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The design blog that connects the dots others miss. Written by Roger Wong.
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I kind of expected it: a lot more ink was spilled on Liquid Glass—particularly on social media. In case you don’t remember, Liquid Glass is the new UI for all of Apple’s platforms. It was announced Monday at WWDC 2025, their annual developers conference.
The criticism is primarily around legibility and accessibility. Secondary reasons include aesthetics and power usage to animate all the bubbles.
Before I go and address the criticism, I think it would be great to break down the team’s design thinking and how Liquid Glass actually works.
Apple’s annual developer conference kicked off today with a keynote that announced:
Of course, those are the very high-level highlights.
For designers, the headline is Liquid Glass. Sebastiaan de With’s predictive post and renderings from last week were very spot-on.
The Talking Heads have released a new music video for an old song. Directed by Mike Mills—who is not only a filmmaker but also a graphic designer—and starring Saoirse Ronan, the video for the band’s first hit, “Psycho Killer” is a wonderful study on the pressures, anxieties, and joys of being a young person in today’s world. It was made to celebrate the band’s 50th anniversary.
On Instagram, the band said, “This video makes the song better- We LOVE what this video is NOT - it's not literal, creepy, bloody, physically violent or obvious.”
Tommy Geoco and team are finally out with the results of their 2024 UX Design Tools Survey.
First, two quick observations before I move on to longer ones:
I knew instantly that the brand identity was paying homage to Eadweard Muybridge’s famous photographic studies of a galloping horse. It’s a logo for an AI video company.
The whole case study from Jody Hudson-Powell and Luke Powell of Pentagram is great.
Nearly three weeks after it was introduced at Figma Config 2025, I finally got access to Figma Make. It is in beta and Figma made sure we all know. So I will say upfront that it’s a bit unfair to do an official review. However, many of the tools in my AI prompt-to-code shootout article are also in beta.
Since this review is fairly visual, I made a video as well that summarizes the points in this article pretty well.
I remember two years ago, when my CEO at the startup I worked for at the time, said that no VC investments were being made unless it had to do with AI. I thought AI was overhyped, and that the media frenzy over it couldn’t get any crazier. I was wrong.
Looking at Google Trends data, interest in AI has doubled in the last 24 months. And I don’t think it’s hit its plateau yet.
Four months into his role as interim CEO, Tom Conrad has been remarkably candid about Sonos’ catastrophic app launch. In recent interviews with WIRED and The Verge, he’s taken personal responsibility—even though he wasn’t at the helm, just on the board—acknowledged deep organizational problems, and outlined the company’s path forward.
But while Conrad is addressing more than many expected, some key details remain off-limits.
The interim CEO has been surprisingly direct about the scope of the failure. “We all feel really terrible about that,” he told WIRED, taking personal responsibility even though he was only a board member during the launch.
Last week, Figma held their annual user conference Config in San Francisco. Since its inception in 2020, it has become a significant UX conference that covers more than just Figma’s products and community. While I’ve not yet had the privilege of attending in person, I do try to catch the livestreams or videos afterwards.
Nearly 17 months after Adobe and Figma announced the termination of their merger talks, Figma flexed their muscle—fueld by the $1 billion breakup fee, I’m sure—by announcing four new products. They are Figma Draw, Make, Sites, and Buzz.
With these four new products, Figma is really growing up and becoming more than a two-and-half-product company, and is building their own creative suite, if you will. Thus taking a big swing at Adobe.
I’ve been seeing this new ad from Coinbase these past few days and love it. Made by independent agency Isle of Any, this spot has on-point animation, a banging track, and a great concept that plays with the Blue Screen of Death.
I found this one article about it from Little Black Book:
“Crypto is fundamentally updating the financial system," says Toby Treyer-Evans, co-founder of Isle of Any, speaking with LBB. "So, to us it felt like an interesting place to start for the campaign, both as a film idea and as a way to play with the viewer and send a message. When you see it on TV, in the context of other advertising, it’s deliberately arresting… and blue being Coinbase’s brand colour is just one of those lovely coming togethers.”
