While sites like crowdSPRING represent the problematic side of creative crowdsourcing—asking designers to work for free—there are ethical ways to harness collective creativity. Through examples like Weezer's collaborative songwriting and Intel's Mass Animation project, I explore how voluntary participation and fair compensation can make crowdsourced creativity work.
As a designer, I can't help but notice typography everywhere I go—from fancy restaurant menus to local café signage. One particular typographical detail drives me especially crazy, and it's a perfect example of how modern technology has both democratized and potentially diminished the craft of professional design.
When a leaked presentation for Pepsi's million-dollar logo redesign surfaced, it was pure horseshit—but it reminded me how we all have to sell our creative work. Sometimes the strategy follows the design, and that's when you need to get creative with your justification.