After resisting the initial urge to buy an Apple Vision Pro, I finally gave in to curiosity and purchased one. As someone who has designed VR experiences, I was impressed by the device's technological achievements.
As a former VR startup founder who tried to revolutionize real estate tours in the mid-2010s, I've seen the challenges of virtual reality firsthand. When Apple unveiled their Vision Pro headset, it felt like a pivotal moment for the technology I once bet my career on. Here's my perspective on how Apple is tackling VR's biggest hurdles.
Drawing from my time at Apple and insights from Ken Kocienda's 'Creative Selection,' I share how Steve Jobs shaped Apple's legendary design process through relentless exploration and refinement. From creating hundreds of packaging mockups to weekly design reviews in the mysterious Diplomacy room, this is an insider's look at how Apple's obsession with quality came to life under Steve's ultimate creative direction.
As a tech industry observer, I've long been frustrated by mainstream media's misrepresentation of technology issues. The New York Times' recent coverage of Apple's App Store policies demonstrates this problem perfectly - from misunderstanding MDM technology to making flawed monopoly arguments, their reporting shows a fundamental lack of technical understanding while sending mixed messages about platform responsibility.
Apple's recent advertising campaigns 'Your Verse' and 'Powerful' aren't just commercials—they're rallying cries for the faithful. As a long-time Apple fan and former employee, I see these ads following in the footsteps of the legendary 'Think Different' campaign, serving to inspire existing users rather than convert new ones.
How I spent months convincing my dad to buy me my first Mac, and the hours I logged at Computerland waiting for that day.
As tablets and smartphones become our primary computing devices, the line between work and personal life continues to blur. For designers and marketers, ignoring this shift toward mobile-first content consumption isn't just shortsighted—it's potentially fatal.
From playing with MacPaint as a seventh grader to working directly with Steve Jobs at Pixar, my journey with Apple spans decades. While Jobs was demanding and direct, his push for perfection helped shape not just my career, but the entire tech landscape.
While working at Apple, I had the unique experience of presenting the Mac OS X Panther setup animation directly to Steve Jobs. After 14 rounds of revisions, his dedication to perfection taught me an invaluable lesson: Keep going until it's right. Don't settle.
When Apple introduced the iPad in 2010, print publishers rushed to create digital editions of their magazines, hoping to recapture lost readership. But simply replicating print magazines in digital form missed the point - tablets offered new possibilities for how we consume and interact with content. As both a designer and iPad user, I saw an opportunity to rethink how we could better serve specific audiences with their content needs.