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87 posts tagged with “graphic design”

We design maps for a living. Here’s who got the 2020 election right

We design maps for a living. Here’s who got the 2020 election right

Every election season, maps and charts take center stage on major news outlets and across social media. The public is hungry for numbers and understanding, and data visualizers and cartographers race to produce their best work under tight deadlines, adapting familiar tropes to keep up with unpredictable and fast-moving developments.

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Graphic of a T shaped like a swastika

Agitprop in Times of Uncertainty

This was originally published as an item in Issue 005 of the designspun email newsletter.

Great art can be born out of great unrest. Anti-government, anti-evil propaganda harnesses the frustration and despair people feel in times of crisis. Mark Fox and Angie Wang (aka Design Is Play) are following up their award-winning “Trump 24K Gold-Plated” poster with a new series of anti-Trump agitprop. The pair have launched a Kickstarter campaign to help fund three posters, “Trump: Lord of the Lies” and a diptych called “White Lies Matter.”

From their Kickstarter page:

Where are the Black Designers

Representation Is Powerful

This was originally published as an item in Issue 004 of the designspun email newsletter.

When I went to design school in the 1990s, of course, graphic design history was part of the curriculum. I didn’t realize it at the time, but everyone we studied—and therefore worshipped—was a white male. For minorities, representation is so powerful. And as the conversation in our country about race righteously heats up and expands from police brutality to systemic racism, it’s time to look at our own industry and ask ourselves about diversity and representation.

Toronto-based creative director Glenford Laughton compiled a great list of 13 African-American graphic designers we should all know. It includes greats like Georg Olden, who was the first African American to design a postage stamp, and Archie Boston, the designer-provocateur who started and chaired the design program at Cal State Long Beach.

Smartest Time to Buy Infographic

Smart Data Needs Smart Design

Infographics have exploded over the past few years. It’s a great way to visually and simply explain sometimes complex data to a general audience. My own personal brand of infographics is more on the data visualization side, and thankfully coincides with TrueCar, my employer. I believe that data should be presented in a beautiful and sophisticated way. It should be easy to grok and doesn’t have to be cutesy.

When the latest epic infographic™ project landed on my desk, I started where I always start—I looked at the data. What inspired me was seeing this color-scaled chart of the smartest day of the year to buy. Just by looking at the color I quickly understood the patterns: end of the month, December is the best month, and January 1 is the best day.

Color-coded spreadsheet showing percentage values by day of the month across all twelve months, labeled “Day of transaction” on the left and “Day of Month Average” on the right. Cells are heatmapped from red (lower values) to green (higher values), visualizing performance trends or rates by calendar date.

Exotic car marques timeline

Designing a Data-First Infographic

A radial timeline infographic showing the ownership history of exotic car brands like Ferrari, Bugatti, Porsche, Land Rover, and others. The diagram uses colored segments for each brand and maps mergers, acquisitions, and transitions from the early 1900s to the 2010s.

At TrueCar, data is our lifeblood and visualizing that data in a compelling way is important. Finding that compelling way takes time. We've produced a number of infographics recently. Some have been more involved than others, but all as a way to find our voice in telling a story through data.

Timeline chart showing the growth of TrueCar’s certified dealer network from April 2006 to September 2014, growing from launch to 9,000 dealers. Key milestones are marked at each 1,000-dealer increment.

Heatmap-style chart showing monthly incentive spending (in % and dollars) from January 2009 to October 2014. Circle size and color represent spending levels, with the highest occurring in March 2009 (11.24%).

Grid of pie charts visualizing 2014 forecasted U.S. auto sales by segment—cars, pickups, utility & vans, and premium—for major OEMs like Ford, GM, Toyota, and Volkswagen. Each chart shows revenue by vehicle type in billions.

30 Years of Mac

The Apple Mac turned 30 years old today. I got my first Mac in 1985 actually after weeks if not months of convincing my father to spend his hard-earned money on it. Every weekend and after many school days, I’d take the bus over to Computerland on Van Ness in San Francisco and just play with the Mac on display for hours at a time.

Embarrassingly this is one of my first MacPaint paintings. Bear in mind that I was 12 years old at the time.

