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The New FOX Sports Scorebug

I was sitting on a barstool next to my wife in a packed restaurant in Little Italy. We were the lone Kansas City Chiefs supporters in a nest full of hipster Philadelphia Eagles fans. After Jon Batiste finished his fantastic rendition of the national anthem, and the teams took the field for kickoff, I noticed something. The scorebug—the broadcast industry’s term for the lower-third or chyron graphic at the bottom of the screen—was different, and in a good way.

A Bluesky post praising the minimalistic Super Bowl lower-thirds, with a photo of a TV showing the Chiefs vs. Eagles game and sleek on-screen graphics.

posted about it seven minutes into the first quarter, saying I appreciated “the minimalistic lower-thirds for this Super Bowl broadcast.” It was indeed refreshing, a break from the over-the-top 3D-animated sparkling. I thought the graphics were clear and utilitarian while being exquisitely-designed. They weren’t distracting from the action. As with any good interface design, this new scorebug kept the focus on the players and the game, not itself. I also thought they were a long-delayed response to Apple’s Friday Night Baseball scorebug.

Still from _The Brutalist_. An architect, holding a blueprint, is at the center of a group of people.

A Complete Obsession

My wife and I are big movie lovers. Every year, between January and March, we race to see all the Oscar-nominated films. We watched A Complete Unknown last night and The Brutalist a couple of weeks ago. The latter far outshines the former as a movie, but both share a common theme: the creative obsession.

Timothée Chalamet, as Bob Dylan, is up at all hours writing songs. Sometimes he rushes into his apartment, stumbling over furniture, holding onto an idea in his head, hoping it won’t flitter away, and frantically writes it down. Adrien Brody, playing a visionary architect named László Tóth, paces compulsively around the construction site of his latest project, ensuring everything is built to perfection. He even admonishes and tries to fire a young worker who’s just goofing off.

There is an all-consuming something that takes over your thoughts and actions when you’re in the groove willing something to life, whether it’s a song, building, design, or program. I’ve been feeling this way lately with a side project I’ve been working on off-hours—a web application that’s been consuming my thoughts for about a week. A lot of this obsession is a tenacity around solving a problem. For me, it has been fixing bugs in code—using Cursor AI. But in the past, it has been figuring out how to combine two disparate ideas into a succinct logo, or working out a user flow. These ideas come at all hours. Often for me it’s in the shower but sometimes right before going to sleep. Sometimes my brain works on a solution while I sleep, and I wake up with a revelation about a problem that seemed insurmountable the night before. It’s exhausting and exhilarating at the same time.

A stylized upside-down American flag overlaid with a faded, high-contrast portrait of Donald Trump displaying an angry expression. The image has a stark, glitch-art aesthetic with digital distortion effects.

Trump 2.0 Unleashed

For my mental health, I’ve been purposely avoiding the news since the 2024 presidential election. I mean, I haven’t been trying hard, but I’m certainly no longer the political news junkie I was leading up to November 5. However, I get exposed via two vectors: headlines in the New York Times app on my way to the Wordle and Connections, and on social media, specifically Threads and Bluesky. So, I’m not entirely oblivious.

As I slowly dip my toe into the news cycle, I have been reading and listening to a few long-form pieces. The first is the story of how Hitler destroyed the German democracy legally using the constitution in just 53 days.

Surreal scene of a robotic chicken standing in the center of a dimly lit living room with retro furnishings, including leather couches and an old CRT television emitting a bright blue glow.

Chickens to Chatbots: Web Design’s Next Evolution

In the early 2000s to the mid-oughts, every designer I knew wanted to be featured on the FWA, a showcase for cutting-edge web design. While many of the earlier sites were Flash-based, it’s also where I discovered the first uses of parallax, Paper.js, and Three.js. Back then, websites were meant to be explored and their interfaces discovered.

Screenshot of The FWA website from 2009 displaying a dense grid of creative web design thumbnails.

A grid of winners from The FWA in 2009. Source: Rob Ford.

One of my favorite sites of that era was Burger King’s Subservient Chicken, where users could type free text into a chat box to command a man dressed in a chicken suit. In a full circle moment that perfectly captures where we are today, we now type commands into chat boxes to tell AI what to do.

I love this essay from Baldur Bjarnason, maybe because his stream of consciousness style is so similar to my own. He compares the rapidly changing economics of web and software development to the film, TV, and publishing industries.

Before we get to web dev, let’s look at the film industry, as disrupted by streaming.

Like, Crazy Rich Asians made a ton of money in 2018. Old Hollywood would have churned out at least two sequels by now and it would have inspired at least a couple of imitator films. But if they ever do a sequel it’s now going to be at least seven or even eight years after the fact. That means that, in terms of the cultural zeitgeist, they are effectively starting from scratch and the movie is unlikely to succeed.

He’s not wrong.

Every Predator movie after the first has underperformed, yet they keep making more of them. Completed movies are shelved for tax credits. Entire shows are disappeared [from] streamers and not made available anywhere to save money on residuals, which does not make any sense because the economics of Blu-Ray are still quite good even with lower overall sales and distribution than DVD. If you have a completed series or movie, with existing 4K masters, then you’re unlikely to lose money on a Blu-Ray.

I’ll quibble with him here. Shows and movies disappear from streamers because there’s a finite pot of money from subscriber revenue. So removing content will save them money. Blu-Ray is more sustainable because it’s an additional purchase.

OK, let’s get back to web dev.

He points out that similar to the film and other creative industries, developers fill their spare time with passion projects. But their day jobs are with tech companies and essentially subsidize their side projects.

And now, both the creative industries proper and tech companies have decided that, no, they probably don’t need that many of the “grunts” on the ground doing the actual work. They can use “AI” at a much lower cost because the output of the “AI” is not that much worse than the incredibly shitty degraded products they’ve been destroying their industries with over the past decade or so.

Bjarnason ends with seven suggestions for those in the industry. I’ll just quote one:

Don’t get tied to a single platform for distribution or promotion. Every use of a silo should push those interested to a venue you control such as a newsletter or website.

In other words, whatever you do, own your audience. Don’t farm that out to a platform like X/Twitter, Threads, or TikTok.

Of course, there are a lot of parallels to be drawn between what’s happening in the development and software engineering industries to what’s happening in design.

The web is a creative industry and is facing the same decline and shattered economics as film, TV, or publishing

The web is a creative industry and is facing the same decline and shattered economics as film, TV, or publishing

Web dev at the end of the world, from Hveragerði, Iceland

baldurbjarnason.com iconbaldurbjarnason.com
A winter panoramic view from what appears to be a train window, showing a snowy landscape with bare deciduous trees and evergreens against a gray sky. The image has a moody, blue-gray tone.

The Great Office Reset

Cold Arrival

It’s 11 degrees Fahrenheit as I step off the plane at Toronto Pearson International. I’ve been up for nearly 24 hours and am about to trek through the gates toward Canadian immigration. Getting here from 73-degree San Diego was a significant challenge. What would be a quick five-hour direct flight turned into a five-hour delay, then cancelation, and then a rebook onto a red-eye through SFO. And I can’t sleep on planes. On top of that, I’ve been recovering from the flu, so my head was still very congested, and the descents from two flights were excruciating.

After going for a short secondary screening for who knows what reason—the second Canada Border Services Agency officer didn’t know either—I make my way to the UP Express train and head towards downtown Toronto. Before reaching Union Station, the train stops at the Weston and Bloor stations, picking up scarfed, ear-muffed, and shivering commuters. I disembark at Union Station, find my way to the PATH, and headed towards the CN Tower. I’m staying at the Marriott attached to the Blue Jays stadium.