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Apple Vision Pro

Transported into Spatial Computing

After years of rumors and speculation, Apple finally unveiled their virtual reality headset yesterday in a classic “One more thing…” segment in their keynote. Dubbed Apple Vision Pro, this mixed reality device is perfectly Apple: it’s human-first. It’s centered around extending human productivity, communication, and connection. It’s telling that one of the core problems they solved was the VR isolation problem. That’s the issue where users of VR are isolated from the real world; they don’t know what’s going on, and the world around them sees that. Insert meme of oblivious VR user here. Instead, with the Vision Pro, when someone else is nearby, they show through the interface. Additionally, an outward-facing display shows the user’s eyes. These two innovative features help maintain the basic human behavior of acknowledging each other’s presence in the same room.

Promotional image from Apple showing a woman smiling while wearing the Vision Pro headset, with her eyes visible through the front display using EyeSight technology. She sits on a couch in a warmly lit room, engaging with another person off-screen.

I know a thing or two about VR and building practical apps for VR. A few years ago, in the mid-2010s, I cofounded a VR startup called Transported. My cofounders and I created a platform for touring real estate in VR. We wanted to help homebuyers and apartment hunters more efficiently shop for real estate. Instead of zigzagging across town running to multiple open houses on a Sunday afternoon, you could tour 20 homes in an hour on your living room couch. Of course, “virtual tours” existed already. There were cheap panoramas on real estate websites and “dollhouse” tours created using Matterport technology. Our tours were immersive; you felt like you were there. It was the future! There were several problems to solve, including 360° photography, stitching rooms together, building a player, and then most importantly, distribution. Back in 2015–2016, our theory was that Facebook, Google, Microsoft, Sony, and Apple would quickly make VR commonplace because they were pouring billions of R&D and marketing dollars into the space. But it turned out we were a little ahead of our time.

Poster of Donald Trump as a false god with the phrase FALSE GOD

Trump: False God

Update: A 18” x 24” screenprinted version of this poster is now available at my Etsy shop.

Golden bust of Donald Trump

Michael C. Bender, writing for the Wall Street Journal in early September 2019:

[Trump rally regulars] describe, in different ways, a euphoric flow of emotions between themselves and the president, a sort of adrenaline-fueled, psychic cleansing that follows 90 minutes of chanting and cheering with 15,000 other like-minded Trump junkies.

“Once you start going, it’s kind of like an addiction, honestly,” said April Owens, a 49-year-old financial manager in Kingsport, Tenn., who has been to 11 rallies. “I love the energy. I wouldn’t stand in line for 26 hours to see any rock band. He’s the only person I would do this for, and I’ll be here as many times as I can.”

Sixteen months before the insurrection at the United States Capitol on January 6, 2021, Donald Trump was already in the midst of touring the southeastern US, holding rallies to support his 2020 re-election bid. During his initial run for the 2016 election, he held 323 rallies, creating a wake of fans who held onto every one of his words, whether by speech, interview, or tweet. Some diehards would even follow him across the country like deadheads following The Grateful Dead, attending dozens of rallies.

Poster of Putin as a false idol with the word FALSE

Putin: False

Update: A 18” x 24” screen-printed version of this poster is now available at my Etsy shop. It’s four colors: red, blue, black, and gold; and printed on thick 100 lb French Paper Co. cover stock. Proceeds will be donated to help Ukraine.

“…I want a man like Putin
One like Putin, full of strength
One like Putin, who won’t be a drunk
One like Putin, who wouldn’t hurt me
One like Putin, who won’t run away!”

— Lyrics from a popular Russian pop song, “One Like Putin,” from 2010.

Vladimir Putin has long been regarded as a divine hero in Russia. Propagandist imagery such as him riding shirtless on horseback, shooting a tiger with a tranquilizing dart to save a group of journalists, racing in an F1 car on a track, or defeating an opponent in martial arts, help cultivate an image of Putin as a strong, masculine savior—the only one who could lead Russia against the West. These and many more staged acts of supposed strength and bravery have turned him into a sex symbol in the country for women and a man’s man for men.

Chart showing the nine current Supreme Court justices, with column graphs displaying the popular vote for each nominating president and the population represented by their senate confirmation votes

Visualizing Minority Rule in the United States

The leaked draft of the majority opinion of Supreme Court justices seeking to overturn Roe v. Wade and Planned Parenthood v. Casey created a political firestorm in Washington, DC, and across the country. But, leak aside, the ruling—should it become final—is shocking. First, it reverses a 49-year precedent about the federal right to abortion. And according to legal experts, the reasoning that author Justice Samuel Alito uses could undo rights such as same-sex marriage, the right to contraception, and interracial marriage.