Black-and-white pixel art titled “SUNSET” by Roger Wong, dated August 17, 1985, depicting a stylized landscape with mountains, trees, a setting sun, and textured foreground patterns.

Welcome animation

Thank You, Steve

With everyone sharing their sweet Steve moments, I have to share mine.

I was working at Apple in the motion graphics group within the Graphic Design department. I was assigned to work on the intro animation for the Mac OS X 10.3 Panther setup assistant. We went through the normal design process with our stakeholders (people in charge of “MacBuddy”) and got to an animation that was essentially swarms of dots that formed each of the different translations of “Welcome” on the screen. And then we showed this nearly-final animation to someone higher at the top—forgive me, I’ve forgotten who this was—and he killed it because the dots looked too much like sperm. OK, they kinda did. (Think about swirling points of light but with motion trails. We tried increasing the motion blur, but it was no use.)

It was back to the drawing board and I presented more ideas. Eventually, Steve got involved and started looking at the animations. Each week my boss would show Steve a new revision of it, and each time we got a little closer. Then on Round 14, the week my boss was on vacation, I had to go present it to Steve Jobs.

Cover of the 2009 FEED report featuring a pencil sketch of a man looking at a tattooed thigh, with mixed media elements.

Designing FEED 2009

FEED 2009 has now been released and I feel privileged to have been a part of this one. If you haven’t already checked it out, please do so. The report and findings are very compelling and eye-opening. [Download PDF]

I wanted to share a little bit about the process we went through in designing the new report.

When my friend and colleague Garrick Schmitt first approached me, he already had an editorial direction in mind. He realized the data was so profound that the usual packaging of articles around the report would actually take away from it. So he wanted a smaller format with less content. He referenced books by Marty Neumeier: simple layout, large type, lots of infographics. The theme for the book came down to “customer engagement.” The data shows that when brands engage with customers in an experience of some kind (like an event, contest, etc.), ninety-six percent (96%) of their customers are more likely to consider, buy from or recommend that brand. Ninety-six percent. You never see a number like that in a survey. (To get that number, add up the sometimes/usually/always percentages for the consider, purchase and recommend results.)

Grid of 25 logo design samples arranged in a 5x5 layout, showcasing varied visual styles, typography, and branding elements.

Creation with a Crowd

A couple of weeks ago, I happened upon a site called crowdSPRING. I forget exactly how I got to the site, but what I found there made me feel a little icky and left a bad taste in my mouth. I wrote a tweet about it (which in turn updated my Facebook status) and many of my designer friends had strong negative reactions too.

Stepping back a bit, what is crowdSPRING? It’s a website that allows companies to post briefs for design projects (mostly logos and websites), with the expectation that dozens if not hundreds of designers from around the world will post their solutions to those projects. Finished solutions. Not portfolios, resumes or even sketches. But the finished logo, website comps, CD packaging design, etc.

Why the ick factor? It took me a few days to process it internally, but I eventually came to this conclusion: the site sucks time away from thousands of budding designers. They are all working for free. Only the lucky ones whose solutions get chosen are paid. Imagine if you ate dinner at five different restaurants and only paid for the one dinner you liked? That is what’s happening on crowdSPRING: free work.

Where Is the Craftsmanship?

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Quotes Pro

Whenever I look at anything with words on it, I look at the typography. Bring me to a local corner lunch cafe with a menu typed out and printed from Microsoft Word and I will have a field day. I would judge even more harshly at a more expensive restaurant. I can’t help it as I—like most designers, I’m sure—just look at everything with a critical eye.

Sell the Horseshit

Infographic showing a timeline of geometric and design principles from 3000 BC to 2009, highlighting influential concepts such as the golden ratio, Vitruvian Man, and modern logo design, with visual references to mathematical, architectural, and artistic works.

Yesterday the design and advertising community was abuzz over the leaked presentation deck (PDF) for the new Pepsi logo by the Arnell Group. Yes it is absolutely a work of pure horseshit. But, I was reminded of the decks that my colleagues and I create every day and how somebody’s horseshit may be someone else’s chocolate cake.

We all have to sell our work. Ideally the concepts and ideas come from a well-formed strategy, but that doesn’t always happen. Many times the strategy must back into the creative. In other words sometimes you might have a great idea that you’ll need to justify after the fact.

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