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The source of truth for product design is shifting from Figma to code. I’ve been making that argument from the design side. Jonny Burch is making it from the tooling side, with a sharper prediction about what replaces Figma: nothing owned by one company.

Burch on where design interfaces are headed:

As product, design and engineering collapse together, design interfaces will start to look more like dependencies in the code itself.

A mature design system already lives in code—the Figma components are a mirror, not the original. Once AI agents can read and build against that code directly, the mirror becomes optional. Burch sees this leading to a fragmented ecosystem of code-first plugins and open tools rather than a single Figma replacement. I think he’s right about the direction, if aggressive on the timeline.

On why the pressure is building:

In modern teams it’s no longer acceptable for a designer to spend 2 weeks in their mind palace creating the perfect UI.

It’s starting to happen on my own team. Engineers with AI agents are producing working features in hours. The design phase—the Figma phase—is now the slowest part of the cycle. That’s a new and uncomfortable feeling for designers who grew up in a world where engineering was always the bottleneck.

Burch on Figma’s position in all of this:

They’re suddenly the slow incumbent with the wrong tech stack and a large enterprise customer-base adding drag.

I watched the same dynamic play out when Figma displaced Sketch. The dominant tool doesn’t always adapt fast enough. Sometimes the market just routes around it.

To be sure, I don’t wish for the death of Figma. Designers are visual thinkers and that’s what makes us different than PMs and engineers. I’m sure we’ll continue to use Figma for initial UI explorations. But instead of building out 40-screen flows, we’ll quickly move into code and generate a prototype that’ll look and feel like what we’re going to ship.

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