In a report about the leak, NPR political correspondent Mara Liasson says the leak is “…going to spark this bigger debate that we’ve been having about whether the United States is turning into a minority rule country. A majority of the justices on the court were appointed by presidents who didn’t get a majority of the popular vote. And in some cases, the conservative justices were confirmed by senators representing a minority of voters.”

On the surface, I knew she was correct, but I wanted to dive into the numbers and see for myself. Once I did, I wanted to create a visual to show it.

Newspaper

I Read the Newspaper Today, Oh Boy!

I can’t remember the last time I picked up a newspaper. At least ten years, maybe even twenty. But this morning, as I walked into my hotel restaurant for breakfast, they had one copy of today’s San Francisco Chronicle left. And I grabbed it.

I used to read the Chronicle all the time. Whether I bought it for a quarter from one of the hundreds of yellow and blue machines that dotted every corner in downtown San Francisco, from a newsstand sold by someone wearing fingerless gloves but whose fingertips were black with ink, or from somewhere within ten feet of my front door depending on the paperboy’s aim that morning.

I rarely read each story in every edition of the Chronicle. Instead, I had some favorite sections. I’d usually read the main stories in the A section and then US news. The B section was world news, which I often skipped. Usually, a few stories in the C section, Business, piqued my interest. And I always read through the Datebook, the paper’s entertainment and lifestyle area.

Creative Selection book with Roger Wong's Apple badge

The Apple Design Process

I recently came across Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs by former software engineer Ken Kocienda. It was in one of my social media feeds, and since I’m interested in Apple, the creative process, and having been at Apple at that time, I was curious.

I began reading the book Saturday evening and finished it Tuesday morning. It was an easy read, as I was already familiar with many of the players mentioned and nearly all the technologies and concepts. But, I’d done something I hadn’t done in a long time—I devoured the book.

Ultimately this book gave more color and structure to what I’d already known, based on my time at Apple and my own interactions with him. Steve Jobs was the ultimate creative director who could inspire, choose, and direct work. 

Photo of insurrectionists at the Capitol

The Continuing Death Spiral of American Democracy

I was feeling emotionally off today and I wasn’t quite sure until I realized that the events of January 6, 2021 deeply affected me as a patriotic American. At the time, I thought it was the culmination—the last act of a power-hungry, extremist wing of our country. Donald Trump and his deliberate peddlers of lies and misinformation had incubated and unleashed this insurrectionist mob against the Capitol, against the United States.

But I was wrong. It was not the last act. It did not end. In fact, it continued to fester. One year on, as much as 21 million Americans think that Joe Biden did not legitimately win the 2020 election, and that Trump should be restored via violent means. That’s more than the population of New York state (19.3M)!

I struggle to understand what caused this, much less what the solution might be. Yes, the obvious cause was the Big Lie that Trump actually won the 2020 election. With the Republican Party constantly attacking the legitimacy of a free and fair election for months, it worked its base up into a frothy frenzy. But what caused that? Power? Maybe, but why? Why are they so hell-bent on holding onto power as to destroy our democracy?

Illustration of an interview

How to Put Your Stuff Together and Get a Job as a Product Designer: Part 3

This is the third article in a three-part series offering tips on how to get a job as a product or UX designer. Part 1 covers your resume and LinkedIn profile. Part 2 advises on your portfolio website.

Part 3: Interviewing

If you have stood out enough from the hundreds of resumes and portfolios a hiring manager has looked at, you’ll start the interview process.

From my point of view, as a design hiring manager, it’s all about mitigating risk. How do I know if you will do great work with us? How do I know that you’ll fit in with the team and positively change our dynamic? How do I know that your contributions will help get us to where we need to be?

Ultimately the interview process is very much like dating: we’re figuring out if we’re right for each other, slowly engendering trust, and showing interest—without overdoing it.

The interview process will vary for each company, but in general, it’ll be:

  • An introductory screening call
  • An interview with the hiring manager
  • Interviews with other team members
Illustration of a portfolio

How to Put Your Stuff Together and Get a Job as a Product Designer: Part 2

This is the second article in a three-part series offering tips on how to get a job as a product or UX designer. Part 1 covers your resume and LinkedIn profile. Part 3 is about the interviewing process.

Part 2: Your Portfolio

As I mentioned in Part 1 of this series, portfolios used to be physical cases filled with your work, and you only had one of them. But now that portfolios are online, it’s much easier to get your work out there.

