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143 posts tagged with “product design”

Josh Miller, CEO, and Hursh Agrawal, CTO, of The Browser Company:

Today, The Browser Company of New York is entering into an agreement to be acquired by Atlassian in an all-cash transaction. We will operate independently, with Dia as our focus. Our objective is to bring Dia to the masses.

Super interesting acquisition here. There is zero overlap as far as I can tell. Atlassian’s move is out of left-field. Dia’s early users were college students. The Browser Company more recently opened it up to former Arc users. Is this bet for Atlassian—the company that makes tech-company-focused products like Jira and Confluence—around the future of work and collaboration? Is this their first move against Salesforce? 🤔

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Your Tuesday in 2030

Or why The Browser Company is being acquired to bring Dia to the masses.

open.substack.com iconopen.substack.com

DOC is a publication from Fabricio Teixeira and Caio Braga that I’ve linked to before. Their latest reflection is on interfaces.

A good user interface is a good conversation.

Interfaces thrive on clarity, responsiveness, and mutual understanding. In a productive dialogue, each party clearly articulates their intentions and receives timely, understandable responses. Just as a good conversationalist anticipates the next question or need, a good interface guides you smoothly through your task. At their core, interfaces translate intent into action. They’re a bridge between what’s in your head and what the product can do.

Reflection is the best word I’ve found to describe these pieces. They’re hype-free, urging us to take a step back, and—at least for me—a reminder about our why.

In the end, interfaces are also a space for self-expression.

The ideal of “no interface” promises ultimate efficiency and direct access—but what do we lose in that pursuit? Perhaps the interface is not just a barrier to be minimized, but a space for human expression. It’s a canvas; a place to imbue a product with personality, visual expression, and a unique form of art.

When we strip that away, or make everything look the same, we lose something important. We trade the unique and the delightful for the purely functional. We sacrifice a vital part of what makes technology human: the thoughtful, and sometimes imperfect, ways we present ourselves to the world.

A pixelated hand

DOC • Interface

On connection, multi-modality, and self-expression.

doc.cc icondoc.cc
Conceptual 3D illustration of stacked digital notebooks with a pen on top, overlaid on colorful computer code patterns.

Why We Still Need a HyperCard for the AI Era

I rewatched the 1982 film TRON for the umpteenth time the other night with my wife. I have always credited this movie as the spark that got me interested in computers. Mind you, I was nine years old when this film came out. I was so excited after watching the movie that I got my father to buy us a home computer—the mighty Atari 400 (note sarcasm). I remember an educational game that came on cassette called “States & Capitals” that taught me, well, the states and their capitals. It also introduced me to BASIC, and after watching TRON, I wanted to write programs!

Hard to believe that the Domino’s Pizza tracker debuted in 2008. The moment was ripe for them—about a year after the debut of the iPhone. Mobile e-commerce was in its early days.

Alex Mayyasi for The Hustle:

…the tracker’s creation was spurred by the insight that online orders were more profitable – and made customers more satisfied – than phone or in-person orders. The company’s push to increase digital sales from 20% to 50% of its business led to new ways to order (via a tweet, for example) and then a new way for customers to track their order.

Mayyasi weaves together a tale of business transparency, UI, and content design, tracing—or tracking?—the tracker’s impact on business since then. “The pizza tracker is essentially a progress bar.” But progress bars do so much for the user experience, most of which is setting proper expectations.

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How the Domino’s pizza tracker conquered the business world

One cheesy progress update at a time.

thehustle.co iconthehustle.co

I have always wanted to read 6,200 words about color! Sorry, that’s a lie. But I did skim it and really admired the very pretty illustrations. Dan Hollick is a saint for writing and illustrating this chapter in his living book called Making Software, a reference manual for designers and programmers that make digital products. From his newsletter:

I started writing this chapter just trying to explain what a color space is. But it turns out, you can’t really do that without explaining a lot of other stuff at the same time.

Part of the issue is color is really complicated and full of confusing terms that need a maths degree to understand. Gamuts, color models, perceptual uniformity, gamma etc. I don’t have a maths degree but I do have something better: I’m really stubborn.

