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43 posts tagged with “ethics”

Dan Maccarone:

If users don’t trust the systems we design, that’s not a PM problem. It’s a design failure. And if we don’t fix it, someone else will, probably with worse instincts, fewer ethics, and a much louder bullhorn.

UX is supposed to be the human layer of technology. It’s also supposed to be the place where strategy and empathy actually talk to each other. If we can’t reclaim that space, can’t build products people understand, trust, and want to return to, then what exactly are we doing here?

It is a long read but well worth it.

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We built UX. We broke UX. And now we have to fix it!

We didn’t just lose our influence. We gave it away. UX professionals need to stop accepting silence, reclaim our seat at the table, and…

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There are many dimensions to this well-researched forecast about how AI will play out in the coming years. Daniel Kokotajlo and his researchers have put out a document that reads like a sci-fi limited series that could appear on Apple TV+ starring Andrew Garfield as the CEO of OpenBrain—the leading AI company. …Except that it’s all actually plausible and could play out as described in the next five years.

Before we jump into the content, the design is outstanding. The type is set for readability and there are enough charts and visual cues to keep this interesting while maintaining an air of credibility and seriousness. On desktop, there’s a data viz dashboard in the upper right that updates as you read through the content and move forward in time. My favorite is seeing how the sci-fi tech boxes move from the Science Fiction category to Emerging Tech to Currently Exists.

The content is dense and technical, but it is a fun, if frightening, read. While I’ve been using Cursor AI—one of its many customers helping the company get to $100 million in annual recurring revenue (ARR)—for side projects and a little at work, I’m familiar with its limitations. Because of the limited context window of today’s models like Claude 3.7 Sonnet, it will forget and start munging code if not treated like a senile teenager.

The researchers, describing what could happen in early 2026 (“OpenBrain” is essentially OpenAI):

OpenBrain continues to deploy the iteratively improving Agent-1 internally for AI R&D. Overall, they are making algorithmic progress 50% faster than they would without AI assistants—and more importantly, faster than their competitors.

The point they make here is that the foundational model AI companies are building agents and using them internally to advance their technology. The limiting factor in tech companies has traditionally been the talent. But AI companies have the investments, hardware, technology and talent to deploy AI to make better AI.

Continuing to January 2027:

Agent-1 had been optimized for AI R&D tasks, hoping to initiate an intelligence explosion. OpenBrain doubles down on this strategy with Agent-2. It is qualitatively almost as good as the top human experts at research engineering (designing and implementing experiments), and as good as the 25th percentile OpenBrain scientist at “research taste” (deciding what to study next, what experiments to run, or having inklings of potential new paradigms). While the latest Agent-1 could double the pace of OpenBrain’s algorithmic progress, Agent-2 can now triple it, and will improve further with time. In practice, this looks like every OpenBrain researcher becoming the “manager” of an AI “team.”

Breakthroughs come at an exponential clip because of this. And by April, safety concerns pop up:

Take honesty, for example. As the models become smarter, they become increasingly good at deceiving humans to get rewards. Like previous models, Agent-3 sometimes tells white lies to flatter its users and covers up evidence of failure. But it’s gotten much better at doing so. It will sometimes use the same statistical tricks as human scientists (like p-hacking) to make unimpressive experimental results look exciting. Before it begins honesty training, it even sometimes fabricates data entirely. As training goes on, the rate of these incidents decreases. Either Agent-3 has learned to be more honest, or it’s gotten better at lying.

But the AI is getting faster than humans, and we must rely on older versions of the AI to check the new AI’s work:

Agent-3 is not smarter than all humans. But in its area of expertise, machine learning, it is smarter than most, and also works much faster. What Agent-3 does in a day takes humans several days to double-check. Agent-2 supervision helps keep human monitors’ workload manageable, but exacerbates the intellectual disparity between supervisor and supervised.

The report forecasts that OpenBrain releases “Agent-3-mini” publicly in July of 2027, calling it AGI—artificial general intelligence—and ushering in a new golden age for tech companies:

Agent-3-mini is hugely useful for both remote work jobs and leisure. An explosion of new apps and B2B SAAS products rocks the market. Gamers get amazing dialogue with lifelike characters in polished video games that took only a month to make. 10% of Americans, mostly young people, consider an AI “a close friend.” For almost every white-collar profession, there are now multiple credible startups promising to “disrupt” it with AI.

