My former colleague from Organic, Christian Haas—now ECD at YouTube—has been experimenting with AI video generation recently. He’s made a trilogy of short films called AI Jobs.
Haas put together a “behind the scenes” article explaining his process. It’s fascinating and I’ll want to play with video generation myself at some point.
I started with a rough script, but that was just the beginning of a conversation. As I started generating images, I was casting my characters and scouting locations in real time. What the model produced would inspire new ideas, and I would rewrite the script on the fly. This iterative loop continued through every stage. Decisions weren't locked in; they were fluid. A discovery made during the edit could send me right back to "production" to scout a new location, cast a new character and generate a new shot. This flexibility is one of the most powerful aspects of creating with Gen AI.
It’s a wonderful observation Haas has made—the workflow enabled by gen AI allows for more creative freedom. In any creative endeavor where the production of the final thing is really involved and utilizes a significant amount of labor and materials, be it a film, commercial photography, or software, planning is a huge part. We work hard to spec out everything before a crew of a hundred shows up on set or a team of highly-paid engineers start coding. With gen AI, as shown here with Google’s Veo 3, you have more room for exploration and expression.
UPDATE: I came across this post from Rory Flynn after I published this. He uses diagrams to direct Veo 3.

Behind the Prompts — The Making of "AI Jobs"
Christian Haas created the first film with the simple goal of learning to use the tools. He didn’t know if it would yield anything worth watching but that was not the point.