And here are the opening sentences of the chapter on color:

Color is an unreasonably complex topic. Just when you think you’ve got it figured out, it reveals a whole new layer of complexity that you didn’t know existed.

This is partly because it doesn’t really exist. Sure, there are different wavelengths of light that our eyes perceive as color, but that doesn’t mean that color is actually a property of that light - it’s a phenomenon of our perception.

Digital color is about trying to map this complex interplay of light and perception into a format that computers can understand and screens can display. And it’s a miracle that any of it works at all.

I’m just waiting for him to put up a Stripe link so I can throw money at him.

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Making Software: What is a color space?

In which we answer every question you've ever had about digital color, and some you haven't.

makingsoftware.com iconmakingsoftware.com

Interesting piece from Vaughn Tan about a critical thinking framework that is disguised as a piece about building better AI UIs for critical thinking. Sorry, that sentence is kind of a tongue-twister. Tan calls out—correctly—that LLMs don’t think, or in his words, can’t make meaning:

Meaningmaking is making inherently subjective decisions about what’s valuable: what’s desirable or undesirable, what’s right or wrong. The machines behind the prompt box are remarkable tools, but they’re not meaningmaking entities.

Therefore when users ask LLMs for their opinions on matters, e.g., as in the therapy use case, the AIs won’t come back with actual thinking. IMHO, it’s semantics, but that’s another post.

Anyhow, Tan shares a pen and paper prototype he’s been testing, which breaks down a major decision into guided steps, or put another way, a framework.

This user experience was designed to simulate a multi-stage process of structured elicitation of various aspects of strongly reasoned arguments. This design explicitly addresses both requirements for good tool use. The structured prompts helped students think critically about what they were actually trying to accomplish with their custom major proposals — the meaningmaking work of determining value, worth, and personal fit. Simultaneously, the framework made clear what kinds of thinking work the students needed to do themselves versus what kinds of information gathering and analysis could potentially be supported by tools like LLMs.

This guided or framework-driven approach was something I attempted wtih Griffin AI. Via a series of AI-guided prompts to the user—or a glorified form, honestly—my tool helped users build brand strategies. To be sure, a lot of the “thinking” was done by the model, but the idea that an AI can guide you to critically think about your business or your client’s business was there.

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Designing AI tools that support critical thinking

Current AI interfaces lull us into thinking we’re talking to something that can make meaningful judgments about what’s valuable. We’re not — we’re using tools that are tremendously powerful but nonetheless can’t do “meaningmaking” work (the work of deciding what matters, what’s worth pursuing).

vaughntan.org iconvaughntan.org

Designer Tey Bannerman writes that when he hears “human in the loop,” he’s reminded of a story about Lieutenant Colonel Stanislav Petrov, a Soviet Union duty watch officer who monitored for incoming missile strikes from the US.

12:15 AM… the unthinkable. Every alarm in the facility started screaming. The screens showed five US ballistic missiles, 28 minutes from impact. Confidence level: 100%. Petrov had minutes to decide whether to trigger a chain reaction that would start nuclear war and could very well end civilisation as we knew it.

He was the “human in the loop” in the most literal, terrifying sense.

Everything told him to follow protocol. His training. His commanders. The computers.

But something felt wrong. His intuition, built from years of intelligence work, whispered that this didn’t match what he knew about US strategic thinking.

Against every protocol, against the screaming certainty of technology, he pressed the button marked “false alarm”.

Twenty-three minutes of gripping fear passed before ground radar confirmed: no missiles. The system had mistaken a rare alignment of sunlight on high-altitude clouds for incoming warheads.

His decision to break the loop prevented nuclear war.

Then Bannerman shares an awesome framework he developed that allows humans in the loop in AI systems “genuine authority, time to think, and understanding the bigger picture well enough to question” the system’s decision. Click on to get the PDF from his site.

