We communicate in stories. Storytelling has been around as long as our species has existed. From paintings on cave walls in Lascaux, to hieroglyphics in ancient Egypt, to radio dramas like “War of the Worlds” that cause city-wide panic, to the fantastical Game of Thrones television series on HBO, stories impart culture, history, information, and ideas. Stories are primal so we are receptive to them, and we remember them.

Today when we think of storytelling, we think of our modern day’s Golden Age of Television or the Marvel Cinematic Universe (“MCU”) movies. Comic-Con in San Diego is the Mecca of pop culture storytelling, and this year brought an estimated 135,000 fans from over 80 countries. Attendees packed over 2,000 panels and screenings and lined up for more than 250 autograph events from their favorite actors, writers, and artists. Fans lined up for hours, often overnight, for a chance to get into the infamous 6,500-seat Hall H where they were able to get a glimpse of their favorite star talking about their latest film or TV project. Many came to the con dressed as their favorite characters, often constructing their own elaborate costumes. That is fandom, otherwise known as brand loyalty.

What lessons for design and branding can we learn from Comic-Con and its pilgrimage of rabid fans? Storytelling has power, and design is storytelling.

Yesterday Lunar/Theory (my partner David and I) launched version 2.0 of our iPad app DesignScene. Take a look at the trailer:

I’ll write more about it in the coming days. Meanwhile, read this post on our blog about it.

I’m really proud to announce that DesignScene for iPad has shipped today. From idea to release, it’s been about a year in the making. Here’s a little trailer I made in case you missed it:

I’ll be frank and say that this app was really made for me. Like many designers I spend a lot of my time going from website to website looking at stuff and reading up on trends. I eventually started using RSS feeds but even my feeds got unwieldy. I dreaded opening up Google Reader and seeing “1000+” unread items.

Customer and user experience is not always about the website, the phone call, or person-to-person interaction in a store. It can also come through the form of packaging.

I just bought a Mac mini recently (for a living room media server) and was blown away by the unboxing. Apple has always been really great about their packaging. Having worked at Apple, I’ve seen the extreme extent of explorations that go into creating the outside of the box (over 500 comps were created for the Power Mac G5 box). (Incidentally, I worked on the second generation iPod package that featured musical artists like Jimi Hendrix.)

What really impressed me about unboxing the Mac mini was not the outside (although nicely designed), but the inside. The package anticipated my every move. How? Let me illustrate.