Posts tagged with “Industry Insights

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Breadth vs. Depth: Lessons from Agencies and In-House Design

December 17, 2024  •  9 min readA close-up photograph of a newspaper's personal advertisements section, with one listing circled in red ink. The circled ad is titled "DESIGN NOMAD" and cleverly frames a designer's job search as a personal ad, comparing agency work to casual dating and seeking an in-house position as a long-term relationship. The surrounding text shows other personal ads in small, dense print arranged in multiple columns.

Just as casual dating helps you figure out what you want in a relationship, working at agencies early in your design career lets you explore different styles, clients, and problems before settling down in-house. Drawing from my nearly three decades of experience on both sides, I've learned there's real value in starting broad before going deep.

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A Jaguar Meow

November 24, 2024  •  5 min readVibrant artistic composition featuring diverse models in striking, colorful fashion. The central figure is dressed in an elaborate orange-red gown, surrounded by models in bold outfits of pink, red, yellow, and orange tones. The background transitions between shades of orange and pink, with the word ‘JAGUAR’ displayed prominently in the center.

Jaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.

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I Read the Newspaper Today, Oh Boy!

February 18, 2022  •  3 min readNewspaper

After decades away from print newspapers, I rediscovered the tactile joy of reading the San Francisco Chronicle over breakfast. The crisp pages, inky scent, and familiar sections brought back memories of Sunday mornings in North Beach cafes—reminding me that sometimes the medium truly is part of the message.

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We Make the World We Want to Live In

June 6, 2020  •  3 min readScreenshot of Facebook's hate speech banner

In the wake of Twitter finally fact-checking Trump's tweets and growing protests over George Floyd's murder, tech companies are being forced to confront their role in enabling harmful content. As designers, we're not just passive observers in this system - we help shape the digital world that billions of people interact with every day.

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Mainstream Media Just Don’t Understand

May 5, 2019  •  11 min readNew York Times vs Apple

As a tech industry observer, I've long been frustrated by mainstream media's misrepresentation of technology issues. The New York Times' recent coverage of Apple's App Store policies demonstrates this problem perfectly - from misunderstanding MDM technology to making flawed monopoly arguments, their reporting shows a fundamental lack of technical understanding while sending mixed messages about platform responsibility.

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For the Rest of Us

May 9, 2014  •  5 min readStill from Apple's Your Verse ad

Apple's recent advertising campaigns 'Your Verse' and 'Powerful' aren't just commercials—they're rallying cries for the faithful. As a long-time Apple fan and former employee, I see these ads following in the footsteps of the legendary 'Think Different' campaign, serving to inspire existing users rather than convert new ones.

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Adapt or Die

March 9, 2012  •  6 min readIllustration of a snake in a tablet

As tablets and smartphones become our primary computing devices, the line between work and personal life continues to blur. For designers and marketers, ignoring this shift toward mobile-first content consumption isn't just shortsighted—it's potentially fatal.

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Using the iPad to Reshape Content

March 1, 2011  •  4 min read

_The New York Times_ recently published an article about how apps and web services are enabling consumers to customize how they read their online content. From apps like Flipboard and Pulse to services like Readability and Instapaper, users are increasingly demanding to consume content whenever, wherever and however they want.

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The Need to Breathe

April 3, 2010  •  2 min read

"1000+" should be a familiar number for Google Reader users. My RSS feeds have been neglected in past months. Emails from AdAge.com, Creativity-Online, and links from friends go unread and unclicked. I've just been running 100 miles per hour at work. This is not to slam my current employer (because I truly like working here), but more of an observation.

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The Benefits of Having One Agency

November 11, 2009  •  4 min read

There's been a lot of chatter in recent weeks about how so-called "digital" agencies are or are not ready to be the lead for a campaign. But I think the question is a little off.