Framework diagram by Tey Bannerman titled Beyond ‘human in the loop’. It shows a 4×4 matrix mapping AI oversight approaches based on what is being optimized (speed/volume, quality/accuracy, compliance, innovation) and what’s at stake (irreversible consequences, high-impact failures, recoverable setbacks, low-stakes outcomes). Colored blocks represent four modes: active control, human augmentation, guided automation, and AI autonomy. Right panel gives real-world examples in e-commerce email marketing and recruitment applicant screening.

Redefining ‘human in the loop’

"Human in the loop" is overused and vague. The Petrov story shows humans must have real authority, time, and context to safely override AI. Bannerman offers a framework that asks what you optimize for and what is at stake, then maps 16 practical approaches.

teybannerman.com iconteybannerman.com
Surreal black-and-white artwork of a glowing spiral galaxy dripping paint-like streaks over a city skyline at night.

Why I’m Keeping My Design Title

In the 2011 documentary Jiro Dreams of Sushi, then 85 year-old sushi master Jiro Ono says this about craft:

Once you decide on your occupation… you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret of success and is the key to being regarded honorably.

Craft is typically thought of as the formal aspects of any field such as design, woodworking, writing, or cooking. In design, we think about composition, spacing, and typography—being pixel-perfect. But one’s craft is much more than that. Ono’s sushi craft is not solely about slicing fish and pressing it against a bit of rice. It is also about picking the right fish, toasting the nori just so, cooking the rice perfectly, and running a restaurant. It’s the whole thing.

Cap Watkins, Head of Product Design at Lattice, was catching up with a former top-performing designer who was afraid other designers were mad at her for getting all the “cool” projects.

What made those projects glamorous and desirable was her and how she approached the work. There’s that old nugget about making your own luck and that is something she excelled at. She had a unique ability to take really hard or nebulous problems (both design and team-related) and morph them into something amazing that got people excited. Instead of getting discouraged, she’d respond to friction with more energy, more enthusiasm. In so many ways, she was a transformative presence on any team and project.

In other words, this designer cared and made the best of all her assignments.

Make things happen

Top designers aren’t handed “cool” projects—they transform hard, unglamorous work into exciting wins. Stop waiting. Make your work shine. Make things happen.

capwatkins.com iconcapwatkins.com

I enjoyed this interview with Notion’s CEO, Ivan Zhao over at the Decoder podcast, with substitute host, Casey Newton. What I didn’t quite get when I first used Notion was the “LEGO” aspect of it. Their vision is to build business software that is highly malleable and configurable to do all sorts of things. Here’s Zhao:

Well, because it didn’t quite exist with software. If you think about the last 15 years of [software-as-a-service], it’s largely people building vertical point solutions. For each buyer, for each point, that solution sort of makes sense. The way we describe it is that it’s like a hard plastic solution for your problem, but once you have 20 different hard plastic solutions, they sort of don’t fit well together. You cannot tinker with them. As an end user, you have to jump between half a dozen of them each day.

That’s not quite right, and we’re also inspired by the early computing pioneers who in the ‘60s and ‘70s thought that computing should be more LEGO-like rather than like hard plastic. That’s what got me started working on Notion a long time ago, when I was reading a computer science paper back in college.

From a user experience POV, Notion is both simple and exceedingly complicated. Taking notes is easy. Building the system for a workflow, not so much.

In the second half, Newton (gently) presses Zhao on the impact of AI on the workforce and how productivity software like Notion could replace headcount.

Newton: Do you think that AI and Notion will get to a point where executives will hire fewer people, because Notion will do it for them? Or are you more focused on just helping people do their existing jobs?

Zhao: We’re actually putting out a campaign about this, in the coming weeks or months. We want to push out a more amplifying, positive message about what Notion can do for you. So, imagine the billboard we’re putting out. It’s you in the center. Then, with a tool like Notion or other AI tools, you can have AI teammates. Imagine that you and I start a company. We’re two co-founders, we sign up for Notion, and all of a sudden, we’re supplemented by other AI teammates, some taking notes for us, some triaging, some doing research while we’re sleeping.

Zhao dodges the “hire fewer people” part of the question and instead, answers with “amplifying” people or making them more productive.