There has been an explosion of AI-powered prompt-to-code tools within the last year. The space began with full-on integrated development environments (IDEs) like Cursor and Windsurf. These enabled developers to use leverage AI assistants right inside their coding apps. Then came a tools like v0, Lovable, and Replit, where users could prompt screens into existence at first, and before long, entire applications.
A couple weeks ago, I decided to test out as many of these tools as I could. My aim was to find the app that would combine AI assistance, design capabilities, and the ability to use an organization’s coded design system.
While my previous essay was about the future of product design, this article will dive deep into a head-to-head between all eight apps that I tried. I recorded the screen as I did my testing, so I’ve put together a video as well, in case you didn’t want to read this.
Product design is going to change profoundly within the next 24 months. If the AI 2027 report is any indication, the capabilities of the foundational models will grow exponentially, and with them—I believe—will the abilities of design tools.
The AI foundational model capabilities will grow exponentially and AI-enabled design tools will benefit from the algorithmic advances. Sources: AI 2027 scenario & Roger Wong
The TL;DR of the report is this: companies like OpenAI have more advanced AI agent models that are building the next-generation models. Once those are built, the previous generation is tested for safety and released to the public. And the cycle continues. Currently, and for the next year or two, these companies are focusing their advanced models on creating superhuman coders. This compounds and will result in artificial general intelligence, or AGI, within the next five years.
In the 1980s and ’90s, Emigre was a prolific powerhouse. The company started out as a magazine in the mid-1980s, but quickly became a type foundry as the Mac enabled desktop publishing. As a young designer in San Francisco who started out in the ’90s, Zuzana Licko and Rudy VanderLans were local heroes (they were based across the Bay in Berkeley). From 1990–1999 they churned out 37 typefaces for a total of 157 fonts. And in that decade, they expanded their influence by getting into music, artists book publishing, and apparel. More than any other design brand, they celebrated art and artists.
Here is a page from a just-released booklet (with a free downloadable PDF) showcasing their fonts from the Nineties.
On 4/4, Marvel released a wonderful teaser poster for their upcoming movie, The Fantastic Four: First Steps. This will be the fourth iteration of the first family of comics on film. There was an unreleased Roger Corman-produced movie from 1994, with a fascinating history.
I was visiting a customer of ours in Denver this week. They're an HVAC contractor and we were camped out in one of their conference rooms where they teach their service technicians. On the walls, among posters of air conditioning diagrams were a couple of safety posters. At first glance they look like they're from the 1950s and ’60s, but upon closer inspection, they're from 2016! The only credit I can find on the internet is the copywriter, John Wrend.
Sadly, the original microsite where Grainger had these posters is gone, but I managed to track down the full set.
In a recent podcast with partners at startup incubator Y Combinator, Jared Friedman, citing statistics from a survey with their current batch of founders says, “[The] crazy thing is one quarter of the founders said that more than 95% of their code base was AI generated, which is like an insane statistic. And it’s not like we funded a bunch of non-technical founders. Like every one of these people is highly tactical, completely capable of building their own product from scratch a year ago…”
A comment they shared from founder Leo Paz reads, “I think the role of Software Engineer will transition to Product Engineer. Human taste is now more important than ever as codegen tools make everyone a 10x engineer.”
While vibe coding—the new term coined by Andrej Karpathy about coding by directing AI—is about leveraging AI for programming, it’s a window into what will happen to the software development lifecycle as a whole and how all the disciplines, including product management and design will be affected.
A tall man with curly, graying hair and a bushy mustache sits across from a woman with a very slight smile in a dimly lit room. There’s pleasant, calming music playing. He’s eager with anticipation to learn about his Outie. He’s an Innie who works on the “severed” floor at Lumon. He’s undergone a surgical procedure that splits his work self from his personal self. This is the premise of the show Severance on Apple TV+.
