Hard to believe that the very first fully computer animated feature film came out 30 years ago. To say that Toy Story was groundbreaking would be an understatement. If you look at the animated feature landscape today, 100% is computer-generated.
In this re-found interview with Steve Jobs exactly a year after the movie premiered in theaters, Jobs talks about a few things, notably how different Silicon Valley and Hollywood were—and still are.
From the Steve Jobs Archive:
In this footage, Steve reveals the long game behind Pixar’s seeming overnight success. With striking clarity, he explains how its business model gives artists and engineers a stake in their creations, and he reflects on what Disney’s hard-won wisdom taught him about focus and discipline. He also talks about the challenge of leading a team so talented that it inverts the usual hierarchy, the incentives that inspire people to stay with the company, and the deeper purpose that unites them all: to tell stories that last and put something of enduring value into the culture.
And Jobs in his own words:
Well, in this blending of a Hollywood culture and a Silicon Valley culture, one of the things that we encountered was that the Hollywood culture and the Silicon Valley culture each used different models of employee retention. Hollywood uses the stick, which is the contract, and Silicon Valley uses the carrot, which is the stock option. And we examined both of those in really pretty great detail, both economically, but also psychologically and culture wise, what kind of culture do you end up with. And while there’s a lot of reasons to want to lock down your employees for the duration of a film because, if somebody leaves, you’re at risk, those same dangers exist in Silicon Valley. During an engineering project, you don’t want to lose people, and yet, they managed to evolve another system than contracts. And we preferred the Silicon Valley model in this case, which basically gives people stock in the company so that we all have the same goal, which is to create shareholder value. But also, it makes us constantly worry about making Pixar the greatest company we can so that nobody would ever want to leave.