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Notion CEO Ivan Zhao wants you to demand better from your tools

Notion’s Ivan Zhao on AI agents, productivity, and how software will change in the future.

theverge.com icontheverge.com

Ben Davies-Romano argues that the AI chat box is our new design interface:

Every interaction with a large language model starts the same way: a blinking cursor in a blank text field. That unassuming box is more than an input — it’s the interface between our human intent and the model’s vast, probabilistic brain.

This is where the translation happens. We pour in the nuance, constraints, and context of our ideas; the model converts them into an output. Whether it’s generating words, an image, a video sequence, or an interactive prototype, every request passes through this narrow bridge.

It’s the highest-stakes, lowest-fidelity design surface I’ve ever worked with: a single field that stands between human creativity and an engine capable of reshaping it into almost any form, albeit with all the necessary guidance and expertise applied.

In other words, don’t just say “Make it better,” but guide the AI instead.

That’s why a vague, lazy prompt, like “make it better”, is the design equivalent of telling a junior designer “make it intuitive” and walking away. You’ll get something generic, safe, and soulless, not because the AI “missed the brief,” but because there was no brief.

Without clear stakes, a defined brand voice, and rich context, the system will fill in the blanks with its default, most average response. And “average” is rarely what design is aiming for.

And he makes a point that designers should be leading the charge on showing others what generative AI can do:

In the age of AI, it shouldn’t be everyone designing, per say. It should be designers using AI as an extension of our craft. Bringing our empathy, our user focus, our discipline of iteration, and our instinct for when to stop generating and start refining. AI is not a replacement for that process; it’s a multiplier when guided by skilled hands.

So, let’s lead. Let’s show that the real power of AI isn’t in what it can generate, but in how we guide it — making it safer, sharper, and more human. Let’s replace the fear and the gimmicks with clarity, empathy, and intentionality.

The blank prompt is our new canvas. And friends, we need to be all over it.

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Prompting is designing. And designers need to lead.

Forget “prompt hacks.” Designers have the skills to turn AI from a gimmick into a powerful, human-centred tool if we take the lead.

medium.com iconmedium.com

Christopher K. Wong argues that desirability is a key part of design that helps decide which features users really want:

To give a basic definition, desirability is a strategic part of UX that revolves around a single user question: Have you defined (and solved) the right problem for users?

In other words, before drawing a single box or arrow, have you done your research and discovery to know you’re solving a pain point?

The way the post is written makes it hard to get at a succinct definition, but here’s my take. Desirability is about ensuring a product or feature is truly wanted, needed, and chosen by users—not just visual appeal—making it a core pillar for impactful design decisions and prioritization. And designers should own this.

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Want to have a strategic design voice at work? Talk about desirability

Desirability isn’t just about visual appeal: it’s one of the most important user factors

dataanddesign.substack.com icondataanddesign.substack.com
Illustration of diverse designers collaborating around a table with laptops and design materials, rendered in a vibrant style with coral, yellow, and teal colors

Five Practical Strategies for Entry-Level Designers in the AI Era

In Part I of this series on the design talent crisis, I wrote about the struggles recent grads have had finding entry-level design jobs and what might be causing the stranglehold on the design job market. In Part II, I discussed how industry and education need to change in order to ensure the survival of the profession.

Part III: Adaptation Through Action

Like most Gen X kids, I grew up with a lot of freedom to roam. By fifth grade, I was regularly out of the house. My friends and I would go to an arcade in San Francisco’s Fisherman’s Wharf called The Doghouse, where naturally, they served hot dogs alongside their Joust and TRON cabinets. But we would invariably go to the Taco Bell across the street for cheap pre-dinner eats. In seventh grade—this is 1986—I walked by a ComputerLand on Van Ness Avenue and noticed a little beige computer with a built-in black and white CRT. The Macintosh screen was actually pale blue and black, but more importantly, showed MacPaint. It was my first exposure to creating graphics on a computer, which would eventually become my career.

Coincidentally, I was considering adding a service designer to my headcount plan when this article came across my feeds. Perfect timing. It’s hard to imagine that service design as a discipline is so young—only since 2012 according to the author.

