Nicole Alexandra Michaelis, catalogs the job titles opening up as AI takes over the production work. Titles like “AI Design Consultant” (aka forward deployed designer), “Agentic UX Architect,” and “Trust Designer.”
These new titles are flashy, as she says, and I’m wary of crazy titles as I believe “designer” is a good catch-all. Michaelis seems to agree:
The “Product Designer” used to be the top of the crop, working with content designers, motion designers, UI designers, service designers, and more. But all of these titles had one thing in common: deeply strategic design thinking. While product design was often treated as the most T-shaped profile amongst designers, I always believed any (good) designer could shift in and out of skills and ways of working quickly, independent of their specific title.
The constant she identifies—deeply strategic design thinking—is the job; the titles are what we print on the business card in any given season. I’ve watched these labels multiply over the years, and the strong designers always moved between them regardless of title.
Take the Trust Designer:
The Trust Designer focuses entirely on transparency. They translate complex cryptographic or algorithmic verification into instant, split-second visual signals. They design the metadata tags, watermark indicators, and explainability mechanisms that show consumers exactly why an AI recommended a specific product or how a piece of media was verified.
The work here is genuinely needed. Translating something invisible—verification, provenance—into a split-second signal a human can trust is design at its core, not pixel-pushing. This is the part worth taking seriously, regardless of what we call the person doing it, or that it’s its own full-time job.
Michaelis again:
Ultimately, this shift is incredibly empowering for the creative community. The lesson of the AI age isn’t “learn to code or get replaced.” It is that design is moving away from the mechanics of pixel production and shifting heavily toward cognitive psychology, systems thinking, and business orchestration. And I would argue, most of us loved that part of the work most anyway.
She’s right about where the work is heading, and the only thing I’d watch is the title proliferation. The strategic judgment underneath is the same craft it’s always been, whatever we end up calling it.