Ms. Casey, the therapist:
The fall of Sonos isn’t as simple as a botched app redesign. Instead, it is the cumulative result of poor strategy, hubris, and forgetting the company’s core value proposition. To recap, Sonos rolled out a new mobile app in May 2024, promising “an unprecedented streaming experience.” Instead, it was a severely handicapped app, missing core features and broke users’ systems. By January 2025, that failed launch wiped nearly $500 million from the company’s market value and cost CEO Patrick Spence his job.
What happened? Why did Sonos go backwards on accessibility? Why did the company remove features like sleep timers and queue management? Immediately after the rollout, the backlash began to snowball into a major crisis.
As a designer and longtime Sonos customer who was also affected by the terrible new app, a little piece of me died inside each time I read the word “redesign.” It was hard not to take it personally, knowing that my profession could have anything to do with how things turned out. Was it really Design’s fault?
I was sitting on a barstool next to my wife in a packed restaurant in Little Italy. We were the lone Kansas City Chiefs supporters in a nest full of hipster Philadelphia Eagles fans. After Jon Batiste finished his fantastic rendition of the national anthem, and the teams took the field for kickoff, I noticed something. The scorebug—the broadcast industry’s term for the lower-third or chyron graphic at the bottom of the screen—was different, and in a good way.
I posted about it seven minutes into the first quarter, saying I appreciated “the minimalistic lower-thirds for this Super Bowl broadcast.” It was indeed refreshing, a break from the over-the-top 3D-animated sparkling. I thought the graphics were clear and utilitarian while being exquisitely-designed. They weren’t distracting from the action. As with any good interface design, this new scorebug kept the focus on the players and the game, not itself. I also thought they were a long-delayed response to Apple’s Friday Night Baseball scorebug.
My wife and I are big movie lovers. Every year, between January and March, we race to see all the Oscar-nominated films. We watched A Complete Unknown last night and The Brutalist a couple of weeks ago. The latter far outshines the former as a movie, but both share a common theme: the creative obsession.
Timothée Chalamet, as Bob Dylan, is up at all hours writing songs. Sometimes he rushes into his apartment, stumbling over furniture, holding onto an idea in his head, hoping it won’t flitter away, and frantically writes it down. Adrien Brody, playing a visionary architect named László Tóth, paces compulsively around the construction site of his latest project, ensuring everything is built to perfection. He even admonishes and tries to fire a young worker who’s just goofing off.
There is an all-consuming something that takes over your thoughts and actions when you’re in the groove willing something to life, whether it’s a song, building, design, or program. I’ve been feeling this way lately with a side project I’ve been working on off-hours—a web application that’s been consuming my thoughts for about a week. A lot of this obsession is a tenacity around solving a problem. For me, it has been fixing bugs in code—using Cursor AI. But in the past, it has been figuring out how to combine two disparate ideas into a succinct logo, or working out a user flow. These ideas come at all hours. Often for me it’s in the shower but sometimes right before going to sleep. Sometimes my brain works on a solution while I sleep, and I wake up with a revelation about a problem that seemed insurmountable the night before. It’s exhausting and exhilarating at the same time.
For my mental health, I’ve been purposely avoiding the news since the 2024 presidential election. I mean, I haven’t been trying hard, but I’m certainly no longer the political news junkie I was leading up to November 5. However, I get exposed via two vectors: headlines in the New York Times app on my way to the Wordle and Connections, and on social media, specifically Threads and Bluesky. So, I’m not entirely oblivious.
As I slowly dip my toe into the news cycle, I have been reading and listening to a few long-form pieces. The first is the story of how Hitler destroyed the German democracy legally using the constitution in just 53 days.
