This post has been swimming in my head since I read it. Elena Verna, who joined Lovable just over a month ago to lead marketing and growth, writing in her newsletter, observes that everyone at the company is an AI-native employee. “An AI-native employee isn’t someone who ‘uses AI.’ It’s someone who defaults to AI,” she says.
On how they ship product:
Here, when someone wants to build something (anything) - from internal tools, to marketing pages, to writing production code - they turn to AI and... build it. That’s it.
No headcount asks. No project briefs. No handoffs. Just action.
At Lovable, we’re mostly building with… Lovable. Our Shipped site is built on Lovable. I’m wrapping hackathon sponsorship intake form in Lovable as we speak. Internal tools like credit giveaways and influencer management? Also Lovable (soon to be shared in our community projects so ya’ll can remix them too). On top of that, engineering is using AI extensively to ship code fast (we don’t even really have Product Managers, so our engineers act as them).
I’ve been hearing about more and more companies operating this way. Crazy time to be alive.
More on this topic in a future long-form post.