Building an AI-powered brand strategy app taught me valuable lessons about product development, market validation, and the challenges of launching a product. Here's what I learned from my journey with Griffin AI—from ideation to eventual shutdown.
How I transformed raw data about car-buying patterns into an elegant, circular infographic that tells a compelling story. Starting with a simple Excel chart, I created a sophisticated visualization that reveals the best times to buy a car—by day, month, and vehicle type.
When tasked with creating an infographic about exotic car company ownership, what started as a simple timeline evolved into something much more ambitious. Through deep research into automotive history and exploration of various visualization techniques, I developed a detailed 24" x 36" radial timeline poster that tells the complex story of luxury automotive brands and their changing corporate parents over the past century.
FEED 2009 has now been released and I feel privileged to have been a part of this one. If you haven't already checked it out, please do so. The report and findings are very compelling and eye-opening. I wanted to share a little bit about the process we went through in designing the new report.
The _New York Times_ published a story today about the Genius Bars in the Apple Stores, and how they are the “souls of the stores.” Mentioned within the article is the video loop that plays behind the Bar, which I had the pleasure and privilege of designing!