Historian Timothy W. Ryback, writing for The Atlantic:
By January 1933, the fallibilities of the Weimar Republic—whose 181-article constitution framed the structures and processes for its 18 federated states—were as obvious as they were abundant. Having spent a decade in opposition politics, Hitler knew firsthand how easily an ambitious political agenda could be scuttled. He had been co-opting or crushing right-wing competitors and paralyzing legislative processes for years, and for the previous eight months, he had played obstructionist politics, helping to bring down three chancellors and twice forcing the president to dissolve the Reichstag and call for new elections. When he became chancellor himself, Hitler wanted to prevent others from doing unto him what he had done unto them.
In the early 2000s to the mid-oughts, every designer I knew wanted to be featured on the FWA, a showcase for cutting-edge web design. While many of the earlier sites were Flash-based, it’s also where I discovered the first uses of parallax, Paper.js, and Three.js. Back then, websites were meant to be explored and their interfaces discovered.
A grid of winners from The FWA in 2009. Source: Rob Ford.
One of my favorite sites of that era was Burger King’s Subservient Chicken, where users could type free text into a chat box to command a man dressed in a chicken suit. In a full circle moment that perfectly captures where we are today, we now type commands into chat boxes to tell AI what to do.
It’s 11 degrees Fahrenheit as I step off the plane at Toronto Pearson International. I’ve been up for nearly 24 hours and am about to trek through the gates toward Canadian immigration. Getting here from 73-degree San Diego was a significant challenge. What would be a quick five-hour direct flight turned into a five-hour delay, then cancelation, and then a rebook onto a red-eye through SFO. And I can’t sleep on planes. On top of that, I’ve been recovering from the flu, so my head was still very congested, and the descents from two flights were excruciating.
After going for a short secondary screening for who knows what reason—the second Canada Border Services Agency officer didn’t know either—I make my way to the UP Express train and head towards downtown Toronto. Before reaching Union Station, the train stops at the Weston and Bloor stations, picking up scarfed, ear-muffed, and shivering commuters. I disembark at Union Station, find my way to the PATH, and headed towards the CN Tower. I’m staying at the Marriott attached to the Blue Jays stadium.
Outside the station, the bitter cold slaps me across the face. Even though I am bundled with a hat, gloves, and big jacket, I still am unprepared for what feels like nine-degree weather. I roll my suitcase across the light green-salted concrete, evidence of snowfall just days earlier, with my exhaled breath puffing before me like the smoke from a coal-fired train engine.
James Poniewozik, writing for The New York Times:
Whether they work in sand or spores, heavy-handed metaphor is the true material of choice for all these opening titles. The series are different in genres and tone. But all of them seem to have collectively decided that the best way to convey the sense of epic event TV is with an overture of shape-shifting, literal-minded screen-saver art.
His point is that a recent trend in “prestige TV” main titles is to use particle effects. Particle effects—if you don’t know—are simulations in 3D software that produce, well, particles that can be affected by gravity, wind, and each other—essentially physics. Particles can be styled to look like snow, rain, smoke, fireworks, flower petals, water (yes, water is just particles; see this excellent video from Corridor Digital), or even Mordor’s orc hoards. This functionality has been in After Effects for decades in 2D but has been making its way into 3D packages like Cinema 4D and Blender. There’s a very popular program now called Houdini, which does particle systems and other simulations really well. My theory is that because particle effects are simpler to produce and workstations with GPUs are cheaper and easier to come by, these effects are simply more within reach. They certainly look expensive.
Anyhow, I love it when mainstream media covers design. It brings a necessary visibility to our profession, especially in the age of generative AI. The article is worth checking out (gift article) because Poniewozik embeds a bunch of videos within it.
Appearing on Joe Rogan’s podcast, this week, Meta CEO Mark Zuckerberg said that Apple “[hasn’t] really invented anything great in a while. Steve Jobs invented the iPhone and now they’re just kind of sitting on it 20 years later."
Let's take a look at some hard metrics, shall we?
I did a search of the USPTO site for patents filed by Apple and Meta since 2007. In that time period, Apple filed for 44,699 patents. Meta, nee Facebook, filed for 4,839, or about 10% of Apple’s inventions.