Joe Foley, writing in Creative Bloq:

As a discipline, service design is still relatively new. A course at the Royal College of Art in London (RCA) only began in 2012 and many people haven’t even heard of the term. But that’s starting to change.

He interviews designer Clive Grinyer, whose new book on service design has just come out. He was co-founder of the design consultancy Tangerine, Director of Design and Innovation for the UK Design Council, and Head of Service Design at the Royal College of Art.

Griner:

Great service design is often invisible as it solves problems and removes barriers, which isn’t necessarily noticed as much as a shiny new product. The example of GDS (Government Digital Service) redesigning every government department from a service design perspective and removing many frustrating and laborious aspects of public life from taxing a car to getting a passport, is one of the best.

The key difference between service design and UX is that it’s end product is not something on a screen:

But service design is not just the experience we have through the glass of a screen or a device: it’s designed from the starting point of the broader objective and may include many other channels and touchpoints. I think it was Colin Burns who said a product is just a portal to a service.

In other words, if you open the aperture of what user experience means, and take on the challenge of designing real-world processes, flows, and interaction—that is service design.

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Service design isn't just a hot buzzword, it affects everything in your life

Brands need to catch up fast.

creativebloq.com iconcreativebloq.com
Human chain of designers supporting each other to reach laptops and design tools floating above them, illustrating collaborative mentorship and knowledge transfer in the design industry.

Why Young Designers Are the Antidote to AI Automation

In Part I of this series, I wrote about the struggles recent grads have had finding entry-level design jobs and what might be causing the stranglehold on the design job market.

Part II: Building New Ladders

When I met Benedict Allen, he had just finished with Portfolio Review a week earlier. That’s the big show all the design students in the Graphic Design program at San Diego City College work toward. It’s a nice event that brings out the local design community where seasoned professionals review the portfolios of the graduating students.

Allen was all smiles and relief. “I want to dabble in different aspects of design because the principles are generally the same.” He goes on to mention how he wants to start a fashion brand someday, DJ, try 3D. “I just want to test and try things and just have fun! Of course, I’ll have my graphic design job, but I don’t want that to be the end. Like when the workday ends, that’s not the end of my creativity.” He was bursting with enthusiasm.

Luke Wroblewski, writing in his blog:

Across several of our companies, software development teams are now “out ahead” of design. To be more specific, collaborating with AI agents (like Augment Code) allows software developers to move from concept to working code 10x faster. This means new features become code at a fast and furious pace.

When software is coded this way, however, it (currently at least) lacks UX refinement and thoughtful integration into the structure and purpose of a product. This is the work that designers used to do upfront but now need to “clean up” afterward. It’s like the development process got flipped around. Designers used to draw up features with mockups and prototypes, then engineers would have to clean them up to ship them. Now engineers can code features so fast that designers are ones going back and cleaning them up.

This is what I’ve been secretly afraid of. That we would go back to the times when designers were called in to do cleanup. Wroblewski says:

Instead of waiting for months, you can start playing with working features and ideas within hours. This allows everyone, whether designer or engineer, an opportunity to learn what works and what doesn’t. At its core rapid iteration improves software and the build, use/test, learn, repeat loop just flipped, it didn’t go away.

Yeah, or the feature will get shipped this way and be stuck this way because startups move fast and move on.

My take is that as designers, we need to meet the moment and figure out how to build design systems and best practices into the agentic workflows our developer counterparts are using.

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AI Has Flipped Software Development

For years, it's been faster to create mockups and prototypes of software than to ship it to production. As a result, software design teams could stay "ahead" of...

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Sonos announced yesterday that interim CEO Tom Conrad was made permanent. From their press release:

Sonos has achieved notable progress under Mr. Conrad’s leadership as Interim CEO. This includes setting a new standard for the quality of Sonos’ software and product experience, clearing the path for a robust new product pipeline, and launching innovative new software enhancements to flagship products Sonos Ace and Arc Ultra.

