Figma Takes a Big Swing
Last week, Figma held their annual user conference Config in San Francisco. Since its inception in 2020, it has become a significant UX conference that covers more than just Figma’s products and community. While I’ve not yet had the privilege of attending in person, I do try to catch the livestreams or videos afterwards.
Nearly 17 months after Adobe and Figma announced the termination of their merger talks, Figma flexed their muscle—fueld by the $1 billion breakup fee, I’m sure—by announcing four new products. They are Figma Draw, Make, Sites, and Buzz.
- Draw: It’s a new mode within Figma Design that reveals additional vector drawing features.
- Make: This is Figma’s answer to Lovable and the other prompt-to-code generators.
- Sites: Finally, you can design and publish websites from Figma, hosted on their infrastructure.
- Buzz: Pass off assets to clients and marketing teams and they can perform lightweight and controlled edits in Buzz.
With these four new products, Figma is really growing up and becoming more than a two-and-half-product company, and is building their own creative suite, if you will. Thus taking a big swing at Adobe.