I’m Roger Wong, a seasoned design leader and creative director of the brand and software design studio Wong.Digital. Currently leading design at BuildOps.
Latest Posts
From Craft to Curation: Design Leadership in the Age of AI
March 24, 2025 • 12 min read
As AI tools reshape our creative industries, a profound skill inversion is taking place. The fundamentals of design—once defined by technical mastery of tools like Figma and Photoshop—are being upended as artificial intelligence demonstrates remarkable prowess in execution. When AI can generate functional interfaces in minutes and 95% of startup code is AI-written, the designer's value is rapidly shifting from pixel-perfect production to something more essential: the human capacity for vision, judgment, and taste. Welcome to the era where curation trumps craft, and where leading with intent becomes the true differentiator in an increasingly automated creative landscape.
Your Outie Has Both Zaz and Pep: Building YourOutie.is with AI
March 16, 2025 • 8 min read
A tall man with curly, graying hair and a bushy mustache sits across from a woman with a very slight smile in a dimly lit room. There's pleasant, calming music playing. He's eager with anticipation to learn about his Outie. This is the premise of the show _Severance_ on Apple TV+, and it inspired me to create YourOutie.is—a wellness fact generator that took me from concept to launch in just four-and-a-half days. With the help of AI tools like Claude and Cursor, I built a nostalgic, HyperCard-esque experience that would make Lumon Industries proud. Here's how it happened.
When the Music Stopped: Inside the Sonos App Disaster
February 20, 2025 • 17 min read
In January 2025, Sonos CEO Patrick Spence was fired after a disastrous app redesign wiped nearly $500 million from the company's market value. But calling it just a "redesign" misses the deeper story of how a beloved audio company lost its way. Through conversations with multiple former employees who worked directly on the project, I discovered that what happened at Sonos wasn't simply a botched app update—it was the culmination of strategic missteps, organizational dysfunction, and forgotten values that had been building for years.
The New FOX Sports Scorebug
February 11, 2025 • 2 min readI was sitting on a barstool next to my wife in a packed restaurant in Little Italy. We were the lone Kansas City Chiefs supporters in a nest full of hipster Philadelphia Eagles fans. After Jon Batiste finished his fantastic rendition of the national anthem, and the teams took the field for kickoff, I noticed something. The scorebug—the broadcast industry’s term for the lower-third or chyron graphic at the bottom of the screen—was different, and in a good way. (Continued)
A Complete Obsession
February 9, 2025 • 3 min read
My wife and I are big movie lovers. Every year, between January and March, we race to see all the Oscar-nominated films. We watched _A Complete Unknown_ last night and _The Brutalist_ a couple of weeks ago. The latter far outshines the former as a movie, but both share a common theme: the creative obsession. …
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