Conrad surely navigated this landmine well after the disastrous app redesign that wiped almost $500 million from the company’s market value and cost CEO Patrick Spence his job. My sincere hope is that Conrad continues to rebuild Sonos’s reputation by continuing to improve their products.

Sonos Appoints Tom Conrad as Chief Executive Officer

Sonos Website

sonos.com iconsonos.com
Retro-style robot standing at a large control panel filled with buttons, switches, and monitors displaying futuristic data.

The Era of the AI Browser Is Here

For nearly three years, Arc from The Browser Company has been my daily driver. To be sure, there was a little bit of a learning curve. Tabs disappeared after a day unless you pinned them. Then they became almost like bookmarks. Tabs were on the left side of the window, not at the top. Spaces let me organize my tabs based on use cases like personal, work, or finances. I could switch between tabs using control-Tab and saw little thumbnails of the pages, similar to the app switcher on my Mac. Shift-command-C copied the current page’s URL. 

All these little interface ideas added up to a productivity machine for web jockeys like myself. And so, I was saddened to hear in May that The Browser Company stopped actively developing Arc in favor of a new AI-powered browser called Dia. (They are keeping Arc updated with maintenance releases.)

They had started beta-testing Dia with college students first and just recently opened it up to Arc members. I finally got access to Dia a few weeks ago. 

It’s no secret that I am a big fan of Severance, the Apple TV+ show that has 21 Emmy nominations this year. I made a fan project earlier in the year that generates Outie facts for your Innie.

After launching a teaser campaign back in April, Atomic Keyboard is finally taking pre-orders for their Severance-inspired keyboard just for Macrodata Refinement department users. The show based the MDR terminals on the Data General Dasher D2 terminal from 1977. So this new keyboard includes three layouts:

  1. “Innie” which is show-accurate, meaning no Escape, no Option, and no Control keys, and includes the trackball
  2. “Outie,” a 60% layout that includes modern modifier keys and the trackball
  3. “Dasher” which replicates the DG terminal layout

It’s not cheap. The final retail price will be $899, but they’re offering a pre-Kickstarter price of $599.

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MDR Dasher Keyboard | For Work That's Mysterious & Important

Standard equipment for Macrodata Refinement: CNC-milled body, integrated trackball, modular design. Please enjoy each keystroke equally.

mdrkeyboard.com iconmdrkeyboard.com

Stephanie Tyler, in a great essay about remembering what we do as designers:

In an age where AI can generate anything, the question is no longer ‘can it be made?’ but ‘is it worth making?’ The frontier isn’t volume—it’s discernment. And in that shift, taste has become a survival skill.

And this is my favorite passage, because this is how I think about this blog and my newsletter.

There will always be creators. But the ones who stand out in this era are also curators. People who filter their worldview so cleanly that you want to see through their eyes. People who make you feel sharper just by paying attention to what they pay attention to.

Curation is care. It says: I thought about this. I chose it. I didn’t just repost it. I didn’t just regurgitate the trending take. I took the time to decide what was worth passing on.

That’s rare now. And because it’s rare, it’s valuable.

We think of curation as a luxury. But it’s actually maintenance. It’s how you care for your mind. Your attention. Your boundaries.

This blog represents my current worldview, what I’m interested in and exploring. What I’m thinking about now.

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Taste Is the New Intelligence

Why curation, discernment, and restraint matter more than ever

wildbarethoughts.com iconwildbarethoughts.com

This is a really well-written piece that pulls the AI + design concepts neatly together. Sharang Sharma, writing in UX Collective:

As AI reshapes how we work, I’ve been asking myself, it’s not just how to stay relevant, but how to keep growing and finding joy in my craft.

In my learning, the new shift requires leveraging three areas

  1. AI tools: Assembling an evolving AI design stack to ship fast
  2. AI fluency: Learning how to design for probabilistic systems
  3. Human-advantage: Strengthening moats like craft, agency and judgment to stay ahead of automation

Together with strategic thinking and human-centric skills, these pillars shape our path toward becoming an AI-native designer.