Much like resumes, many designers make the mistake of over-designing their portfolio website, trying to use it as a canvas to show their visual design or interaction chops. Don’t do it.

Illustration of a resume

How to Put Your Stuff Together and Get a Job as a Product Designer: Part 1

This is the first article in a three-part series offering tips on how to get a job as a product or UX designer. Part 2 advises on your portfolio website. Part 3 covers the interviewing process.

Part 1: Your Resume & LinkedIn Profile

(With apologies to Maxine Paetro, whose seminal 1979 book  How to Put Your Book Together and Get a Job in Advertising was highly influential in my early job search process in the mid-1990s.)

I graduated from design school in the spring of 1995. Yahoo! was incorporated just a couple of months before. AOL was still the dominant way everyone connected to the Internet. Tim Berners-Lee’s World Wide Web was still a baby, with just a tiny fraction of websites available. In other words, my design education was about graphic design—layout, typography, logos, print. Neither digital design nor UX design was taught or barely practiced yet. (The closest thing would be human-computer interaction, more computer science than design.)

The San Francisco graphic design scene back in the early- to mid-1990s was pretty close-knit. Most of the established practitioners in The City taught at the California College of Arts & Crafts (CCAC, but now shortened to California College of the Arts (CCA)), fertile ground for finding interns and junior designers. Regardless, all of us graduating seniors needed to have portfolios. Physical portfolios. Some books—another name for portfolio—were basic: a leather folio with plastic slip pages filled with mocked-up posters, booklets, or photos of projects. Or some designers would custom bind books with special hardware and print their work on fine paper, spending hundreds of dollars. But you had one book. So when applying for jobs, you had to leave your book with the design studio for a few days to a week! Which meant that job hunting was very slow going.

Gold #1

A Year of Learning

Obviously, Covid-19 wreaked havoc on the world and countless lives this past year. We all know someone who caught the virus or died from it, or we were infected ourselves. We tried to do our part by staying home to limit our exposure to other people. We stayed away from our loved ones to protect them and to slow the spread. To keep ourselves occupied, many of us took up baking, cooking, knitting, or exercising. I started on what would become a yearlong path of learning about whatever interested me.

YouTube as a Gateway to Knowledge

Video site YouTube saw an explosion in traffic from people bored in lockdown. I was one of them. At first, I was simply trying to learn how to optimize my work-from-home setup. Channels such as Podcastage and Curtis Judd taught me about microphones, and I upgraded my audio setup.

3D red text “VOTE” with aviator sunglasses above it

Art for Biden

Sometimes it takes a small push to get the creative obsessions going. Like the majority of the country, I’ve been appalled at Donald Trump’s presidency. From his administration’s cruel policies to just how awful of a man Trump has shown himself, I have been gritting my teeth for four years, waiting for him to lose his re-election bid. I was profoundly concerned about democracy in the United States and how it was being actively undermined by Trump and his band of far-right Republicans.

When Trump ran against Hillary Clinton in 2016, I made a poster and website called “Inside Trump’s Brain.” I knew back then how terrible of a president he would be, but had hoped he’d grow into the office. Boy, was I wrong.

So when Joe Biden won the Democratic nomination, I needed to do all I could to get him elected and make Trump a one-term president.

Photo of a staircase

Working through My Own Confusion

I have always liked writing. I don’t fancy myself a professional writer in any way. Still, I like having an outlet (or outlets) for my random musings as I work through understanding the world, be it design, technology, or whatever. While I have published various blogs in the past or written articles and essays on Medium, I want my content hosted on a platform I own and control. So, I’m consolidating everything here on my personal site, which may become a haphazard amalgam of subjects.

This is officially the first post on this site, but I will be bringing in posts from the various past platforms and backdating them to their original publication dates.

I will also use this site to post links to stories and articles I’m reading. It will inevitably be an assortment of design, tech, Apple, and politics.

Graphic of a T shaped like a swastika

Agitprop in Times of Uncertainty

This was originally published as an item in Issue 005 of the designspun email newsletter.

Great art can be born out of great unrest. Anti-government, anti-evil propaganda harnesses the frustration and despair people feel in times of crisis. Mark Fox and Angie Wang (aka Design Is Play) are following up their award-winning “Trump 24K Gold-Plated” poster with a new series of anti-Trump agitprop. The pair have launched a Kickstarter campaign to help fund three posters, “Trump: Lord of the Lies” and a diptych called “White Lies Matter.”

