Jaguar’s rebrand is bold but polarizing, trading heritage for hype. In the race for EV dominance, a flashy logo and film won’t cut it—it’s the product that defines the brand. Let’s break down what this redesign gets right, and what it misses.
Building an AI-powered brand strategy app taught me valuable lessons about product development, market validation, and the challenges of launching a product. Here's what I learned from my journey with Griffin AI—from ideation to eventual shutdown.
Brand strategy isn't just about logos and color palettes—it's about finding the sweet spot between what your audience wants and what makes your brand unique. When you nail this intersection, you create something truly magical: an emotional connection that transforms casual customers into devoted fans. Let me show you how it works.
Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.
After decades away from print newspapers, I rediscovered the tactile joy of reading the San Francisco Chronicle over breakfast. The crisp pages, inky scent, and familiar sections brought back memories of Sunday mornings in North Beach cafes—reminding me that sometimes the medium truly is part of the message.
Drawing from my time at Apple and insights from Ken Kocienda's 'Creative Selection,' I share how Steve Jobs shaped Apple's legendary design process through relentless exploration and refinement. From creating hundreds of packaging mockups to weekly design reviews in the mysterious Diplomacy room, this is an insider's look at how Apple's obsession with quality came to life under Steve's ultimate creative direction.
As a design hiring manager, I've seen what works and what doesn't in product design interviews. From nailing the screening call to acing design challenges, here's my insider perspective on how to present yourself effectively throughout the interview process.
Your portfolio is often a hiring manager's first real look at your work. Learn how to create a compelling portfolio website that showcases your best projects through clear, focused case studies—while avoiding common pitfalls that can turn recruiters away.
After decades of experience hiring designers, I've learned what makes candidates stand out. In this first part of a three-part series, I share essential tips for crafting your resume and LinkedIn profile to catch a hiring manager's attention. The key? Remember that design leaders are your users—we're busy people who need to quickly assess if you're the right fit.
As a design student in the 1990s, I never questioned why all our celebrated design heroes were white men. Today, with Black designers making up only 3% of the industry, it's time to examine how we teach design history and create meaningful representation in our field.