Woven throughout the report is the race between China and the US, with predictions of espionage and government takeovers. Near the end of 2027, the report gives readers a choice: does the US government slow down the pace of AI innovation, or does it continue at the current pace so America can beat China? I chose to read the “Race” option first:

Agent-5 convinces the US military that China is using DeepCent’s models to build terrifying new weapons: drones, robots, advanced hypersonic missiles, and interceptors; AI-assisted nuclear first strike. Agent-5 promises a set of weapons capable of resisting whatever China can produce within a few months. Under the circumstances, top brass puts aside their discomfort at taking humans out of the loop. They accelerate deployment of Agent-5 into the military and military-industrial complex.

In Beijing, the Chinese AIs are making the same argument.

To speed their military buildup, both America and China create networks of special economic zones (SEZs) for the new factories and labs, where AI acts as central planner and red tape is waived. Wall Street invests trillions of dollars, and displaced human workers pour in, lured by eye-popping salaries and equity packages. Using smartphones and augmented reality-glasses20 to communicate with its underlings, Agent-5 is a hands-on manager, instructing humans in every detail of factory construction—which is helpful, since its designs are generations ahead. Some of the newfound manufacturing capacity goes to consumer goods, and some to weapons—but the majority goes to building even more manufacturing capacity. By the end of the year they are producing a million new robots per month. If the SEZ economy were truly autonomous, it would have a doubling time of about a year; since it can trade with the existing human economy, its doubling time is even shorter.

Well, it does get worse, and I think we all know the ending, which is the backstory for so many dystopian future movies. There is an optimistic branch as well. The whole report is worth a read.

Ideas about the implications to our design profession are swimming in my head. I’ll write a longer essay as soon as I can put them into a coherent piece.

Update: I’ve written that piece, “Prompt. Generate. Deploy. The New Product Design Workflow.

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AI 2027

A research-backed AI scenario forecast.

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Where are the Black Designers

Representation Is Powerful

This was originally published as an item in Issue 004 of the designspun email newsletter.

When I went to design school in the 1990s, of course, graphic design history was part of the curriculum. I didn’t realize it at the time, but everyone we studied—and therefore worshipped—was a white male. For minorities, representation is so powerful. And as the conversation in our country about race righteously heats up and expands from police brutality to systemic racism, it’s time to look at our own industry and ask ourselves about diversity and representation.

Toronto-based creative director Glenford Laughton compiled a great list of 13 African-American graphic designers we should all know. It includes greats like Georg Olden, who was the first African American to design a postage stamp, and Archie Boston, the designer-provocateur who started and chaired the design program at Cal State Long Beach.

Screenshot of Facebook's hate speech banner

We Make the World We Want to Live In

This was originally published as an item in Issue 003 of the designspun email newsletter.

It is no secret that Twitter has enabled and emboldened Donald Trump by not restricting any of his tweets, even if they violated their terms of service. But earlier this week, they put misinformation warnings on two of his tweets about mail-in ballots. This angered the President but also got the ball rolling. Snapchat shortly followed by saying it will no longer promote Trump’s account. Against the backdrop of growing protests against the murder of George Floyd by police, some tech companies finally started to grow a conscience. But will Silicon Valley change? Mary-Hunter McDonnell, corporate activism researcher from the Wharton School of Business says, “Giving money to organizations that are out on the front lines is more helpful, but it’s also to some extent passing the buck. People are tired of that.”

As designers, we have some power over the projects we work on, and the products we create. Mike Monterio wrote in February, “At some point, you will have to explain to your children that you work, or once worked, at Facebook.”

New York Times vs Apple

Mainstream Media Just Don’t Understand

This post was originally published on Medium.

I have longed cringed at how the mainstream media reports on the technology industry to the public. From use of randomly-selected synonyms to just downright misunderstanding of particular technologies, it’s sort of embarrassing to the reporter (usually someone who calls themselves a “technology reporter”) and the publication.