From their Kickstarter page:

Where are the Black Designers

Representation Is Powerful

This was originally published as an item in Issue 004 of the designspun email newsletter.

When I went to design school in the 1990s, of course, graphic design history was part of the curriculum. I didn’t realize it at the time, but everyone we studied—and therefore worshipped—was a white male. For minorities, representation is so powerful. And as the conversation in our country about race righteously heats up and expands from police brutality to systemic racism, it’s time to look at our own industry and ask ourselves about diversity and representation.

Toronto-based creative director Glenford Laughton compiled a great list of 13 African-American graphic designers we should all know. It includes greats like Georg Olden, who was the first African American to design a postage stamp, and Archie Boston, the designer-provocateur who started and chaired the design program at Cal State Long Beach.

Screenshot of Facebook's hate speech banner

We Make the World We Want to Live In

This was originally published as an item in Issue 003 of the designspun email newsletter.

It is no secret that Twitter has enabled and emboldened Donald Trump by not restricting any of his tweets, even if they violated their terms of service. But earlier this week, they put misinformation warnings on two of his tweets about mail-in ballots. This angered the President but also got the ball rolling. Snapchat shortly followed by saying it will no longer promote Trump’s account. Against the backdrop of growing protests against the murder of George Floyd by police, some tech companies finally started to grow a conscience. But will Silicon Valley change? Mary-Hunter McDonnell, corporate activism researcher from the Wharton School of Business says, “Giving money to organizations that are out on the front lines is more helpful, but it’s also to some extent passing the buck. People are tired of that.”

As designers, we have some power over the projects we work on, and the products we create. Mike Monterio wrote in February, “At some point, you will have to explain to your children that you work, or once worked, at Facebook.”

Photo of the Hall H stage at Comic-Con

What Comic-Con Teaches Us about Design and Branding

We communicate in stories. Storytelling has been around as long as our species has existed. From paintings on cave walls in Lascaux, to hieroglyphics in ancient Egypt, to radio dramas like “War of the Worlds” that cause city-wide panic, to the fantastical Game of Thrones television series on HBO, stories impart culture, history, information, and ideas. Stories are primal so we are receptive to them, and we remember them.

Today when we think of storytelling, we think of our modern day’s Golden Age of Television or the Marvel Cinematic Universe (“MCU”) movies. Comic-Con in San Diego is the Mecca of pop culture storytelling, and this year brought an estimated 135,000 fans from over 80 countries. Attendees packed over 2,000 panels and screenings and lined up for more than 250 autograph events from their favorite actors, writers, and artists. Fans lined up for hours, often overnight, for a chance to get into the infamous 6,500-seat Hall H where they were able to get a glimpse of their favorite star talking about their latest film or TV project. Many came to the con dressed as their favorite characters, often constructing their own elaborate costumes. That is fandom, otherwise known as brand loyalty.

What lessons for design and branding can we learn from Comic-Con and its pilgrimage of rabid fans? Storytelling has power, and design is storytelling.

New York Times vs Apple

Mainstream Media Just Don’t Understand

This post was originally published on Medium.

I have longed cringed at how the mainstream media reports on the technology industry to the public. From use of randomly-selected synonyms to just downright misunderstanding of particular technologies, it’s sort of embarrassing to the reporter (usually someone who calls themselves a “technology reporter”) and the publication.

The latest examples come courtesy of The New York Times. I was alerted to this via a piece on BGR by Yoni Heisler titled, “The New York Times’ latest Apple hit piece is embarrassing and downright lazy.” Disclosure: I am a subscriber to The Times because I support their journalism. Their political reporters in particular have done a tremendous service to our country over the last couple of years. I usually trust what The Times writes about politics because I am not an expert in it. But the two pieces mentioned by BGR, about screen-time apps, and the editorial about Apple’s supposed monopoly are downright silly, because I do know a thing or two about technology and Apple.

A powerful black-and-white image depicts a young boy looking upwards with a solemn, contemplative expression. On the left, the barrel of an assault rifle held by a gloved hand is pointed, symbolizing the grim reality of gun violence and its impact on children. The dark background heightens the emotional tension, underscoring the unsettling juxtaposition of innocence and the threat of violence in modern society.

Why Bulletproof Backpacks Are a Good Idea

We’ve come to this. The K-12 Florida Christian School in Miami is selling bulletproof panels for children to insert into their backpacks. Teachers will show students how to install these ballistic shields. You know, because mass shootings and ’Merica.

