This piece cites my own research on the collapse of entry-level design hiring, but it goes further—arguing that AI didn’t cause the crisis. It exposed one that’s been building for over a decade.
Dolphia, writing for UX Collective:
We told designers they didn’t need technical knowledge. Then we eliminated their jobs when they couldn’t influence technical decisions. That’s not inclusion. That’s malpractice.
The diagnosis is correct. The design industry spent years telling practitioners they didn’t need to understand implementation. And now those same designers can’t evaluate AI-generated output, can’t participate in architecture discussions, can’t advocate effectively when technical decisions are being made.
Dolphia’s evidence is damning. When Figma Sites launched, it generated 210 WCAG accessibility violations on demo sites—and designers couldn’t catch it because they didn’t know what to look for:
The paradox crystalizes: tools marketed as democratization require more technical knowledge than traditional workflows, not less.
Where I’d add nuance: the answer isn’t “designers should learn to code.” It’s that designers need to understand the medium they’re designing for. There’s a difference between writing production code and understanding what code does, between implementing a database schema and knowing why data models influence user workflows.
I’ve been rebuilding my own site with AI assistance for over a year now. I can’t write JavaScript from scratch. But I understand enough about static site generation, database trade-offs, and performance constraints to make informed architectural decisions and direct AI effectively. That’s the kind of technical literacy that matters—not syntax, but systems thinking.
In “From Craft to Curation,” I argued that design value is shifting from execution to direction. Dolphia’s piece is the corollary: you can’t provide direction if you don’t understand what you’re directing.


