This is gorgeous work from Collins in their rebrand for Muse Group, developers of music apps like Ultimate Guitar, MuseScore, Audacity, and MuseClass. Paul Moore, writing in It’s Nice That:
One of the issues, [chief creative officer] Nick [Ace] argues, in the design industry is a fixation on branding tech as “software from the future”, relying on literal representations from the 1980s that have created dull and homogeneous visuals that shy away from the timelessness of creativity. “Instead of showcasing technical specs or outlandish interfaces, we centered the brand around the raw experience of musical creation, itself,” says Nick. “Rather than depicting the tools, we visualized the outcomes—the resonance, the harmony, the creative breakthrough that happens when technical barriers disappear.”
Collins rebrand for Muse Group channels the invisible phenomena of experiencing music
Geometric abstraction, dynamic compositions and a distillation of musical feeling sets Collins new project apart from other software brands.