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Miquad Jaffer, a product leader at OpenAI shares his 4D method on how to build AI products that users want. In summary, it’s…

  • Discover: Find and prioritize real user pain points and friction in daily workflows.
  • Design: Make AI features invisible and trustworthy, fitting naturally into users’ existing habits.
  • Develop: Build AI systematically, with robust evaluation and clear plans for failures or edge cases.
  • Deploy: Treat each first use like a product launch, ensuring instant value and building user trust quickly.

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