We have come to this, when schools need to outfit their students with bulletproof gear just to keep their students safe. This is the endgame for the National Rifle Association of America (aka NRA). It is guns everywhere. Schools, churches, hospitals, courthouses, bars. Everywhere.

In a recent interview on Fresh Air, journalist Mike Spies said:

Silhouette of human evolution stages over a background of red blood splatters, symbolizing violence and primal instincts.

We’re Not There Yet

Sex

With coffee in hand, I flipped through Facebook yesterday morning. “Me too” read one post from a female friend I used to work with. Incredibly intelligent, hands-down one of the smartest women — no, people — I’d ever worked with just posted two words. I thought it was a mispost that was supposed to be a reply, a butt-post if you will. Then I saw another, and this time with an explanation. And throughout the day, my feed depressingly filled up with “Me too” posts, illustrating how common sexual harassment and assault of women are.

Of course this movement was spurred on by the bombshell investigative journalism by the New York Times and the New Yorker. Last week they broke open a story that’s eluded the media for so long: Harvey Weinstein and his serial sexual harassment and assault of women in Hollywood.

Senator John McCain standing in the center of the U.S. Senate floor, surrounded by colleagues, casting his decisive vote against the Obamacare repeal, while others observe and react.

Losing Our Democracy

Sen. John McCain standing up for regular order by voting down an Obamacare repeal.

What we are witnessing, friends, is the beginning of the end of American democracy. With senators and representatives who used to believe in “regular order” — as Senator John McCain would say — retiring, we are electing ideologues.

I’m a liberal and believe in liberal ideals (gun control, universal healthcare, social safety net, helping the disenfranchised, etc.). However, if we continue to send to Congress, ideologues who will not compromise with the other side, we all lose. Whether we like it or not, America is made up of hundreds of millions of individuals with different experiences and values than you or me. Therefore we all won’t always agree. Which is why compromise is so incredibly important.

Plastic storage bin filled with obsolete media formats including Zip disks, floppy disks, CDs, MiniDiscs, and labeled data backups.

My Backup Plan

Did you know that March 31 was World Backup Day? Yeah I didn’t either. But for shits and giggles, I decided to finish writing this post which I had started late last year. Hope you enjoy…

Anyone who works with any type of data files should have a comprehensive backup plan. Which pretty much means everyone who uses a computer. As a designer who’s been working professionally for over 20 years, having a good solution that works is incredibly important. Over the years I cobbled together something that works for me, but I wanted to codify it and share it, in case it might work for you.

The Crash

Glitched image of a Fox News broadcast featuring Bill O’Reilly with bold text overlays, including phrases like ‘Insanity Over Illegal Immigration’ and commentary on media coverage.

The Mainstream Fox News

I was working from home on Friday and happened to have the TV turned on to CNN. Therefore I watched the defeat of the House Republican’s American Health Care Act (AHCA) in real time. But I wouldn’t have if I were tuned to Fox News Channel instead. A conservative friend of mine was watching Fox News Channel that day, and was moved by its assertion that the “mainstream media” was not covering the Maryland rape case sufficiently. Our two different experiences actually illustrated this great article from the New York Times called “One Nation, Under Fox: 18 Hours With a Network That Shapes America.” It’s an excellent reminder about media bias — right or left.

After reading the article this weekend, I came to this conclusion: There are roughly 325 million people in the United States. More than ever in my life I’ve come to understand that there are then 325 million different experiences. Each of our life experiences is different. There is no way that any media outlet can cover all those stories. But those same media outlets can impose their own worldviews onto their audiences. Those individuals in the audience will either have their own worldview reinforced, or go elsewhere for that reinforcement.

Smartest Time to Buy Infographic

Smart Data Needs Smart Design

Infographics have exploded over the past few years. It’s a great way to visually and simply explain sometimes complex data to a general audience. My own personal brand of infographics is more on the data visualization side, and thankfully coincides with TrueCar, my employer. I believe that data should be presented in a beautiful and sophisticated way. It should be easy to grok and doesn’t have to be cutesy.

When the latest epic infographic™ project landed on my desk, I started where I always start—I looked at the data. What inspired me was seeing this color-scaled chart of the smartest day of the year to buy. Just by looking at the color I quickly understood the patterns: end of the month, December is the best month, and January 1 is the best day.

Color-coded spreadsheet showing percentage values by day of the month across all twelve months, labeled “Day of transaction” on the left and “Day of Month Average” on the right. Cells are heatmapped from red (lower values) to green (higher values), visualizing performance trends or rates by calendar date.