I’m Roger Wong, a seasoned design leader and creative director of the brand and software design studio Wong.Digital. Currently leading design at BuildOps.
Latest Posts
Zuckerberg believes Apple “[hasn’t] really invented anything great in a while…”
January 11, 2025 • 3 min readAppearing on Joe Rogan's podcast, this week, Meta CEO Mark Zuckerberg said that Apple “[hasn’t] really invented anything great in a while.” He said, “Steve Jobs invented the iPhone and now they’re just kind of sitting on it 20 years later.” Let's take a look at some hard metrics, shall we?
We’re All Publishers
January 5, 2025 • 2 min readI’ve had Matthew Butterick’s _Practical Typography_ website/ebook bookmarked since I discovered it over ten years ago. It’s making the rounds again, and I think it’s a good reminder that we are all “professional writers” as he describes…
Design’s Purpose Remains Constant
December 28, 2024 • 12 min readScary words for the UX profession: “Digital systems, not people, will do much of the craft of (screen-level) interaction design.” But here’s the truth—this isn’t the first time we’ve faced a shift like this. Just as we adapted from print to digital, and from CD-ROMs to the web, designers will evolve again. The tools may change, but the purpose of design remains constant. And that’s what makes our craft enduring.
Breadth vs. Depth: Lessons from Agencies and In-House Design
December 17, 2024 • 9 min readJust as casual dating helps you figure out what you want in a relationship, working at agencies early in your design career lets you explore different styles, clients, and problems before settling down in-house. Drawing from my nearly three decades of experience on both sides, I've learned there's real value in starting broad before going deep.
A Jaguar Meow
November 24, 2024 • 5 min readJaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.
Latest Links
Active Matrix
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Ben Barry
The Typography Maestro Getting Calls From Greta Gerwig and Robert Eggers
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The New York Times
Killing the Cat
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No Mercy/No Malice