Posts tagged with “Design”

Brand strategy isn't just about logos and color palettes—it's about finding the sweet spot between what your audience wants and what makes your brand unique. When you nail this intersection, you create something truly magical: an emotional connection that transforms casual customers into devoted fans. Let me show you how it works.

Brand strategy isn't just another buzzword—it's the foundation that separates lasting design from fleeting trends. In my experience, I've learned that pretty visuals are easy, but creating meaningful work that stands the test of time requires something deeper. Here's why brand strategy matters, and how it can transform your approach to design.

After decades away from print newspapers, I rediscovered the tactile joy of reading the San Francisco Chronicle over breakfast. The crisp pages, inky scent, and familiar sections brought back memories of Sunday mornings in North Beach cafes—reminding me that sometimes the medium truly is part of the message.

Drawing from my time at Apple and insights from Ken Kocienda's 'Creative Selection,' I share how Steve Jobs shaped Apple's legendary design process through relentless exploration and refinement. From creating hundreds of packaging mockups to weekly design reviews in the mysterious Diplomacy room, this is an insider's look at how Apple's obsession with quality came to life under Steve's ultimate creative direction.

As a design student in the 1990s, I never questioned why all our celebrated design heroes were white men. Today, with Black designers making up only 3% of the industry, it's time to examine how we teach design history and create meaningful representation in our field.

In the wake of Twitter finally fact-checking Trump's tweets and growing protests over George Floyd's murder, tech companies are being forced to confront their role in enabling harmful content. As designers, we're not just passive observers in this system - we help shape the digital world that billions of people interact with every day.

As a designer, I've always been fascinated by how Comic-Con creates such passionate brand loyalty. By examining the core elements of storytelling - from worldbuilding to character development - we can apply these same principles to create more compelling brands and products. Here's what I learned from studying one of pop culture's biggest phenomena.

How I transformed raw data about car-buying patterns into an elegant, circular infographic that tells a compelling story. Starting with a simple Excel chart, I created a sophisticated visualization that reveals the best times to buy a car—by day, month, and vehicle type.

When tasked with creating an infographic about exotic car company ownership, what started as a simple timeline evolved into something much more ambitious. Through deep research into automotive history and exploration of various visualization techniques, I developed a detailed 24" x 36" radial timeline poster that tells the complex story of luxury automotive brands and their changing corporate parents over the past century.

Yesterday Lunar/Theory (my partner David and I) launched version 2.0 of our iPad app DesignScene. Take a look at the trailer…