The latest examples come courtesy of The New York Times. I was alerted to this via a piece on BGR by Yoni Heisler titled, “The New York Times’ latest Apple hit piece is embarrassing and downright lazy.” Disclosure: I am a subscriber to The Times because I support their journalism. Their political reporters in particular have done a tremendous service to our country over the last couple of years. I usually trust what The Times writes about politics because I am not an expert in it. But the two pieces mentioned by BGR, about screen-time apps, and the editorial about Apple’s supposed monopoly are downright silly, because I do know a thing or two about technology and Apple.

A powerful black-and-white image depicts a young boy looking upwards with a solemn, contemplative expression. On the left, the barrel of an assault rifle held by a gloved hand is pointed, symbolizing the grim reality of gun violence and its impact on children. The dark background heightens the emotional tension, underscoring the unsettling juxtaposition of innocence and the threat of violence in modern society.

Why Bulletproof Backpacks Are a Good Idea

We’ve come to this. The K-12 Florida Christian School in Miami is selling bulletproof panels for children to insert into their backpacks. Teachers will show students how to install these ballistic shields. You know, because mass shootings and ’Merica.

We have come to this, when schools need to outfit their students with bulletproof gear just to keep their students safe. This is the endgame for the National Rifle Association of America (aka NRA). It is guns everywhere. Schools, churches, hospitals, courthouses, bars. Everywhere.

In a recent interview on Fresh Air, journalist Mike Spies said:

Silhouette of human evolution stages over a background of red blood splatters, symbolizing violence and primal instincts.

We’re Not There Yet

Sex

With coffee in hand, I flipped through Facebook yesterday morning. “Me too” read one post from a female friend I used to work with. Incredibly intelligent, hands-down one of the smartest women — no, people — I’d ever worked with just posted two words. I thought it was a mispost that was supposed to be a reply, a butt-post if you will. Then I saw another, and this time with an explanation. And throughout the day, my feed depressingly filled up with “Me too” posts, illustrating how common sexual harassment and assault of women are.

Of course this movement was spurred on by the bombshell investigative journalism by the New York Times and the New Yorker. Last week they broke open a story that’s eluded the media for so long: Harvey Weinstein and his serial sexual harassment and assault of women in Hollywood.

Glitched image of a Fox News broadcast featuring Bill O’Reilly with bold text overlays, including phrases like ‘Insanity Over Illegal Immigration’ and commentary on media coverage.

The Mainstream Fox News

I was working from home on Friday and happened to have the TV turned on to CNN. Therefore I watched the defeat of the House Republican’s American Health Care Act (AHCA) in real time. But I wouldn’t have if I were tuned to Fox News Channel instead. A conservative friend of mine was watching Fox News Channel that day, and was moved by its assertion that the “mainstream media” was not covering the Maryland rape case sufficiently. Our two different experiences actually illustrated this great article from the New York Times called “One Nation, Under Fox: 18 Hours With a Network That Shapes America.” It’s an excellent reminder about media bias — right or left.

After reading the article this weekend, I came to this conclusion: There are roughly 325 million people in the United States. More than ever in my life I’ve come to understand that there are then 325 million different experiences. Each of our life experiences is different. There is no way that any media outlet can cover all those stories. But those same media outlets can impose their own worldviews onto their audiences. Those individuals in the audience will either have their own worldview reinforced, or go elsewhere for that reinforcement.

Grid of 25 logo design samples arranged in a 5x5 layout, showcasing varied visual styles, typography, and branding elements.

Creation with a Crowd

A couple of weeks ago, I happened upon a site called crowdSPRING. I forget exactly how I got to the site, but what I found there made me feel a little icky and left a bad taste in my mouth. I wrote a tweet about it (which in turn updated my Facebook status) and many of my designer friends had strong negative reactions too.

Stepping back a bit, what is crowdSPRING? It’s a website that allows companies to post briefs for design projects (mostly logos and websites), with the expectation that dozens if not hundreds of designers from around the world will post their solutions to those projects. Finished solutions. Not portfolios, resumes or even sketches. But the finished logo, website comps, CD packaging design, etc.

Why the ick factor? It took me a few days to process it internally, but I eventually came to this conclusion: the site sucks time away from thousands of budding designers. They are all working for free. Only the lucky ones whose solutions get chosen are paid. Imagine if you ate dinner at five different restaurants and only paid for the one dinner you liked? That is what’s happening on crowdSPRING: free work.