Brand strategy isn't just about logos and color palettes—it's about finding the sweet spot between what your audience wants and what makes your brand unique. When you nail this intersection, you create something truly magical: an emotional connection that transforms casual customers into devoted fans. Let me show you how it works.
Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.
As a design hiring manager, I've seen what works and what doesn't in product design interviews. From nailing the screening call to acing design challenges, here's my insider perspective on how to present yourself effectively throughout the interview process.
Your portfolio is often a hiring manager's first real look at your work. Learn how to create a compelling portfolio website that showcases your best projects through clear, focused case studies—while avoiding common pitfalls that can turn recruiters away.
After decades of experience hiring designers, I've learned what makes candidates stand out. In this first part of a three-part series, I share essential tips for crafting your resume and LinkedIn profile to catch a hiring manager's attention. The key? Remember that design leaders are your users—we're busy people who need to quickly assess if you're the right fit.