telling because I don’t see pixel-pushing in the responses. And that’s a good thing in the age of AI.
Speaking of which, 77% of designers aren’t afraid that AI may replace them. “Nearly half of respondents (49%) say AI has already influenced their work, and many are actively integrating new tools into their processes. This reflects the state of things in early 2025.”
I’m sure that number would be bigger if the survey were conducted today.


