In a heady, intelligent, and fascinating interview with Sarah Jeong from The Verge, Cory Doctorow—the famed internet activist—talks about how platforms have gotten worse over the years. Using Meta (Facebook) as an example, Doctorow explains their decline over time through a multi-stage process. Initially, it attracted users by promising not to spy on them and by showing them content from their friends, leveraging the difficulty of getting friends to switch platforms. Subsequently, Meta compromised user privacy by providing advertisers with surveillance data (aka ad tracking) and offered publishers traffic funnels, locking in business customers before ultimately degrading the experience for all users by filling feeds with paid content and pivoting to less desirable ventures like the Metaverse.

And publishers, [to get visibility on the platform,] they have to put the full text of their articles on Facebook now and no links back to their website.

Otherwise, they won’t be shown to anyone, much less their subscribers, and they’re now fully substitutive, right? And the only way they can monetize that is with Facebook’s rigged ad market and users find that the amount of stuff that they ask to see in their feed is dwindled to basically nothing, so that these voids can be filled with stuff people will pay to show them, and those people are getting ripped off. This is the equilibrium Mark Zuckerberg wants, right? Where all the available value has been withdrawn. But he has to contend with the fact that this is a very brittle equilibrium. The difference between, “I hate Facebook, but I can’t seem to stop using it,” and “I hate Facebook and I’m not going to use it anymore,” is so brittle that if you get a live stream mass shooting or a whistleblower or a privacy scandal like Cambridge Analytica, people will flee.