Sharma connects all the crumbs I’ve been dropping this week:

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AI tools + AI fluency + human advantage = AI-native designer

From tools to agency, is this what it would take to thrive as a product designer in the AI era?

uxdesign.cc iconuxdesign.cc

From UX Magazine:

Copilots helped enterprises dip their toes into AI. But orchestration platforms and tools are where the real transformation begins — systems that can understand intent, break it down, distribute it, and deliver results with minimal hand-holding.

Think of orchestration as how “meta-agents” are conducting other agents.

The first iteration of AI in SaaS was copilots. They were like helpful interns eagerly awaiting your next command. Orchestration platforms are more like project managers. They break down big goals into smaller tasks, assign them to the right AI agents, and keep everything coordinated. This shift is changing how companies design software and user experiences, making things more seamless and less reliant on constant human input.

For designers and product teams, it means thinking about workflows that cross multiple tools, making sure users can trust and control what the AI is doing, and starting small with automation before scaling up.

Beyond Copilots: The Rise of the AI Agent Orchestration Platform

AI agent orchestration platforms are replacing simple copilots, enabling enterprises to coordinate autonomous agents for smarter, more scalable workflows.

uxmag.com iconuxmag.com

Let’s stay on the train of designing AI interfaces for a bit. Here’s a piece by Rob Chappell in UX Collective where he breaks down how to give users control—something I’ve been advocating—when working with AI.

AI systems are transforming the structure of digital interaction. Where traditional software waited for user input, modern AI tools infer, suggest, and act. This creates a fundamental shift in how control moves through a experience or product — and challenges many of the assumptions embedded in contemporary UX methods.

The question is no longer: “What is the user trying to do?”

The more relevant question is: “Who is in control at this moment, and how does that shift?”

Designers need better ways to track how control is initiated, shared, and handed back — focusing not just on what users see or do, but on how agency is negotiated between human and system in real time.

Most design frameworks still assume the user is in the driver’s seat. But AI is changing the rules. The challenge isn’t just mapping user flows or intent—it’s mapping who holds the reins, and how that shifts, moment by moment. Designers need new tools to visualize and shape these handoffs, or risk building systems that feel unpredictable or untrustworthy. The future of UX is about negotiating agency, not just guiding tasks.

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Beyond journey maps: designing for control in AI UX

When systems act on their own, experience design is about balancing agency — not just user flow

uxdesign.cc iconuxdesign.cc

Vitaly Friedman writes a good primer on the design possibilities for users to interact with AI features. As AI capabilities become more and more embedded in the products designers make, we have to become facile in manipulating AI as material.

Many products are obsessed with being AI-first. But you might be way better off by being AI-second instead. The difference is that we focus on user needs and sprinkle a bit of AI across customer journeys where it actually adds value.

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Design Patterns For AI Interfaces

Designing a new AI feature? Where do you even begin? From first steps to design flows and interactions, here’s a simple, systematic approach to building AI experiences that stick.

smashingmagazine.com iconsmashingmagazine.com

Since its debut at Config back in May, Figma has steadily added practical features to Figma Make for product teams. Supabase integration now allows for authentication, data storage, and file uploads. Designers can import design system libraries, which helps maintain visual consistency. Real-time collaboration has improved, giving teams the ability to edit code and prototypes together. The tool now supports backend connections for managing state and storing secrets. Prototypes can be published to custom domains. These changes move Figma Make closer to bridging the gap between design concepts and advanced prototypes.

In my opinion, there’s a stronger relationship between Sites and Make than there is Make and Design. The Make-generated code may be slightly better than when Sites debuted, but it is still not semantic.

Anyhow, I think Make is great for prototyping and it’s convenient to have it built right into Figma. Julius Patto, writing in UX Collective:

Prompting well in Figma Make isn’t about being clever, it’s about being clear, intentional, and iterative. Think of it as a new literacy in the design toolkit: the better you get at it, the more you unlock AI’s potential without losing your creative control.

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How to prompt Figma Make’s AI better for product design

Learn how to use AI in Figma Make with UX intention, from smarter prompts to inclusive flows that reflect real user needs.

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